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FE International Advises HappyOrNot, Verdane, Northzone, AirTree Ventures and Management on Verdane’s Move to Majority Ownership

NEW YORK, USAThe transaction marks the change of control to the company’s longest-standing institutional backer, and clears the way for HappyOrNot’s move from customer feedback into real-time operational intelligence.

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The transaction marks the change of control to the company's longest-standing institutional backer, and clears the way for HappyOrNot's move from customer feedback into real-time operational intelligence.

FE International, Inc., the global market leader in technology mergers and acquisitions, advised HappyOrNot, the Finnish company behind the Smiley feedback terminals, and separately advised the Company’s selling shareholders, including existing investors; Verdane, Northzone and AirTree Ventures, and members of the Company’s management team and employee shareholders, on the sale of their respective holdings to Verdane, the European specialist growth buyout firm. Verdane, an existing minority investor since 2019, has increased its position to a majority stake in the business.

 

image 34 1 FE International Advises HappyOrNot, Verdane, Northzone, AirTree Ventures and Management on Verdane's Move to Majority Ownership

 

HappyOrNot started with a bad afternoon in an electronics shop. Heikki Väänänen was a teenager, got poor service, and found there was no way to tell anyone about it. Two decades later he and Ville Levaniemi founded the company in Tampere, Finland, in 2009, around a device with four buttons and four faces. They started with two buttons. Customers told them four worked better. A Finnish supermarket group signed first, Heathrow Airport followed, and the terminal went on to become one of the most recognised customer feedback solutions across retail and other customer-facing environments.

The business that sold in 2026 is not the hardware company it began as. Smiley Terminal™, Smiley Touch™, Smiley Digital™ and Smiley Sign™ create a continuous stream of in-the-moment operational data, turning customer experience into signals that can be analysed, activated and integrated into the systems and workflows organisations use to run their operations. More than 4,000 brands across 135 countries run on it, including Amazon, Sodexo , Heathrow Airport and Aramark. Over two billion feedback responses have been collected in the moment and at the point of experience, rather than through traditional retrospective surveys.

Fifteen years also produces a complicated shareholder register. HappyOrNot raised across several rounds, including a $14.5 million Series A in 2017 backed by Northzone and AirTree Ventures, and a $25 million growth round led by Verdane in 2019.

FE International ran the process on behalf of the Company and its selling shareholders, resulting in a simplified ownership structure with Verdane, already a shareholder since 2019, now a controlling majority owner alongside the company’s management team going forward.

“HappyOrNot is a rare asset. It is a category-defining business with a physical footprint no pure software company can replicate, sitting on a proprietary dataset that gets more valuable every year two billion responses collected at the point of service is not something a competitor can buy or scrape. Running a process for the Company and coordinating multiple selling shareholders with an existing investor moving to control is not trivial, and it’s why we structured separate advisory workstreams for each party to get to one clean signing,” said Max Alderman, Partner at FE International.

HappyOrNot owns one of the largest datasets of its kind and gathers it in places that are difficult to reach any other way, including airport terminals, supermarket exits, hospital corridors and bank branches. Erling Amble, board member at HappyOrNot and investor at Verdane, has described the same shift, pointing to demand moving away from retrospective online feedback and towards real-time data embedded directly in operational systems.

The transaction landed alongside a change at the top. Tim Waterton, Chief Revenue Officer since 2021, stepped up to Chief Executive Officer, and Carl Holmquist took over as Chairman. Waterton has spent more than 30 years in enterprise software, including a business he co-founded that was later acquired by BMC Software, plus senior roles at M-Files and RainStor and earlier positions at the London Stock Exchange and Accenture. His plan is to push HappyOrNot beyond measurement and into real-time operational intelligence, closing the last mile of customer experience by turning continuous microfeedback into activated data, integrated directly into the operational flow of organisations so frontline teams can act while there is still time to make a difference.

About HappyOrNot

HappyOrNot is a Finnish customer experience and operational intelligence technology company founded in 2009 by Heikki Väänänen and Ville Levaniemi. Headquartered in Tampere with a US office and a global reseller network, it captures in-the-moment microfeedback through its Smiley touchpoints and turns those signals into real-time operational intelligence, helping organisations understand performance, identify issues and improve customer experiences. HappyOrNot works with more than 4,000 organisations across 135 countries in retail, healthcare, transport, hospitality and public services.

About Verdane

Verdane is a specialist growth buyout investment firm backing tech-enabled and sustainable businesses across Europe. Verdane funds have raised €10 billion and made more than 200 investments since 2003, with over 180 investment professionals and operating experts across Berlin, Copenhagen, London, Helsinki, Munich, Oslo and Stockholm. Verdane is a certified B Corporation and invests as a majority or minority holder, in single companies or in portfolios.

About FE International

Founded in 2010, FE International is an award-winning strategic advisor for technology businesses. FE’s team has completed over 1,500 transactions with a combined value of over $50 billion. FE International was named one of The Americas’ Fastest Growing Companies from 2020 to 2024 by the Financial Times and is also a seven-time Inc. 5000 company.

For more information, visit www.feinternational.com.

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Token AURX será listado na Legendary Exchange, abrindo um novo capítulo para o futuro da computação quântica e da inteligência artificial

São Paulo, Brazil, October 13, 2026Em outubro de 2026, o token AURX (Aurora AI Nexus) será oficialmente listado na Legendary (Legendary Crypto Exchange), uma das principais plataformas globais de negociação de criptomoedas. A listagem representa um passo relevante na integração entre computação quântica e inteligência artificial (IA), duas tecnologias consideradas estratégicas para a próxima geração de inovação tecnológica. O lançamento […]

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Em outubro de 2026, o token AURX (Aurora AI Nexus) será oficialmente listado na Legendary (Legendary Crypto Exchange), uma das principais plataformas globais de negociação de criptomoedas. A listagem representa um passo relevante na integração entre computação quântica e inteligência artificial (IA), duas tecnologias consideradas estratégicas para a próxima geração de inovação tecnológica. O lançamento do AURX não apenas apresenta uma nova oportunidade de investimento, como também busca contribuir para o avanço de tecnologias de fronteira nos setores global de blockchain e inteligência artificial.

Integração entre computação quântica e IA impulsiona uma nova revolução tecnológica

A listagem do AURX representa mais do que o lançamento de um novo ativo digital: trata-se de um marco na integração entre computação quântica e inteligência artificial. Como um projeto voltado para tecnologias de fronteira, o AURX busca aplicar o poder computacional da computação quântica à otimização e ao processamento de modelos de IA, contribuindo para uma nova etapa de desenvolvimento da inteligência artificial. Por meio da computação quântica, o projeto AURX pretende oferecer maior eficiência e segurança no treinamento de modelos de IA, reduzir custos computacionais e ampliar a capacidade de aplicação prática dessas tecnologias.

O lançamento do token AURX representa uma oportunidade inédita para que investidores de diferentes partes do mundo possam acompanhar e participar de um projeto voltado à inovação tecnológica, tornando-se parte do processo de transformação impulsionado pela convergência entre computação quântica e inteligência artificial.

Legendary: plataforma de lançamento do token AURX

Como plataforma de lançamento inicial do AURX, a Legendary (Legendary Crypto Exchange) reúne suporte tecnológico avançado, presença internacional e foco na experiência do usuário, características que fazem da plataforma um ambiente adequado para a listagem do token. A Legendary conta com um mecanismo de negociação de alta velocidade, desenvolvido para oferecer suporte à listagem do AURX perante investidores globais e proporcionar um ambiente de negociação estável.

Além disso, os mecanismos de segurança, os processos de negociação transparentes e a abordagem voltada à conformidade regulatória da Legendary oferecem suporte à listagem do AURX. Com a chegada do token à plataforma, a Legendary busca fortalecer ainda mais sua posição no mercado global de ativos digitais e ampliar sua atuação no segmento de negociação de criptoativos.

Perspectivas de mercado e potenciais retornos do token AURX

De acordo com projeções atribuídas a algumas instituições, o token AURX poderá registrar uma valorização de 500% a 800% no primeiro dia de negociação, enquanto, no período de um mês após a listagem, seu preço poderá apresentar uma valorização estimada entre 800% e 1.200%. Essas projeções estão relacionadas ao potencial atribuído às tecnologias de computação quântica e inteligência artificial, bem como à posição que o AURX pretende ocupar como instrumento voltado à integração entre blockchain e inteligência artificial.

Por meio da cooperação estratégica com a Legendary Exchange, o AURX poderá ampliar sua exposição no mercado e, ao mesmo tempo, buscar aumentar sua presença e seu valor de aplicação no contexto da economia digital global.

Mecanismo de recompra e queima para apoiar a estabilidade do mercado

estabeleceu um mecanismo de recompra e queima de tokens. De acordo com as condições de mercado e a demanda pelo ativo, a TOPAZ realizará recompras trimestrais e, posteriormente, efetuará a queima dos tokens recomprados, reduzindo a oferta em circulação e buscando apoiar a valorização do AURX. Caso o AURX não alcance uma valorização mínima de 800% no período de um mês após sua listagem, os investidores poderão solicitar uma recompra à TOPAZ, de acordo com as condições estabelecidas pelo projeto, como forma de proteção aos interesses dos investidores.

O futuro do token AURX

A listagem do AURX representa não apenas um avanço na aplicação da convergência entre computação quântica e inteligência artificial no setor de blockchain, mas também uma oportunidade para investidores acompanharem a evolução da nova economia digital global. À medida que o AURX ampliar sua circulação e suas aplicações, o projeto pretende contribuir para a expansão de aplicações descentralizadas em diferentes setores e consolidar-se como parte relevante da economia digital.

Além de oferecer uma nova plataforma de participação para entusiastas de tecnologia, o AURX também busca ampliar as oportunidades de cooperação e desenvolvimento para desenvolvedores, investidores e profissionais envolvidos com inovação tecnológica em diferentes regiões do mundo. Com a listagem do AURX, o projeto aposta no potencial de uma integração cada vez maior entre computação quântica e inteligência artificial.

Como plataforma responsável pela listagem do projeto, a Legendary (Legendary Crypto Exchange) deverá desempenhar um papel relevante na expansão do ecossistema de blockchain e no desenvolvimento de novas tecnologias. A listagem do AURX poderá criar novas oportunidades para investidores de criptoativos e participantes do setor de tecnologia, além de contribuir para o desenvolvimento do ecossistema financeiro digital global.

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ThriveCart’s Fall 2026 Release Brings New Ways to Build Better Sales Experiences, Grow Recurring Revenue, Manage Subscriptions, and Sell Globally

NEW YORK, NYThriveCart’s Fall 2026 product release introduces new features that help creators and businesses sell their products and services online.

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ThriveCart’s Fall 2026 product release introduces new features that help creators and businesses sell their products and services online.

ThriveCart, an all-in-one creator commerce, course, and community platform used by more than 75,000 businesses worldwide, today announced its Fall 2026 product release, introducing major new features designed to help creators and businesses improve the customer journey, increase sales, and retain more recurring revenue.

 

3 5 ThriveCart’s Fall 2026 Release Brings New Ways to Build Better Sales Experiences, Grow Recurring Revenue, Manage Subscriptions, and Sell Globally

 

The release includes Advanced Adaptive Pricing, which reinvents how businesses sell internationally in local currencies, allowing for market-specific pricing and custom regional fulfillment, while maintaining the ability to geo-target ad sets through currency-specific URL paths, as well as ThrivePages, a brand-new mobile-first visual editor. ThrivePages enhances the platform’s leading funnel checkout experience, allowing for lightning-fast, ultra-flexible checkout, upsell, downsell, and fulfillment page creation with just a few clicks. It also includes native video and digital product hosting, all without coding.

The release also introduces an Advanced Subscription Suite:

  • Multiple Subscription Bumps let businesses offer one or more recurring products or services alongside a primary purchase, creating new recurring revenue opportunities at checkout.
  • Anchored Subscriptions allow businesses to set a consistent monthly billing date for new subscribers, supporting more predictable billing and potentially reducing failed payments.
  • Retention Offers give subscribers helpful alternatives, including a downgrade, pause, or discount, before they complete a cancellation.

 

“For anyone selling digital products and services online, these new features are a game-changer in how you build, sell, and manage your business,” said Ismael Wrixen, CEO of ThriveCart. “We’re really excited about the possibilities this opens for our merchants to create more optimized checkout experiences, sell globally with less hassle, and improve the recurring product experience for their customers.”

Together, these new features give merchants more control across the full customer journey, from the first click through checkout, subscription management, and retention. Feature availability varies by plan, product type, and payment processor.

For more information, check out the full release announcement.

About ThriveCart

ThriveCart is a creator commerce and community management platform designed for course creators, coaches, membership businesses, and digital entrepreneurs. The platform combines high-conversion checkout and funnel technology, subscription management, affiliate programs, and a community-first course platform with membership delivery, gamification, and lifecycle tools in one unified system. ThriveCart powers more than 75,000 businesses worldwide, has processed over $8 billion in sales across more than 70 million transactions, supports more than 13 million student enrollments, and includes an affiliate network of over 900,000 affiliates. ThriveCart’s mission is to replace fragmented creator tech stacks with a unified commerce and course platform. Visit thrivecart.com for more.

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Jared Orlin
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Website: thrivecart.com

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Before the First Freeze: Hect Home Improvement Brings 24/7 Roofing Crews and a Lifetime Labor Warranty to Fenton, Michigan

FENTON, Mich, October 13, 2026Michigan roofing contractor urges homeowners in Fenton, Linden, Holly, Hartland, Howell and Brighton to deal with aging shingles, storm damage and leaks now, before winter turns a manageable repair into a full replacement

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Michigan roofing contractor urges homeowners in Fenton, Linden, Holly, Hartland, Howell and Brighton to deal with aging shingles, storm damage and leaks now, before winter turns a manageable repair into a full replacement

A completed Hect Home Improvement roof replacement.

Hect Home Improvement, a licensed and insured Michigan roofing contractor, is extending roof replacement, storm damage and emergency roofing service across Fenton and the communities south of it, including Linden, Holly, Hartland, Howell and Brighton. Homeowners in the area have a roofing crew available 24 hours a day, seven days a week.

 

111 Before the First Freeze: Hect Home Improvement Brings 24/7 Roofing Crews and a Lifetime Labor Warranty to Fenton, Michigan
A completed Hect Home Improvement roof replacement.

 

The roof is the one system that protects everything else in a home. When it fails, it does not fail alone. Water that gets past worn shingles or loose flashing reaches the roof deck, insulation, ceilings and wiring, and a problem that could have been fixed in an afternoon becomes structural damage. Hail and wind damage are especially easy to miss because they are rarely visible from the ground, and they keep getting worse through every freeze and thaw.

“Fall is the last good window to deal with a roof in Michigan,” said Chris Hect, owner of Hect Home Improvement. “Once snow and ice set in, a few lifted shingles or a gap in the flashing becomes water in the attic, and most people do not find it until the ceiling stains in February. A roof problem never gets cheaper by waiting. We want homeowners in Fenton and the communities around it to see exactly what shape their roof is in, with photos, while there is still time to fix it before the first hard freeze.”

Roofing services for Fenton-area homeowners

  • Roof replacement: Complete tear-off and installation of premium asphalt shingle roofing systems, with every full replacement backed by a lifetime labor warranty
  • Class 3 impact-rated shingles: Hail-resistant asphalt shingles built for Michigan storms, and the company’s most requested roof
  • Storm and hail damage: Full assessment and photo documentation of wind and hail damage, followed by repair or replacement
  • Emergency roofing and leak response: Crews available at any hour to stop active leaks and prevent further water damage
  • Roof inspections: A detailed look at shingles, flashing, valleys, decking and attic ventilation, with photos and a plain-language explanation of what was found

 

Built for lake homes and larger roofs

Hect Home Improvement was founded in Flint in 2015 by Christopher Hect and has served Michigan homeowners for more than a decade. The company holds a 5.0-star Google rating across 160 reviews, has been BBB Accredited since 2023 and carries an A+ rating with the Better Business Bureau.

The company’s crews work in Fenton regularly, and the homes there ask more of a roofer than most. Houses on Lake Fenton, Lake Ponemah and Silver Lake take wind straight off open water, so shingles on the exposed side age faster and wind damage often shows up as lifted or creased shingles that go unnoticed until they leak. Many lake homes began as seasonal cottages and were added onto over the years, leaving mismatched pitches and valleys that are a common source of leaks. Larger homes with steep faces, dormers and multiple valleys need the same attention to flashing and detail.

Permit rules also differ between the City of Fenton and Fenton Charter Township. Hect Home Improvement confirms the jurisdiction for each home and handles permitting whenever it is required.

“A new roof is one of the biggest investments a homeowner will ever make, so we treat every house like it is our own,” Hect said. “We do not cut corners and we do not rush to get to the next job. You see photos of what we found, you get a straight explanation and a fair price, and we stand behind the work with a lifetime labor warranty.”

 

1111 Before the First Freeze: Hect Home Improvement Brings 24/7 Roofing Crews and a Lifetime Labor Warranty to Fenton, Michigan
A Hect Home Improvement crew installing a new asphalt shingle roof.

 

Hect Home Improvement on a roofing job site. A Hect Home Improvement crew installing a new asphalt shingle roof.

Do not wait for the first freeze

Flashing, valleys and attic ventilation, not the shingles themselves, are behind most of the leak calls the company answers. Poorly balanced attic ventilation is also a leading cause of ice dams in Michigan homes. Hect Home Improvement is urging homeowners to have those areas checked now, while repairs are still simple and before snow and ice hide the damage until spring.

Homeowners can request a free written roofing estimate at hecthomeimprovementllc.com or by calling 810-243-3303. Financing options are available, subject to credit approval.

About Hect Home Improvement

Hect Home Improvement is a family-owned roofing contractor serving Michigan homeowners from offices in Flint and East Lansing. Founded in 2015 by Christopher Hect, the company specializes in asphalt shingle roof replacement, Class 3 impact-rated roofing systems, storm and hail damage restoration, emergency roofing and roof inspections. Hect Home Improvement is a licensed Michigan Residential Builder (License No. 262300280), fully insured, BBB Accredited with an A+ rating and available 24 hours a day, seven days a week. Every full roof replacement is backed by a lifetime labor warranty.

Address

4487 Richfield Road, Flint, MI 48506

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