NEW YORK, September 10, 2026

Independent analysis validates JWX’s position as a streaming infrastructure and monetization platform spanning Live, VOD, SSAI and DRM

JWX today announced it has been named an Innovator in Frost & Sullivan’s Frost Radar™: Online Video Platforms for Media and Entertainment, 2026, independent recognition of the company’s expanding position as a streaming delivery and monetization platform for the streaming economy.

Frost & Sullivan selected JWX as one of 14 companies from a field of 35 to 40 qualified, operator-grade platforms evaluated for the report. JWX received an Innovation score of 4.10, placing it among a group Frost & Sullivan says combines strong intellectual property, advanced delivery capabilities and monetization innovation.

The recognition comes as streaming platforms take on a much larger role in media economics. Frost & Sullivan finds that the market is moving beyond basic video delivery toward platforms that bring together content, delivery infrastructure, data and monetization. As streaming businesses focus increasingly on profitability, the firm says competitive advantage is shifting toward platforms that can operate at scale while improving yield and simplifying increasingly complex workflows.

That evolution reflects the streaming delivery capabilities JWX has built across four core areas: live streaming, video-on-demand (VOD), server-side ad insertion (SSAI) and digital rights management (DRM). Together, these capabilities give media companies a modular foundation for running streaming businesses without building and operating every layer themselves. Customers can deploy the capabilities they need within existing technology environments rather than make a monolithic platform decision or undertake a wholesale rebuild.

“Frost & Sullivan’s recognition validates something we have been building toward deliberately,” said David LaPalomento, General Manager of Streaming/CTV at JWX. “Media companies don’t need another closed video platform. They need infrastructure that fits into what they already have, solves the parts they don’t want to build themselves, and helps them make more money from every stream. That is where we believe this market is going, and it is where we have built JWX to compete.”

Frost & Sullivan’s assessment points to capabilities built to grow revenue, not just move video. The firm highlights JWX’s audience-level analytics, which track dozens of behavioral attributes per stream through an in-house, privacy-compliant data stack drawing on billions of monthly first-party signals, and its multicodec delivery, including AI-driven codec selection that lowers encoding and delivery costs. The report also cites JWX’s role serving FAST and hybrid AVOD operators, and points to a revenue optimization architecture, anchored by Just-in-Time Ad Insertion, that treats monetization as core to the platform rather than a bolt-on. JWX also gives ops teams real-time visibility into every live stream as it runs, so issues get caught before they cost viewers. The platform supports streaming across web, mobile and at least 10 connected TV platforms.

JWX operates that delivery infrastructure at a significant scale. The company supports approximately 15 billion streams per month and 160 million viewers per day, with roughly 90 broadcasters under active management. Its platform handles more than 5 billion SSAI ad impressions per month, within a broader monetization footprint of approximately 18 billion monthly ad impressions. Frost & Sullivan’s independent benchmarking places that scale among the largest operator-grade streaming and monetization platforms in the market today.

Infrastructure Built to Monetize

Monetization is increasingly central to that infrastructure position.

Frost & Sullivan identifies JWX’s revenue optimization architecture as a key differentiator, specifically pointing to the way the company has developed SSAI beyond basic ad delivery. JWX uses SSAI as an intelligence and control layer across live and VOD environments, supporting ad decisioning, differentiated ad loads, sponsorship logic and other capabilities designed to improve the economics of each stream.

That approach reflects a broader shift identified by Frost & Sullivan. The analyst firm finds that monetization has become a central differentiator in streaming, with leading platforms increasingly expected to optimize advertising yield in real time rather than simply deliver ads. At the same time, buyers increasingly expect platforms to demonstrate results through measures such as fill rates, revenue uplift and operating efficiency.

JWX’s Just-in-Time Ad Insertion technology is one example. Frost & Sullivan reports that the technology delivered approximately a 50% reduction in SSAI infrastructure costs and a 10% increase in ads per viewer in a major AVOD deployment. Another AVOD customer saw render rates increase from approximately 30-45% to more than 90%.

“Streaming infrastructure used to be judged primarily on whether it could reliably get video from one place to another,” LaPalomento said. “That bar has changed. Reliability is table stakes. The infrastructure now has to help the business perform. For JWX, delivery and monetization belong in the same conversation.”

JWX is extending that approach through a composable architecture designed to work with, rather than replace, customers’ existing technology investments. The company’s streaming strategy encompasses VOD, live streaming, SSAI and DRM, while its longer-term monetization strategy is focused on helping media companies improve yield from infrastructure already in place.

“JWX has built the breadth and scale to operate as core streaming infrastructure for media companies, with capabilities spanning content ingestion and processing through delivery, protection and monetization. What differentiates JWX is how tightly monetization is integrated into that infrastructure, particularly its approach to SSAI and revenue optimization across live and on-demand video. As the market moves toward broader, more integrated platforms, that combination positions JWX well for the next phase of streaming,” noted Riana Barnard, Industry Analyst, Digital Content Services, Frost & Sullivan.

The recognition comes amid significant change in the streaming technology market. Frost & Sullivan finds that the sector is consolidating around fewer, broader platforms and that integration capability is becoming as important as individual product capabilities. The firm projects the broader market will reach approximately $20.1 billion by 2033, driven in part by hybrid monetization models, the continued migration of live sports and premium content to streaming, and demand for more integrated platform delivery.

Please download the Frost & Sullivan report here.

Visit the JWX Streaming Hub for more information.

About JW

JWX’s mission is to provide technology that empowers media businesses to connect their content with consumers across every platform. We help publishers transform content into multi-format experiences, reach audiences wherever attention moves, and strengthen monetization in a fragmented landscape. As part of the broader ecosystem, JWX also supports streaming companies and advertisers with solutions built for how modern media is distributed and consumed. Learn more at www.jwx.com.

Media Contact Details
Kendall Allen Rockwell
For JWX
Email: Send Email

New York, USA

Former R/GA Global COO and Havas transformation chief will help connect Tinuiti’s people, technology and capabilities around brands’ biggest growth opportunities

Tinuiti, a leading independent media agency, today announced Wes Harris as Global Chief Operating Officer, formalizing the COO role on its executive leadership team as the agency continues to grow and take on broader, more complex mandates from enterprise brands.

Reporting to CEO Abbey Klaassen, Harris will help Tinuiti scale its operating model for its next phase of growth, connecting client delivery, product, technology, talent and AI around the agency’s most important client and business priorities. His focus will be on improving how Tinuiti allocates talent and investment, translates innovation into client value, and scales how it delivers for clients, while preserving the speed and agility of an independent.

“As Tinuiti grows, our opportunity is not simply to add more capabilities. It’s to get more value from how everything we have already built works together,” said Abbey Klaassen, CEO of Tinuiti. “Our people, technology, products and specialist expertise become more powerful when they are connected around the problems our clients need us to solve. Wes will help us create the clarity and operating discipline to make those connections easier and faster, without adding unnecessary complexity or sacrificing what makes Tinuiti different.”

Harris brings deep experience across business operations, client delivery, transformation and commercial strategy within complex global agency organizations. He previously served as Global Chief Operating Officer of R/GA and Global Chief Transformation Officer at Havas, and most recently advised companies on business operations and AI transformation.

A key focus for Harris will be helping Tinuiti turn innovation into greater value for clients by strengthening the connection between Product and Client Delivery and advancing the agency’s AI transformation. By bringing client needs closer to product development and embedding AI into core workflows, Tinuiti aims to move new capabilities into market faster, improve delivery quality and efficiency, and create more capacity for the higher-value strategic and creative work that drives client growth.

“Tinuiti has built incredible momentum by staying close to its clients and moving quickly as their needs change,” said Harris. “My job is to make sure we can keep doing that at greater scale. That means giving our teams the clarity, tools and capacity to move faster, turn innovation into client impact and spend more of their time on the strategic and creative work that drives growth.”

Investing Behind Growth

Harris’s appointment comes amid continued momentum for Tinuiti as marketers increasingly look to the agency for broader, more integrated relationships. Tinuiti’s average deal size has increased 66% over the past two years, while four in five current enterprise opportunities are multichannel AOR assignments. The agency has recorded nearly 50 integrated, multichannel or AOR wins since January 2024, with 2026 pacing toward nearly twice the number recorded in 2024.

That growth is increasing both the scale and complexity of Tinuiti’s client relationships, requiring the agency to connect capabilities, talent and technology more consistently across clients. Recent broader mandates include SNIPES USA, Agency of Record; Carter’s, Inc., Full-Funnel Agency of Record; Wolverine World Wide, Inc. (Merrell®, Saucony®, Chaco®, Wolverine®, and Cat® Footwear), Media Agency of Record; Serta Simmons Bedding, Digital Agency of Record; Allies of Skin, Media Agency of Record.

Tinuiti has also made significant investments in senior leadership throughout 2026 to support its continued growth. Abbey Klaassen joined Tinuiti as CEO in June, with Bryan Wiener appointed Chairman of the Board. The agency has strengthened its senior client leadership bench, welcoming Jen Senerius as SVP, Client Partner to lead Tinuiti’s commerce team, Francisco Gonzalez as SVP, Client Partner and Jen Gulling as SVP, Client Partner.

Together, these investments reflect Tinuiti’s continued evolution as a full-funnel growth partner, building the leadership and operating infrastructure to support broader client relationships while maintaining the speed, agility and accountability of an independent agency.

About Tinuiti:

Tinuiti is a media agency that not only builds brands, but architects business outcomes. Guided by its mission to “Love Growth. Hate Waste.”, Tinuiti creates immediate and lasting growth for clients. At the center is Tinuiti’s Bliss Point Marketing Operating System – the ultimate brand and performance unifier – which fuels decisions across Audience, Creative, Media and Measurement. This approach allows Tinuiti to treat each client’s business like its own—making smarter decisions, faster, and with greater accountability. With over $4.5 billion in media under management and 1,200 employees across the U.S., Mexico and EMEA, Tinuiti delivers measurable impact for leading brands. For more information, visit https://tinuiti.com/.

Media Contact Details
Victoria Woodside
For Tinuiti
Email: Send Email

New York, USA

SNIPES USA partnership launches with “Pull Up Fresh,” a national Back-to-School campaign using integrated paid media to expand reach, engage shoppers and drive traffic in stores and online

Today, Tinuiti, a leading independent media agency, and SNIPES USA, a leading sneaker and streetwear retailer, announce a new partnership naming Tinuiti as Agency of Record and strategic media partner for SNIPES USA’s U.S. business. As part of its 2026 brand vision, SNIPES USA is bringing its marketing and ecommerce teams closer together to create a more holistic customer experience and growth strategy. To support that vision, SNIPES USA selected Tinuiti for its full-funnel media capabilities and ability to connect customer insights, brand activity and commerce priorities through an integrated approach.

The partnership is already in market with the launch of SNIPES USA’s national 2026 Back-to-School campaign, “Pull Up Fresh,” starring artist and entrepreneur DJ Khaled, hip-hop artist JT, fashion and lifestyle personality Azzy Milan and Twitch streamer Reggie Travers. The mix of talent selected by SNIPES USA, from music and sports culture to fashion and livestreaming, reflects its strategy of reaching a multifaceted audience through multiple authentic voices in culture.

Featuring lifestyle creative produced in-house by SNIPES USA, the campaign brings that vision to market through a connected paid media approach designed to extend the brand’s reach, engage Back-to-School shoppers and support customer acquisition across digital and physical retail.

For “Pull Up Fresh,” SNIPES USA and Tinuiti are activating an integrated paid media strategy supporting the nationwide #SNIPESFresh Sweepstakes across TikTok and Instagram. The campaign uses lifestyle and creator content to move consumers from awareness to participation, helping SNIPES USA build first-party customer relationships while connecting national brand activity directly to measurable business objectives.

Tinuiti is also activating out-of-home media to translate broad campaign visibility into local retail impact. The plan includes a mobile advertising truck deployed around SNIPES USA stores, digital out-of-home placements in malls and gyms, and street-level media near retail locations. Together, these placements are designed to reach consumers in relevant local environments, create visible reasons to engage and help drive foot traffic to nearby SNIPES USA stores.

As SNIPES USA’s media agency of record, Tinuiti will execute the brand’s paid media strategy across paid search, paid social, out-of-home and YouTube, aligning channels and measurement around shared business objectives. By connecting national reach, customer acquisition and local retail activity through one strategy, Tinuiti and SNIPES USA will further maximize the value of its total media investment, bringing brand and performance together to create a more holistic customer experience and drive measurable business growth.

“Last year, we launched several successful platforms, including our Back-to-School and Holiday campaigns and SNIPES Reserve, our loyalty program, all conceptualized and led by our internal marketing team. That work proved what SNIPES USA can do when we build with intention, and it gave us a wealth of first-party insights about our customers. Our next step was to find a partner who could help us act on that data in the most impactful way, reaching consumers with more sophistication at the right moment in their journey. Bringing Tinuiti on as our Agency of Record gives that momentum a stronger, more connected foundation as we grow, one that lets us show up consistently for our community while building a media strategy that matches the ambition of this business,” said Kelley Walton, Chief Marketing Officer, SNIPES USA.

“Being selected as SNIPES USA’s Agency of Record is about helping the brand maximize the value of its media investment across the business. ‘Pull Up Fresh’ demonstrates that opportunity in practice. By bringing brand building, customer acquisition and retail activity together, we can create a connected media strategy that serves the customer at every stage of the journey and becomes a stronger growth engine for the business,” said Abbey Klaassen, Chief Executive Officer, Tinuiti.

At the center of the partnership is Tinuiti’s Bliss Point Marketing Operating System, which unifies brand and performance. Bliss Point will bring media delivery and business KPI data into one view, giving SNIPES USA greater visibility into what is driving growth and enabling faster decisions, more confident budget allocation and greater efficiency across its media investment. This connected view will help SNIPES USA understand how national reach, customer acquisition and retail engagement work together to create value for the business.

As SNIPES USA continues to grow its presence across the country, the partnership reflects a broader move to meet an increasingly savvy, connected consumer with a unified marketing approach. By bringing media, measurement and customer insights together, SNIPES USA and Tinuiti will create connected experiences across social discovery, digital commerce and physical retail while building a media strategy designed to support the brand’s continued growth.

About Tinuiti

Tinuiti is a media agency that not only builds brands, but architects business outcomes. Guided by its mission to “Love Growth. Hate Waste.”, Tinuiti creates immediate and lasting growth for clients. At the center is Tinuiti’s Bliss Point Marketing Operating System – the ultimate brand and performance unifier – which fuels decisions across Audience, Creative, Media and Measurement. This approach allows Tinuiti to treat each client’s business like its own—making smarter decisions, faster, and with greater accountability. With over $4.5 billion in media under management and 1,200 employees across the U.S., Mexico and EMEA, Tinuiti delivers measurable impact for leading brands. For more information, visit https://tinuiti.com/.

About SNIPES USA

Since the opening of the first SNIPES store in 1998, SNIPES has stood for more than just streetwear. Deeply rooted in hip-hop, basketball, soccer, and dance, the retailer connects streetwear culture, community, and fashion. With over 800 stores across Europe and the US, as well as an online shop, SNIPES USA offers not only sneakers and streetwear from global brands like adidas, Nike, and New Balance but also exclusive SNIPES USA collections and limited drops. From unique global partnerships with DJ Khaled and French football club PSG to local collaborations with key figures in the scene – SNIPES USA is an integral part of the streetwear culture community. SNIPES USA is more than just retail; it’s a movement that brings people together worldwide. The company supports its community through various projects that nurture talent and provide young people with a platform.

Media Contact Details
Victoria Woodside
For Tinuiti
Email: Send Email