Record gold demand, central-bank buying and shifting market conditions are keeping XAUUSD in focus as traders assess costs and execution.

New York, USA

NordFX is highlighting the changing market conditions surrounding gold as record demand, continued central-bank purchases and significant price movements keep XAUUSD among the instruments followed by active traders. The market developments are also drawing greater attention to the costs and execution conditions involved in trading gold.

According to the World Gold Council, global gold demand exceeded 5,000 tonnes in 2025, reaching a record value of US$555 billion as gold prices recorded 53 new all-time highs. Demand remained substantial during the first half of 2026, reaching 2,522 tonnes valued at US$380 billion. Although gold prices eased from their first-quarter peak, the second-quarter average remained 37% higher year on year, while central-bank buying continued to support demand.

Why Gold Remains an Active Trading Market

Gold’s performance in 2026 illustrates how strong underlying demand can coexist with price pullbacks and changing investment flows. For traders, these conditions can increase the importance of how positions are entered, managed and closed.

Gold remains sensitive to interest-rate expectations, movements in the US dollar and geopolitical developments. Economic data releases and policy announcements can alter those expectations and contribute to substantial price movements during a single trading session.

“Gold has become one of the main instruments traders use to express a view on the global macro environment,” said John Gordon, Market Analyst at NordFX. “When expectations around interest rates, the dollar or geopolitical risk change, XAUUSD can react very quickly. This makes both market analysis and trading conditions particularly important.”

Against this backdrop, evaluating access to gold involves more than determining whether a broker offers XAUUSD. Spreads, commissions, execution conditions and overnight financing costs can all affect the practical cost of maintaining a position.

Trading XAUUSD with NordFX

NordFX provides access to XAUUSD through MetaTrader 4 and MetaTrader 5. On MT4 Zero and MT5 Zero accounts, XAUUSD is currently offered with a 0.0 spread and a commission of 0.00175% per side under the promotional rate, compared with the standard commission of 0.0035% per side.

The commission is charged separately when opening and closing a position, while the spread represents the difference between the quoted bid and ask prices. Considering both components can provide a clearer picture of the transaction costs associated with trading gold.

For active traders, the distinction can be relevant when comparing different approaches to XAUUSD access. Brokers may structure gold pricing through spreads, commissions or a combination of both, while overnight financing and execution prices can also affect the overall cost of a trade.

Gold Remains a Key Market for Traders

The contrast between gold’s record year in 2025 and its second-quarter pullback in 2026 highlights the importance of considering both longer-term demand and shorter-term market conditions.

For traders following XAUUSD, monetary-policy expectations, movements in the US dollar and changes in investment flows remain relevant factors in market analysis. Understanding the associated trading costs and execution conditions is another consideration when translating that analysis into a position.

NordFX expects XAUUSD to remain a significant instrument for active traders as market participants continue to monitor developments affecting gold prices.

About NordFX

NordFX is an international multi-asset broker founded in 2008. The company provides access to currencies, precious metals, oil, stocks and major indices through MetaTrader 4 and MetaTrader 5 platforms.

Forward-Looking Statements

This press release contains forward-looking statements based on current market observations and expectations. Actual results and market conditions may differ due to various risks and uncertainties. This material is for informational purposes only and does not constitute financial, investment or legal advice.

Trading leveraged financial instruments involves risk and may not be suitable for all investors.

Media Contact Details
Vanessa Polson
Email: Send Email
Website: nordfx.com

Troutman Amin, LLP Lion Logo Will Remain At the 25 Yard Lines at Cal Memorial Stadium as Databricks' Logo Takes Over Midfield

Berkeley, CA

Troutman Amin, LLP the official law firm of Cal Athletics welcomed the news today that data analytics and AI giant Databricks, Inc. had acquired naming rights to California Memorial Stadium.

“We view this as amazing news and an incredible step forward for the Cal Football and the entire Golden Bears athletic department.” Said Troutman Amin, LLP partner Eric J. Troutman who graduated from the University of California Berkeley in 1999. “Databricks is a fantastic company and another outfit founded by Cal grads just like Troutman Amin, LLP was. Seeing these folks step up and support the school like this is just outstanding news. Really love to see it. Welcome to the family!”

Troutman Amin, LLP inked its own historic deal with Cal Athletics in late 2024, locking up the rights to have the firm’s famous lion logo emblazon the field through the 2028 season and making it the first law firm in history to have its logo on a NCAA Division 1 football field.

“We were so honored to make history with our deal to have our wonderful lion logo on the hallowed ground of Cal Memorial Stadium and we are even more honored to now have our logo on the field bearing the name of an exceptional company like Databricks.” Said firm founder Puja J. Amin. “These folks are top-of-market and top-of-mind in their realm just as Troutman Amin, LLP is recognized as the best TCPA and CIPA defense and counseling firm in the nation.”

Troutman was particularly pleased to see Databricks stepping up to support the team given that all of Databricks’ founders were all former graduates and staff of the University of California at Berkeley.

“It is critical for the massive and powerful Cal alumni network to pull together to support the school and its athletics program.” Troutman said. “When we signed our deal back in 2024 it made no real business sense- we spent over 10% of our revenue to advertise in a market where we don’t even had an office. But we wanted to show the world the power of the GREATEST University on Earth and we knew with a little help from the Troutman Amin, LLP Lion the Golden Bears could really ROAR. The team has been on the upswing ever since.”

The Databricks naming rights deal was made possible through Troutman Amin, LLP waiving its right-of-first refusal and allowing Cal Athletic to proceed with the new sponsor a move Troutman says he welcomed with open arms.

“We are ecstatic that Databricks has chosen to support the school in this way and we supported the deal fully from the start.” Troutman says. “Just sit back and marvel at it. General Manager Ron Rivera, Coach Tosh Lupoi, the Databricks’ founders, Dialpad’s founder Craig Walker and myself are all Cal grads looking to make a positive impact on the school and community that gave us so much in life. That’s just a beautiful thing. No wonder things are going so well.” 

The Troutman Amin, LLP lion logo will appear at the 25 yard lines while the Databricks logo will appear at midfield through at least the conclusion of the 2028 season.

“DataBricks, Dialpad and Troutman Amin, LLP have all signed multi-year commitments with Cal Athletics and you can bet we will be looking to be friends through 2028 and beyond.” Amin says. “Being a part of this journey has truly been one of the highlights of my professional career and we look forward to rooting the powerful Golden Bears on every game this season. Go Bears!”  

About Troutman Amin, LLP

Troutman Amin, LLP is a nationally recognized complex litigation and TCPA, CIPA, AI and data privacy consulting law firm headquartered in Irvine, California. Founded in 2023 by Eric J. Troutman and Puja J. Amin, the boutique firm has established itself as the nation’s leading authority on Telephone Consumer Protection Act (TCPA) defense, regulatory compliance, and telecommunications law. 

Media Contact Details
Danielle Cuevas, COO
Troutman Amin, LLP
Email: Send Email
Website: www.TroutmanAmin.com

Seasoned technology leader to drive CleverTap's next phase of regional growth, customer expansion, and CleverAI(TM) adoption across Latin America.

São Paulo, Brazil,

CleverTap, the all-in-one customer engagement platform powered by CleverAI, today announced the appointment of Lohran Queiroz as Vice President for Latin America.

Lohran Queiroz

Based in São Paulo, Lohran will lead CleverTap’s growth strategy across Latin America, focusing on expanding the company’s regional presence, deepening relationships with customers and partners, and accelerating adoption of CleverTap’s AI-powered customer engagement solutions.

Lohran brings more than 15 years of technology industry experience, with a strong track record in sales leadership, go-to-market strategy, regional business expansion, and enterprise customer engagement. Throughout his career, he has helped technology companies scale operations, build high-performing teams, and develop strategic relationships across Latin America. Most recently, Lohran held a leadership role at Oracle.

In his new role, Lohran will focus on expanding CleverTap’s footprint across key LATAM markets, strengthening the company’s partner and customer ecosystem, and helping brands use data, automation, and AI to deliver more personalized and effective customer experiences. He will also play a key role in driving awareness and adoption of CleverAI, CleverTap’s AI engine for intelligent customer engagement and real-time decisioning.

“Latin America is one of CleverTap’s most important growth markets, and we are continuing to invest in the region with strong leadership, dedicated teams, and a clear focus on customer impact,” said Sunil Thomas, Co-founder and CEO of CleverTap. “Lohran brings deep regional experience, strong enterprise technology leadership, and the operating discipline required to scale our next phase of growth in LATAM. His appointment reinforces our long-term commitment to the region and to helping brands create more intelligent, personalized, and measurable customer engagement.”

“I am excited to join CleverTap at such an important stage of growth for the company and for the Latin American market,” said Lohran Queiroz, Vice President, Latin America, CleverTap. “Brands across the region are looking for smarter ways to understand, engage, and retain their customers. CleverTap is uniquely positioned to help them do that through a powerful combination of data, AI, automation, and omnichannel engagement. I look forward to working with our customers, partners, and teams across LATAM to build on the company’s momentum and create meaningful business impact.”

As brands across Latin America continue to invest in digital transformation, customer retention, and personalized engagement, CleverTap is well positioned to support this evolution through its intelligent, data-driven platform. With Lohran leading the region, CleverTap aims to deepen its presence across LATAM and help enterprises and high-growth digital businesses turn customer data into more relevant, timely, and effective engagement.

About CleverTap

CleverTap is the world’s leading AI-first, all-in-one customer engagement and retention platform, helping brands turn data into lasting customer relationships. Powered by its proprietary CleverAI: Decisioning Engine and Agentic AI-verse, CleverTap enables organizations to maximize customer lifetime value at scale. Its unified platform brings together AI-powered segmentation, personalization, experimentation, journey orchestration, and deep analytics, seamlessly integrated with 100+ leading martech solutions.

With backing from global investors including Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One, CleverTap has presence across US, Europe, the Middle East, Latin America, and Asia. Leading brands such as Soriana, Tenpo, Delivery Much, baz, Movii, wine.com, PicsArt, Levi’s, IKEA and Burger King and 2,000+ customers, rely on CleverTap to drive measurable growth through meaningful customer engagement.

For more information, visit clevertap.com or follow us on:

LinkedIn: https://www.linkedin.com/company/clevertap/

X: https://twitter.com/CleverTap

For more information:

ADITYA SANYAL

Director, Digital Marketing, CleverTap

+91 9177110080

[email protected]

ASHMIT CHAUDHARY

Associate Consultant, Archetype

+91 8850752121

[email protected]