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The Industry Analyst Advantage: Influencing Telco Buying Decisions. The Hoffman Agency report

New York, USAA new report from The Hoffman Agency, “The Industry Analyst Advantage: Influencing Telco Buying Decisions,”underscores a growing reality in enterprise technology: Industry Analysts are becoming increasingly influential in how telecom buyers evaluate, shortlist and select vendors, especially as AI reshapes the market. The telecom industry has entered another major transformation and growth cycle. Communications service […]

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A new report from The Hoffman Agency, “The Industry Analyst Advantage: Influencing Telco Buying Decisions,”underscores a growing reality in enterprise technology: Industry Analysts are becoming increasingly influential in how telecom buyers evaluate, shortlist and select vendors, especially as AI reshapes the market.

The telecom industry has entered another major transformation and growth cycle. Communications service providers and enterprise buyers are navigating a rapidly evolving landscape driven by artificial intelligence, automation, cloud infrastructure and next-generation connectivity.

In this environment, trusted third-party insight has become more valuable than ever.

After four decades as a Principal Industry Analyst, I have watched the sector evolve through multiple waves of disruption from wireless and broadband to cloud computing, streaming television and now AI.

Throughout each transformation, analysts have served as a critical bridge between technology vendors, enterprise buyers, investors and the broader marketplace.
Today, that role is only expanding.

According to this Hoffman Agency report, approximately 55% of telecom buyers including commercial operators and private network providers rely on Industry Analysts to help identify and shortlist vendors. Among enterprises with more than 5,000 employees, that number rises to 64%.

These findings reveal how deeply analyst firms are embedded in modern enterprise purchasing decisions:

  • 46% of telecom technology purchases involve industry analysts
  • 27% of buyers would exclude a vendor from an RFP if analyst awareness is lacking
  • Analyst reports rank as the most influential content source during vendor selection

These implications are significant.

Enterprise buyers are increasingly seeking credible, independent validation before making long-term strategic investments, particularly in emerging areas such as AI, automation and advanced network infrastructure.

As technology complexity increases, analyst firms are playing a larger role in helping enterprises reduce uncertainty and accelerate decision-making.

The rise of AI-powered search and discovery tools may further strengthen analyst influence.

Richard Fogg, Managing Director of The Hoffman Agency believes generative AI platforms are increasingly recognizing analyst research as a high-authority information source.

“For tech marketers shifting their focus toward Generative Engine Optimization, industry analysts play a huge role in brand discovery,” Fogg said. “LLMs are increasingly recognizing the authority and credibility of analyst content when answering questions.”

That shift could materially reshape enterprise sales and marketing strategies.

Research firms including IDC and Forrester are already introducing AI-enabled research assistants that integrate analyst intelligence directly into enterprise workflows. As AI becomes more embedded in procurement and strategic planning, analyst visibility may increasingly influence whether vendors are discovered at all.

That represents a fundamental change in how enterprise technology markets operate.
For decades, analysts have helped enterprises cut through market noise, evaluate innovation and better understand competitive positioning. In the AI era, that function is becoming even more essential.

For vendors, strong analyst engagement is no longer simply a branding exercise. It is increasingly tied to credibility, visibility and inclusion in enterprise buying conversations.
For enterprise customers, trusted analyst insight can help validate strategic direction, reduce investment risk and improve decision-making around next-generation technologies.

The telecom sector is once again at an inflection point. As AI accelerates change across networks, operations and customer experience, the role of trusted industry analysis is becoming more important than ever.

This report solidifies the important relationship between the Industry Analyst community and the enterprise helping develop the best buying strategy in the AI era.

Jeff Kagan

Industry Analyst, Strategic Advisor, Columnist and Keynote Speaker

Email: [email protected]

Web: www.jeffKAGAN.com

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Christian Leadership Values for a New Generation: Calling, Courage and Character for Emerging Leaders

TORONTO, CanadaAuthors Tim Sotos, Paul Copan, and Larry N. Willard offer a distinct look at a Scripture-shaped Christian leadership model aimed at emerging leaders in every generation. Leadership depends not only on skills but on the virtues and qualities beneath them.  We live in a time when influence has never been easier to gain—and easier to […]

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Authors Tim Sotos, Paul Copan, and Larry N. Willard offer a distinct look at a Scripture-shaped Christian leadership model aimed at emerging leaders in every generation.

Leadership depends not only on skills but on the virtues and qualities beneath them. 

We live in a time when influence has never been easier to gain—and easier to lose. As a culture increasingly marked by confusion, division, and a growing crisis of trust, many have come to recognize that our world does not need more influential personalities, but leaders of character—leaders formed from the inside out.

Christian Leadership cover final Christian Leadership Values for a New Generation: Calling, Courage and Character for Emerging Leaders

It is not only leadership skills, but leadership formation that has never been more needed. Christian Leadership Values for a New Generation equips the next generation of leaders to cultivate those exact virtues that will sustain lasting influence. Drawing from Scripture, history, and decades of personal leadership experience, Tim Sotos, Paul Copan, and Larry N. Willard reveal how God forms leaders through courage, integrity, wisdom, and faith.

Readers will discover how God shapes leaders from the inside out—prioritizing character before competence, calling before influence, and faithfulness before success. This book offers practical insight, biblical examples, and timeless principles to help emerging leaders apply Scripture to modern challenges, cultivate a character-first approach, and grow in trust and influence.

Whether you are stepping into leadership for the first time or seeking to deepen your impact, this book will help you become not only a better leader but the kind of leader others trust—the kind God desires to use. The world needs leaders of character, not just talented personalities.

About the Authors

Tim Sotos 1 1 Christian Leadership Values for a New Generation: Calling, Courage and Character for Emerging Leaders

Tim Sotos is an author, speaker, Bible teacher, and former Chairman of the Board at Palm Beach Atlantic University. He is the author of four books, including The Shepherd and His Staff, Walking Through the Storms of Life with God’s Word, Under His Wings, and Surrounded by Angels. He also serves as chairman of a life sciences company. 

Paul Copan Christian Leadership Values for a New Generation: Calling, Courage and Character for Emerging Leaders
Paul Copan, PhD is a professor and Pledger Family Chair of Philosophy and Ethics at Palm Beach Atlantic University in West Palm Beach, Florida. A recognized Christian philosopher, speaker, and author, he has written or edited more than forty-five books including Is God a Moral Monster?, Is God a Vindictive Bully?, A Little Book for New Philosophers, and What Would Jesus Really Eat?.  He has served as president of the Evangelical Philosophical Society, and is currently Chair of Tyndale Fellowship’s Philosophy of Religion Group in England, and has twice been Visiting Scholar at Oxford University. 

Larry photo Christian Leadership Values for a New Generation: Calling, Courage and Character for Emerging Leaders
Larry N. Willard, MDiv is an author, the founding publisher of Castle Quay Books, and former Fortune 100 executive. He also served in various senior leadership roles at Tyndale University in Toronto, and has spent decades leading in business, publishing, and Christian higher education. Larry’s other Books include God’s Man in the Whitehouse, and Is That True? Discerning Truth in an Age of Deception.

Christian Leadership Values for a New Generation: Calling, Courage and Character for Emerging Leaders is available on-line and at most bookstores, or on the Castle Quay Books web site www.castlequaybooks.com.

ISBN 978-1-998815-56-2 soft cover –$19.95      

e-book 978-1-998815-57-9 –$9.95      
 
160 pages, size 6″ x 9″  

For review copies, cover images, interviews with the authors or more information about this title, please contact Larry N Willard:

Phone: 1-416-573-3249

Email: [email protected]

Distributed in Canada by Anchor/Word Distribution

Customer Service in Canada

1-800-665-1468

[email protected]

Distributed in the USA by Anchor/Word Distribution and Ingram International

Customer Service in the USA

1-800-444-4484

[email protected]

For more information visit

www.castlequaybooks.com

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Sooner Discount Pharmacy Expands Pharmacy Services

NORMAN, OklaLocal pharmacy highlights prescription support, compounding, immunizations, delivery, and customer-focused care Sooner Discount Pharmacy LLC is expanding local pharmacy support for residents by highlighting a range of services designed to make prescription access, medication management, and everyday pharmacy needs more convenient. Located at 1811 W Lindsey St., Norman, OK 73069-4101, Sooner Discount Pharmacy LLC provides […]

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Local pharmacy highlights prescription support, compounding, immunizations, delivery, and customer-focused care

Sooner Discount Pharmacy LLC is expanding local pharmacy support for residents by highlighting a range of services designed to make prescription access, medication management, and everyday pharmacy needs more convenient.

skks Sooner Discount Pharmacy Expands Pharmacy Services

Located at 1811 W Lindsey St., Norman, OK 73069-4101, Sooner Discount Pharmacy LLC provides prescription support, medical supplies, vitamins, immunizations, compounding services, pharmacist consultations, refill options, prescription transfer support, auto Rx refills, and free delivery for eligible local orders.

As healthcare needs continue to change, local pharmacies remain an important point of contact for individuals and families managing routine prescriptions, medication questions, wellness products, and pharmacy-related services. Sooner Discount Pharmacy LLC said its service model focuses on direct pharmacist access, customer support, and practical options for residents seeking pharmacy care close to home.

“Our goal is to make pharmacy support more accessible for Norman residents while maintaining the personal service people expect from a local pharmacy,” said a Sooner Discount Pharmacy LLC spokesperson. “Whether customers need refills, prescription transfers, immunization information, medical supplies, or pharmacist guidance, our team is focused on helping them navigate those needs with care and attention.”

The pharmacy offers refill services and auto Rx refill options for customers managing ongoing prescriptions. These services are designed to help customers stay organized and reduce the need for repeated manual refill requests. Customers who are new to Sooner Discount Pharmacy LLC may also request prescription transfer support and new patient forms to help begin the process.

In addition to prescription services, Sooner Discount Pharmacy LLC offers medical supplies and everyday health products for residents in Norman and surrounding areas. The pharmacy also carries vitamins and wellness-related products, giving customers access to commonly requested items in a local pharmacy setting.

Sooner Discount Pharmacy LLC also provides compounding services, which may support patients when a standard medication form or strength is not suitable for their needs. Compounding services are provided under applicable pharmacy standards and professional guidance.

The pharmacy’s immunization services are intended to help eligible customers access preventive care in a convenient local setting. Customers may contact the pharmacy to ask about vaccine availability, eligibility, scheduling, and related requirements.

Pharmacist consultations are also available for customers who have questions about prescriptions, refill instructions, medication use, product selection, or other pharmacy-related topics. The pharmacy said direct communication with its team remains an important part of its customer service approach.

Sooner Discount Pharmacy LLC also offers free delivery services for eligible local orders, supporting customers who may have transportation limitations, busy schedules, or regular medication needs. The pharmacy also highlights price match support, subject to eligibility, product availability, and pharmacy terms.

By combining prescription support, refill services, transfer assistance, medical supplies, vitamins, immunizations, compounding, pharmacist consultations, delivery, and customer service, Sooner Discount Pharmacy LLC aims to continue serving as a practical pharmacy resource for individuals and families in the Norman community.

Customers can contact Sooner Discount Pharmacy LLC by phone at 405-329-6001, by email at [email protected], or by visiting the pharmacy at 1811 W Lindsey St., Norman, OK 73069-4101.

Pharmacy Services Notice

Pharmacy services, delivery availability, refill options, price match support, immunizations, compounding, medical supplies, product availability, insurance acceptance, and eligibility requirements may vary. Customers should contact the pharmacy directly for current service details, prescription requirements, pharmacist guidance, and applicable pharmacy policies. This release is for informational purposes only and does not provide medical advice, diagnosis, or treatment.

About Sooner Discount Pharmacy LLC

Sooner Discount Pharmacy LLC is a local pharmacy located at 1811 W Lindsey St., Norman, OK 73069-4101. The pharmacy provides prescription services, refill support, prescription transfers, auto Rx refills, medical supplies, vitamins, immunizations, compounding, pharmacist consultations, eligible local delivery, and customer-focused pharmacy care for residents and families in the Norman community.

Media Contact

Sooner Discount Pharmacy LLC
Email: [email protected]
Phone: 405-329-6001
Address: 1811 W Lindsey St., Norman, OK 73069-4101

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Songive Launches AI-Powered Platform That Turns Personal Stories Into Custom Songs in Minutes

NEW YORK, USANew service lets anyone create a fully produced, vocal song as a heartfelt gift — no musical skills required, available in 20 languages, with a hear-it-first guarantee Songive.com today announced the public launch of its AI-powered song gifting platform. The service turns a few personal details about a loved one into a complete, three-minute original […]

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New service lets anyone create a fully produced, vocal song as a heartfelt gift — no musical skills required, available in 20 languages, with a hear-it-first guarantee

Songive.com today announced the public launch of its AI-powered song gifting platform. The service turns a few personal details about a loved one into a complete, three-minute original song — complete with vocals, instruments, and studio-quality production — in roughly two minutes. Since launch, the platform has already generated more than 42,800 songs and maintains a 4.9 out of 5 average customer rating.

Picture1 13 1 Songive Launches AI-Powered Platform That Turns Personal Stories Into Custom Songs in Minutes

Songive solves a long-standing gap: personalized songs have always felt meaningful, but traditionally they’ve been slow, expensive, and inaccessible. The platform removes those barriers. Users simply answer a few quick questions about the recipient and the occasion. The AI then crafts an original track, weaving the recipient’s name and unique details into the lyrics.

“A personalized song used to require a studio, a big budget, and days or weeks of waiting,” said Andrei K., Songive Marketing Manager. “We wanted to make that same emotional impact something anyone could create on a Tuesday afternoon. You share the story — and two minutes later, you have a song they’ll never forget.”

How It Works

The process is intentionally simple and requires no musical experience:

  • Share their story — Answer a short set of questions about the recipient and the occasion.
  • Receive the song — Songive writes and produces a full track with vocals in about two minutes.
  • Deliver the gift — The recipient gets a private, shareable page featuring the sender’s photo and a single play button for a personal, cinematic reveal.

 

Users can choose from a range of styles — acoustic, ballad, upbeat pop, heartfelt, slow ballad, soft soul, and more — to match the recipient’s personality.

Built for Real Moments

Songive is designed first and foremost as a gifting tool. It offers tailored flows for birthdays, anniversaries, weddings (including first-dance or reception surprises), tributes to parents, memory-based songs, and “just because” gestures. Each pathway guides users to include the intimate details that make the song truly personal.

A Risk-Free Experience

What sets Songive apart is its customer-friendly model: create and preview the song for free, then pay only if you love it. If it’s not quite right, the team rewrites it at no extra charge. A full money-back guarantee provides additional peace of mind. At just $4.90 for a one-time purchase (no subscription), it’s a fraction of the cost of traditional custom songs, which often start at $199, require lengthy briefings, and take days or weeks with no refunds.

A Global Gift in 20 Languages

Songive supports creation and delivery in 20 languages, including English, Spanish, French, Italian, Brazilian and European Portuguese, German, Turkish,  Japanese, Korean, and Arabic. This allows users to gift a song in the recipient’s native language and cultural context — a capability few competitors can match.

Emotional Stories from Early Users

Early feedback has focused on the emotional resonance rather than the technology. One user created a 25th anniversary song from just four sentences that captured an entire shared life. Another surprised their retiring father after 38 years of work, bringing the family to tears. A third gifted a song for a parent’s 70th birthday to someone who rarely shows emotion — who then played it three times in a row.

Availability

Songive is available now at songive.com. Songs are ready in about two minutes, can be previewed for free, and come with a free rewrite and full money-back guarantee. Recipients receive a lasting, private link they can revisit anytime.

About Songive

Songive is an AI-powered song gifting platform that transforms personal stories into fully produced original songs with vocals. Ready in about two minutes and available in 20 languages, it’s designed for anyone — no musical experience needed. Focused on birthdays, anniversaries, weddings, and everyday moments of appreciation, Songive makes heartfelt custom music accessible with an affordable one-time price and a hear-it-before-you-pay guarantee.

Imprint

G Younis Properties Ltd, trading as Songive

Companies House № 15186217

View on the UK public register

Media Contact

Songive

[email protected]

songive.com

Customer Enquiries

[email protected]

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