NEW YORK, USA

Tinuiti, a leading independent media agency, today announced it has been named Media Agency of Record for Allies of Skin, the fast-growing premium skincare brand known for its science-backed formulations and high-performance approach to skincare.

As premium skincare brands increasingly navigate fragmented consumer journeys spanning social discovery, search, retail media, direct-to-consumer, and marketplaces, the partnership positions Allies of Skin to accelerate growth through a unified marketing strategy that connects every consumer touchpoint.

As the brand, based in Los Angeles, prepares to celebrate its 10th anniversary with continued product innovation and global expansion, Tinuiti will lead integrated media across streaming video and TV, paid search, paid social, and commerce media—including Amazon advertising and retail operations—through a single full-funnel strategy that unifies brand and performance marketing to drive measurable business growth.

Nicolas Travis, Founder & CEO, Allies of Skin, said: “As Allies of Skin continues to grow, we’re focused on delivering cutting-edge innovation for consumers wherever they discover and shop our products. As we enter our 10th anniversary year, we’re investing in the next chapter of our brand, and we looked for a partner that could seamlessly connect strategic media, commerce expertise, and technology across every consumer touchpoint. Tinuiti’s integrated approach makes them the ideal partner to help accelerate our continued global growth.”

Jeremy Cornfeldt, President of Tinuiti, said: “The traditional path to purchase hasn’t disappeared—it has fragmented into millions of shoppable moments. That’s especially true in premium beauty, where consumers move seamlessly between social discovery, search, retail media, marketplaces, and DTC before making a purchase. Allies of Skin has built an exceptional brand through innovation and product efficacy, and we’re excited to accelerate its next phase of growth with an adaptive strategy that connects every consumer interaction to measurable business outcomes.”

Tinuiti helps marketers understand the full enterprise value of their media investments by connecting brand and performance within its proprietary Bliss Point Marketing Operating System, the ultimate brand and performance unifier, which fuels decisions across Audience, Creative, Media and Measurement. The result is smarter investment decisions, more confident budget allocation, less waste across fragmented media investments, and greater business impact across DTC, retail, and every place consumers choose to shop.

For premium skincare brands, where consumers increasingly move fluidly between social platforms, retail partners, branded websites, and marketplaces before making a purchase, this unified approach provides a clearer understanding of what drives growth—and makes smarter business decisions about where to invest next.

Complementing this foundation, Tinuiti will leverage its exclusive AdCopy AI paid search technology to optimize creative messaging, accelerate search performance, and inform broader cross-channel investment decisions. Combined with an audience-centric creative strategy and an integrated measurement framework spanning paid search, paid social, streaming video, commerce media, and Amazon, Tinuiti will help Allies of Skin connect every marketing investment directly to measurable business outcomes.

For Allies of Skin, the partnership reflects its continued investment in building a modern marketing ecosystem that mirrors how consumers actually shop. As the brand enters its 10th anniversary year and prepares to introduce its next generation of skincare innovation, unifying brand strategy, media activation, retail media, and Amazon commerce under a single operating model will strengthen customer acquisition, improve measurement, and support continued global growth while maintaining the premium experience that has defined the brand since its founding.

Allies of Skin is a hyper-growth premium skincare brand that has disrupted the clinical market by replacing tedious 10-step routines with “supercharged,” multi-functional formulas—such as their virally popular, award-winning Peptides & Antioxidants Advanced Firming Daily Treatment—that pack maximum active concentrations into single steps. Allies of Skin employs a highly sophisticated, multi-channel distribution model that blends high-end prestige luxury with cutting-edge digital commerce. They meet the “skintellectual” consumer across luxury retailers and modern commerce platforms—including Nordstrom, Amazon, Revolve, Dermstore, and TikTok Shop. Like Tinuiti, Allies of Skin has built its success by reimagining outdated approaches and creating simpler, smarter experiences that deliver better outcomes for modern consumers.

This win reinforces Tinuiti’s growing momentum across beauty, retail, and consumer brands, where marketers are increasingly looking beyond channel-specific execution toward integrated partners that can unify brand storytelling, commerce, and performance measurement. As premium beauty continues to redefine how consumers discover, evaluate, and purchase products, Tinuiti is helping brands build marketing strategies that reflect how modern consumers actually shop.

This latest win builds on Tinuiti’s continued momentum as brands increasingly seek a unified approach to brand and performance marketing. Since Abbey Klaassen’s appointment as CEO, the agency continues to expand its roster of leading Agency of Record relationships, including Carter’s, Inc., Serta Simmons Bedding, Wolverine Worldwide and now Allies of Skin—while helping leading brands such as e.l.f. Beauty, Instacart, and Liquid I.V. navigate today’s biggest cultural moments like Amazon Prime Day, Super Bowl LX, and the Winter Olympics. Tinuiti also recently hosted Tinuiti Live in New York City, where marketers and industry leaders explored “The Orchestration Era: Bridging Human Strategy & Agentic Execution”—highlighting how AI-powered execution, unified measurement, and human strategy are reshaping modern marketing. Watch the sessions here.

About Tinuiti

Tinuiti is a media agency that not only builds brands, but architects business outcomes. Guided by its mission to “Love Growth. Hate Waste.”, Tinuiti creates immediate and lasting growth for clients. At the center is Tinuiti’s Bliss Point Marketing Operating System—the ultimate brand and performance unifier—which fuels decisions across Audience, Creative, Media, and Measurement. This approach allows Tinuiti to treat each client’s business like its own, making smarter decisions, faster, and with greater accountability. With more than $4.5 billion in media under management and 1,200 employees across the U.S., Mexico, and EMEA, Tinuiti delivers measurable impact for leading brands. For more information, visit www.tinuiti.com.

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Lagos, Nigeria

His Majesty Ogiame Atuwatse III, the Olu of Warri, and Her Majesty Olori Atuwatse III, Mama Iwere, have spearheaded a cultural identity movement and digital platform known as Iam Itsekiri, aimed at uniting Itsekiri people and their friends across the world around a shared heritage and sense of belonging.

The initiative, set to be launched soon under the authority of the Palace of the Warri Kingdom, is designed to connect Itsekiris at home and in the diaspora through a media-driven cultural campaign and a dedicated mobile application that serves as a digital gathering place for members of the community.

Speaking on the vision behind the project, His Majesty said the movement is built around a central truth that the name Itsekiri means “blessing surrounds us,” adding that the platform seeks to strengthen identity, pride, and unity among the people while extending that sense of belonging to friends and allies of the kingdom.

According to them, the initiative redefines Itsekiri identity beyond geography and population size, stressing that history has shown that communities driven by a strong idea can grow into influential movements.

“To say ‘I am Itsekiri’ is to make an active declaration that one belongs to a people that blessing follows,” His Majesty stated.

Their Majesties explained that the movement welcomes three groups into one community: those born Itsekiri, those who became part of the family through marriage, and friends of Itsekiri who identify with the values and ideals of the people.

The approach, they noted, broadens participation while preserving the cultural pride and heritage of the kingdom.

Their Majesties further disclosed that the Iam Itsekiri application functions as a digital village where users can access updates from the Palace and the kingdom, connect with fellow Itsekiris across the globe, and engage with cultural content that promotes language, traditions, customs, and indigenous cuisine. The app will soon be available on both the Apple App Store and Google Play Store.

They added that the movement is being amplified through the #IAmItsekiri Challenge, which encourages participants to share personal stories, testimonies, and experiences that reflect the Itsekiri identity.

According to His Majesty Ogiame Atuwatse III, the Olu of Warri, the initiative is “not nostalgia, but strategy,” aimed at preserving Itsekiri heritage, strengthening community bonds, and projecting the blessings and values of the Itsekiri people onto the global stage.

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MAGNOLIA, Kentucky

Kentucky farming operation says temporary soybean purchase commitments provide short-term support but do not resolve tariff disparities and long-term market uncertainty

Ragland Farms, a family-owned agricultural operation producing soybeans, corn, and winter wheat, today released a public policy statement calling for more stable and predictable agricultural trade between the United States and China.

Caleb Ragland, a ninth-generation farmer based in Magnolia, said recent Chinese commitments to purchase American agricultural products have provided needed short-term demand. However, he cautioned that negotiated purchase targets do not fully address the tariff disparities, pricing pressures, and loss of market share affecting U.S. soybean producers.

According to U.S. Department of Agriculture reporting, China committed under a late-2025 agricultural purchase arrangement to acquire 12 million metric tons of American soybeans, followed by at least 25 million metric tons annually from 2026 through 2028. China subsequently met the initial purchase target.

Ragland said the commitments are important for American producers but remain dependent on government negotiations and do not restore the broader commercial conditions that existed before U.S.-China trade tensions intensified in 2018.

“Temporary purchase agreements can provide meaningful support, but farmers also need reliable access to markets that is not dependent on repeated political negotiations,” Ragland said. “Planting, financing, equipment, and land-management decisions often have to be made months or years in advance.”

Market Conditions Affecting American Soybean Producers

Ragland Farms identified several continuing challenges affecting the competitiveness of American soybeans in the Chinese market.

Declining U.S. Market Share

Before trade tensions intensified, the United States supplied a significantly larger percentage of China’s imported soybeans. Public trade data indicates that the American share declined substantially by 2024 as Brazil expanded production capacity and strengthened its commercial relationships with Chinese purchasers.

Ragland said rebuilding market share will require more than temporary purchasing targets because importers also consider price, availability, shipping costs, tariffs, and the reliability of long-term supply relationships.

Tariff Disparities

U.S. Department of Agriculture reporting published in March 2026 indicated that American soybeans were subject to a 13% Chinese import tariff, compared with approximately 3% for Brazilian soybeans.

Ragland said the difference places American producers at a commercial disadvantage, particularly when Chinese processors can purchase lower-priced soybeans from South American suppliers.

Seasonal Pricing Pressure

Brazilian soybeans are often competitively priced during important purchasing periods. This can encourage private Chinese processors to favor Brazilian supplies even when government-directed commitments support additional purchases from the United States.

Ragland said predictable tariff and market-access policies would allow American farmers to compete more effectively on price, quality, reliability, and long-term supply capacity.

Agricultural Trade and National Security

The statement also addresses the growing policy debate surrounding foreign ownership of American agricultural land.

In 2023, Arkansas ordered a Chinese-controlled subsidiary of Syngenta Seeds to divest agricultural property in the state. In July 2026, North Carolina enacted the Farmland and Military Protection Act, with certain provisions scheduled to take effect in April 2027.

Ragland said government review of foreign acquisitions near military installations and other sensitive locations can be appropriate. However, he encouraged policymakers to distinguish between legitimate national security concerns and ordinary agricultural commerce.

“Protecting strategically sensitive property and maintaining agricultural trade are separate policy issues,” Ragland said. “The shipment of soybeans through established commercial channels should not be treated in the same way as the acquisition of land near critical infrastructure.”

Call for Predictable Agricultural Trade Policy

Ragland Farms is calling on policymakers in Washington and Beijing to pursue a more stable agricultural trading framework that reduces tariff disparities and limits the use of farm products as leverage during broader political disputes.

The company said predictable trade conditions would help family farms make informed decisions regarding planting, financing, staffing, equipment purchases, land management, and long-term investment.

In an April 2025 public appeal, Ragland warned that prolonged trade uncertainty could threaten the survival of multigenerational American farms.

“Trade policy may be written in government offices, but its consequences are felt on farms,” Ragland said in the earlier statement. “All our blood, sweat, and toil could vanish with the stroke of a pen.”

Ragland said agricultural trade does not require the United States and China to resolve every political disagreement. Instead, both countries can recognize the economic value of maintaining reliable commercial relationships for essential agricultural products.

“Farmers are prepared to compete in global markets,” Ragland said. “What they need is a stable framework that allows commercial decisions to be based on supply, quality, price, and long-term demand.”

About Ragland Farms

Ragland Farms is a multigenerational family farming operation based in Magnolia, Kentucky. Led by ninth-generation farmer Caleb Ragland, the farm produces soybeans, corn, and winter wheat. Ragland Farms supports agricultural policies that promote predictable market access, economically sustainable farming operations, and the long-term viability of American family farms.

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