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HarrisQuest Launches Lou, a Voice-Enabled AI Analyst Built Inside The Harris Poll’s Brand Tracking Platform

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HarrisQuest, part of Stagwell’s The Marketing Cloud (NASDAQ:STGW) and powered by The Harris Poll, today announced the launch of Lou, an AI analyst built natively inside HarrisQuest, the brand tracking platform within The Marketing Cloud. Designed by researchers for researchers, HarrisQuest enables global brands to track brand and corporate reputation consistently across 24 global markets, and Lou delivers the “why” behind the data in seconds.

“We knew this insights agent was so powerful it had to be named in honor of Lou (our founder, Louis Harris),” says John Gerzema, CEO of The Harris Poll. “Powered by over seventy years of proven research methodology and trusted brand data, Lou delivers expert-grade insights at scale and extends trusted intelligence to every corner of the organization.”

Lou works inside HarrisQuest with full access to the brand’s data and saved analyses. It never needs to be briefed and operates around the clock. Unlike chat-based AI assistants layered onto generic dashboards, Lou executes directly inside the platform: building custom segments, rendering custom reports, applying filters, and surfacing strategic insights in real time. Most analyses are completed in less than 10 seconds. Just speak or type a question to Lou, and it acts.

AI That Acts, Not Just Answers

Lou isn’t an AI analyst that simply summarizes, it will act as an extension of your team running in the background. Lou pulls reports, custom views, and surfaces insights on your brand’s shifts and changes.

“Most AI in this category can summarize what has already happened. Lou is built to work directly in the data,” said Jonathan Gardner, CEO, HarrisQuest. “It builds the cut, renders the view, applies the filters, and helps teams understand what changed, what matters, and where to look first. We didn’t add AI to a dashboard. We put an analyst inside a measurement system.”

Lou’s capabilities include:

  • Custom Audience Segment Building: Customizable configuration by generation, geography, political ideology, income, or any combination, including bulk Designated Market Area (DMA) inputs. No data team required.
  • Voice-enabled Prompts: Users can speak to Lou and watch the data come to life. Ask about “the two weeks after our Super Bowl campaign” or “how does Gen Z feel about our brand today versus six months ago?” Lou pulls the data, builds the views, and surfaces the insight.
  • Funnel and Competitive Diagnosis: Lou does not only show what changed about your brand. It helps teams identify where the funnel is breaking and how the brand compares competitively, pointing to where the issue lies and where to look first.
  • Customized Reports: Live data is pulled from the brand’s actual performance at that moment, each savable to a permanent URL, ready for the next session or the next team member to easily view.
  • Time-over-Time Comparisons in Seconds: No manual date configuration required.
  • Boardroom-ready Outputs: Lou pulls trusted, rigorously grounded data from HarrisQuest, formatted for the C-suite brief or the analyst deep-dive, on demand.

 

When the data does not support a conclusion, Lou says so. Every output is grounded in the platform’s methodology, metric definitions, formulas, and reasoning rules. No hallucinated calculations. No scraping. No invented causality from cross-sectional data.

“I needed year-over-year Brand Equity across the U.S. and Mexico. That’s normally a team effort. With Lou, I built it myself in minutes,” said a Brand Marketing Manager at a major international sports federation. “It’s not a tool we check in on. It’s an analyst that’s already working.”

A Differentiated Experience: AI Inside the Measurement System

HarrisQuest stores the work teams already do: segments, saved views, historical cuts, and prior analyses, each preserved at a permanent URL. Lou operates inside that accumulated history. A new analyst stepping into the platform on day one has immediate access to an AI working from the team’s saved segments, views, and prior work. No briefing. No setup. No starting over. The longer a team uses HarrisQuest, the richer the platform context Lou can work from.

Brand Intelligence for Every Member of the Team

Lou extends the power of always-on brand intelligence to every brand insights professional, marketer, communications leader, and executive who makes decisions on brand and corporate reputation data. Users no longer need to be data specialists to dig into what is driving brand performance. Lou handles the analysis; they focus on the decision.

Users can now speak to Lou, ask what’s going on with their brand, drill into audience performance with Gen Z, sports fans in Mexico, or any segment that matters, and get insights on what is causing shifts in brand equity or consideration. Lou will surface what you need in time for the next meeting and save what the team worked on for next time.

Visit harrisquest.com to learn more.

About HarrisQuest

HarrisQuest is The Harris Poll’s brand intelligence platform, built by researchers for researchers and available as part of Stagwell’s The Marketing Cloud. It enables global brands to track brand and corporate reputation consistently across 24 markets, measuring equity, awareness, trust, and consideration with the rigor of 70 years of Harris Poll methodology. Lou, its native AI analyst, turns those measurements into analysis teams can generate, save, and revisit within the platform in seconds.

About The Harris Poll

The Harris Poll is one of the longest-running and most respected surveys in American history, tracking public opinion, corporate reputation, and brand health since 1956. As part of Stagwell, The Harris Poll delivers research, analytics, and measurement solutions to some of the world’s leading brands.

About The Marketing Cloud

The Marketing Cloud (formerly Stagwell Marketing Cloud) is a data-driven suite of AI-powered SaaS and service solutions built for the modern marketer. Powered by proprietary data and advanced tools spanning research, communications, creative, and media, it enables organizations to achieve measurable business outcomes by making smarter decisions, faster. The Marketing Cloud was born out of Stagwell’s (NASDAQ:STGW) award-winning network, known for delivering creative performance for ambitious brands.

About Stagwell

Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Media Contact

Alyssa Bourne-Peters, PR Director, North America

[email protected]

+1 917-592-9795

 

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Brian Ferdinand Addresses Market Volatility, Risk Models, and Investment Discipline

Las Vegas, NVIn today’s increasingly data-driven financial environment, active trading strategies are evolving rapidly as investors seek ways to navigate volatility, uncertainty, and shifting global market conditions. Brian Ferdinand, known for his focus on systematic trading and portfolio risk management, recently shared his perspectives on how disciplined trading frameworks and quantitative analysis continue to shape modern investment […]

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In today’s increasingly data-driven financial environment, active trading strategies are evolving rapidly as investors seek ways to navigate volatility, uncertainty, and shifting global market conditions. Brian Ferdinand, known for his focus on systematic trading and portfolio risk management, recently shared his perspectives on how disciplined trading frameworks and quantitative analysis continue to shape modern investment decision-making.

WhatsApp Image 2026 05 03 at 1.03.53 PM 3 Brian Ferdinand Addresses Market Volatility, Risk Models, and Investment Discipline

According to Ferdinand, one of the most important developments in today’s financial markets is the growing reliance on structured risk models rather than emotion-based trading. As markets become faster and more interconnected, traders and portfolio managers are placing greater emphasis on data interpretation, probability analysis, and disciplined execution.

“Markets are constantly changing, but discipline remains one of the few consistent advantages investors can control,” Ferdinand explained. “Successful trading is not only about identifying opportunities — it’s also about managing exposure, preserving capital, and maintaining consistency through different market cycles.”

Ferdinand noted that algorithmic and systematic trading strategies have become increasingly valuable because they reduce emotional decision-making while improving execution efficiency. These approaches often rely on predefined rules, statistical models, and market signals to identify opportunities across multiple asset classes and trading environments.

He also emphasized the importance of portfolio-level risk management rather than focusing solely on individual positions. In modern active trading environments, factors such as correlation, volatility, liquidity, and position sizing play a critical role in long-term performance stability.

“Many investors focus on returns first, but professional portfolio construction starts with understanding risk,” Ferdinand said. “The ability to manage downside exposure while maintaining strategic flexibility is essential in today’s markets.”

Another key theme Ferdinand discussed was market discipline during periods of heightened volatility. He explained that uncertainty often creates emotional reactions among traders, which can lead to inconsistent execution and unnecessary risk exposure. Maintaining a structured process, however, allows traders to respond more objectively to changing conditions.

He further highlighted the increasing role of technology and analytics in investment management. Advances in computing power, real-time market data, and automated execution systems have significantly transformed how active trading strategies are developed and monitored.

While technology continues to evolve, Ferdinand believes the underlying principles of successful investing remain unchanged: discipline, risk awareness, adaptability, and long-term consistency.

“Technology can improve efficiency and provide deeper insights, but strong investment processes still depend on disciplined decision-making,” Ferdinand added. “The traders and portfolio managers who succeed over time are usually the ones who stay systematic, adaptable, and focused on risk-adjusted outcomes.”

As financial markets continue to evolve, Ferdinand’s views reflect a broader shift toward analytical decision-making, structured portfolio management, and disciplined execution strategies within the active trading landscape.

About Brian Ferdinand — Portfolio Manager & Trader, EverForward:

Brian Ferdinand is a Portfolio Manager and Trader at EverForward, where he is responsible for portfolio construction, active trading, and firm-wide capital deployment. He leads EverForward’s trading operations with a disciplined focus on execution quality, structured risk management, and consistent performance across varying market environments.

His work centers on identifying asymmetric opportunities, managing drawdowns, and enforcing strict risk parameters while adapting dynamically to evolving market conditions. EverForward operates with a performance-driven mindset, prioritizing clarity of strategy, capital preservation, and scalable trading frameworks.

Brian plays a central role in shaping EverForward’s trading philosophy, ensuring that decision-making remains data-driven, accountable, and aligned with long-term objectives.

He is also a newly selected member of the Forbes Business Council, a prestigious, invitation-only community of senior executives and business leaders. You can review his published insights and contributions here:

About EverForward: 

EverForward is a trading firm focused on portfolio construction, active trading, and execution across liquid global markets. The firm emphasizes clarity of strategy and scalable trading frameworks designed for consistent performance.

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From the Soviet Union to the American Dream: One Family’s Journey of Courage, Freedom, and Hope

South Lebanon, Ohio, United StateAt a time when conversations about immigration, identity, and belonging continue to shape the national dialogue, They Call It English by Beverly H. Smolyansky offers a deeply personal reminder of what the American Dream has meant to generations of newcomers. Told through the eyes of a young child, the book recounts the remarkable true story […]

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At a time when conversations about immigration, identity, and belonging continue to shape the national dialogue, They Call It English by Beverly H. Smolyansky offers a deeply personal reminder of what the American Dream has meant to generations of newcomers.

janeene logo From the Soviet Union to the American Dream: One Family’s Journey of Courage, Freedom, and Hope

Told through the eyes of a young child, the book recounts the remarkable true story of a Jewish family fleeing the Soviet Union in search of freedom and opportunity in the United States. What makes the story particularly compelling is its simplicity. Rather than focusing on politics or ideology, it captures the world as a child experiences it through moments of fear, wonder, confusion, and hope.

The journey begins when the family makes the life-altering decision to leave the USSR, a move that carries significant risks. Forced to leave behind their home, possessions, and familiar way of life, they embarked on an uncertain path toward a future they could only imagine. The decision was driven by a desire for religious freedom and the opportunity to build a better life for their children.

Along the way, the family faced countless challenges. From encounters with armed soldiers to long periods of uncertainty in Italy while awaiting visas, every step required resilience and faith. Yet amid the hardships, the story shines with moments of childhood innocence. A toy airplane on a beach, a glimpse of the Pope in Vatican City, and the excitement of experiencing new cultures and languages.

When the family finally arrived in America, their challenges were far from over. Settling in Cincinnati with limited resources, they had to rebuild their lives from the ground up. Like many immigrant families before them, they faced language barriers, financial struggles, and the difficult task of adapting to a new culture.

What ultimately transformed the experience was education and language. The book’s title stems from one pivotal moment when the young protagonist struggles to communicate with American children. His mother gently explains that the unfamiliar words he hears are simply “English.” That realization becomes a gateway to friendship, belonging, and opportunity.

The story serves as a powerful reminder that behind every immigration statistic is a family willing to risk everything for a chance at a better future. It highlights the sacrifices parents make, the adaptability of children, and the enduring values that have defined countless American success stories.

For readers of all ages, They Call It English offers more than a memoir. It is a celebration of courage, perseverance, and the transformative power of hope. In an era when immigration stories often become political talking points, Beverly H. Smolyansky brings readers back to what matters most: the human experience.

The book’s message is timeless. Freedom is rarely free. Opportunity often requires sacrifice. And sometimes, the first step toward a new life begins with learning a language called English.

About the Author

Beverly H. Smolyansky preserves an extraordinary family history through this heartfelt narrative, ensuring that future generations understand the challenges, sacrifices, and triumphs that shaped one family’s journey to America. Through vivid storytelling and authentic experiences, she honors the resilience of immigrants whose dreams helped build the nation they came to call home.

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From Laundry to Meal Prep: How Visiting Angels Helps Seniors Around the House in Sun City Center

Sun City Center, FLVisiting Angels is sharing information to help families better understand a common question: What household support do home caregivers provide in Sun City Center? For many families, especially adult children balancing multiple responsibilities, knowing what kind of day-to-day support is available can bring clarity and peace of mind. Helping Seniors Manage Everyday Household Tasks at […]

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Visiting Angels From Laundry to Meal Prep: How Visiting Angels Helps Seniors Around the House in Sun City CenterVisiting Angels is sharing information to help families better understand a common question: What household support do home caregivers provide in Sun City Center? For many families, especially adult children balancing multiple responsibilities, knowing what kind of day-to-day support is available can bring clarity and peace of mind.

Helping Seniors Manage Everyday Household Tasks at Home 
From laundry and light housekeeping to meal preparation and daily routines, home caregivers in Sun City Center help seniors manage everyday tasks so they can continue living comfortably at home. This includes assistance with cleaning, meal preparation, errands, and personal activities like bathing, dressing, and mobility.

Caregivers can help tidy living spaces, wash dishes, do laundry, and keep commonly used areas safe and organized. They may also assist with grocery shopping and preparing meals to make daily life more manageable.

In addition, caregivers provide companionship, engage in conversation, and offer reminders for daily schedules, including medication reminders. Families can also explore services such as companion care, respite care, dementia support, hospice support coordination, and extended hourly or 24-hour assistance through caregivers they choose to work with as needs change.

Supporting Families Navigating Care Decisions
Many families seeking this type of assistance are balancing careers, children, and the growing needs of an aging parent. For adult children between 40 and 70, the decision to explore in-home care often begins after noticing changes in a loved one’s ability to manage daily routines.

These individuals are often looking for dependable support that allows their loved one to remain at home while easing time constraints and reducing stress. Consistent help around the house can bring added confidence in their loved one’s safety and overall well-being.

A Flexible Approach to Everyday Assistance
Visiting Angels connects families in Sun City Center with credentialed caregivers who provide services as independent contractors. Caregivers referred through the registry are not employees of Visiting Angels, allowing families to choose the level of support that fits their needs.

Support can range from a few hours a week to more consistent daily assistance, depending on each situation. The team at Visiting Angels helps families explore available options and connects them with credentialed caregivers for in-home support who align with their preferences.

As needs change, household assistance can also adjust over time. A senior who begins with help around the house may later benefit from additional personal care or companionship, making it easier to adapt without major disruptions.

Building Trust Through Reliable Support
Trust plays a major role in choosing care. Families often seek providers with a strong reputation and a focus on dependable service. Visiting Angels has built a strong presence in the Sun City Center community and is part of a nationally recognized network.

Visiting Angels has also received a Sign Grant Award, highlighting its continued investment in visibility and connection within the Sun City Center community.

“Families want to feel confident their loved one is supported each day. Having dependable help around the house can ease stress, support independence, and bring comfort at home while giving families greater peace of mind and reassurance during a time of change,” said Deborah Kelley, owner of Visiting Angels.

Encouraging the Next Step
For those asking, What help around the house do home caregivers provide in Sun City Center?, the answer often begins with simple, meaningful support that makes daily life easier. From housekeeping to companionship and personal routines, these services can help seniors continue living at home with confidence. To learn more or discuss care options, call (813) 337-6900 or visit our website to request more information.

Visit us on social media:

LinkedIn

Instagram

Facebook

Deborah Kelley

Visiting Angels Hillsborough County, FL

(813) 337-6900

[email protected]

https://www.visitingangels.com/hillsborough/home

visiting angels 1 From Laundry to Meal Prep: How Visiting Angels Helps Seniors Around the House in Sun City Center

 

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