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The Industry Analyst Advantage: Influencing Telco Buying Decisions. The Hoffman Agency report

New York, USAA new report from The Hoffman Agency, “The Industry Analyst Advantage: Influencing Telco Buying Decisions,”underscores a growing reality in enterprise technology: Industry Analysts are becoming increasingly influential in how telecom buyers evaluate, shortlist and select vendors, especially as AI reshapes the market. The telecom industry has entered another major transformation and growth cycle. Communications service […]

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A new report from The Hoffman Agency, “The Industry Analyst Advantage: Influencing Telco Buying Decisions,”underscores a growing reality in enterprise technology: Industry Analysts are becoming increasingly influential in how telecom buyers evaluate, shortlist and select vendors, especially as AI reshapes the market.

The telecom industry has entered another major transformation and growth cycle. Communications service providers and enterprise buyers are navigating a rapidly evolving landscape driven by artificial intelligence, automation, cloud infrastructure and next-generation connectivity.

In this environment, trusted third-party insight has become more valuable than ever.

After four decades as a Principal Industry Analyst, I have watched the sector evolve through multiple waves of disruption from wireless and broadband to cloud computing, streaming television and now AI.

Throughout each transformation, analysts have served as a critical bridge between technology vendors, enterprise buyers, investors and the broader marketplace.
Today, that role is only expanding.

According to this Hoffman Agency report, approximately 55% of telecom buyers including commercial operators and private network providers rely on Industry Analysts to help identify and shortlist vendors. Among enterprises with more than 5,000 employees, that number rises to 64%.

These findings reveal how deeply analyst firms are embedded in modern enterprise purchasing decisions:

  • 46% of telecom technology purchases involve industry analysts
  • 27% of buyers would exclude a vendor from an RFP if analyst awareness is lacking
  • Analyst reports rank as the most influential content source during vendor selection

These implications are significant.

Enterprise buyers are increasingly seeking credible, independent validation before making long-term strategic investments, particularly in emerging areas such as AI, automation and advanced network infrastructure.

As technology complexity increases, analyst firms are playing a larger role in helping enterprises reduce uncertainty and accelerate decision-making.

The rise of AI-powered search and discovery tools may further strengthen analyst influence.

Richard Fogg, Managing Director of The Hoffman Agency believes generative AI platforms are increasingly recognizing analyst research as a high-authority information source.

“For tech marketers shifting their focus toward Generative Engine Optimization, industry analysts play a huge role in brand discovery,” Fogg said. “LLMs are increasingly recognizing the authority and credibility of analyst content when answering questions.”

That shift could materially reshape enterprise sales and marketing strategies.

Research firms including IDC and Forrester are already introducing AI-enabled research assistants that integrate analyst intelligence directly into enterprise workflows. As AI becomes more embedded in procurement and strategic planning, analyst visibility may increasingly influence whether vendors are discovered at all.

That represents a fundamental change in how enterprise technology markets operate.
For decades, analysts have helped enterprises cut through market noise, evaluate innovation and better understand competitive positioning. In the AI era, that function is becoming even more essential.

For vendors, strong analyst engagement is no longer simply a branding exercise. It is increasingly tied to credibility, visibility and inclusion in enterprise buying conversations.
For enterprise customers, trusted analyst insight can help validate strategic direction, reduce investment risk and improve decision-making around next-generation technologies.

The telecom sector is once again at an inflection point. As AI accelerates change across networks, operations and customer experience, the role of trusted industry analysis is becoming more important than ever.

This report solidifies the important relationship between the Industry Analyst community and the enterprise helping develop the best buying strategy in the AI era.

Jeff Kagan

Industry Analyst, Strategic Advisor, Columnist and Keynote Speaker

Email: [email protected]

Web: www.jeffKAGAN.com

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B-fit Expands Into the U.S. With a Science-Backed Approach to Women’s Wellness

New York, USALatina-founded wellness brand introduces its U.S. portfolio featuring Myo- and D-Chiro-Inositol, Omega-3 and Marine Magnesium while bringing its “Hacks for Life” philosophy to American women

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Latina-founded wellness brand introduces its U.S. portfolio featuring Myo- and D-Chiro-Inositol, Omega-3 and Marine Magnesium while bringing its “Hacks for Life” philosophy to American women

B-fit, a science-backed women’s wellness brand with Latin roots, is expanding its presence in the United States with a portfolio designed to make ingredient science more accessible, understandable and relevant to women’s everyday lives.

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Created by women for women, B-fit is built around a simple belief: women’s wellness is not one-size-fits-all. From hormonal and metabolic wellness to energy, movement, rest and everyday wellbeing, the company develops supplements designed to accompany women’s evolving needs throughout different stages of life.

B-fit calls this approach its “Hacks for Life” philosophy—science translated into practical solutions for real life.

As the brand grows its U.S. presence, its initial portfolio will spotlight three increasingly relevant areas of women’s supplementation: inositol, omega-3 and magnesium.

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A Closer Look at Inositol

One of B-fit’s hero categories is inositol, an ingredient that has received growing attention within women’s metabolic and reproductive wellness.

B-fit’s Just Inositol combines Myo-Inositol and D-Chiro-Inositol in a 40:1 ratio in an unflavored powder formulation. The brand’s Inositol Femme builds on that combination by incorporating Quatrefolic® active folate and N-acetylcysteine (NAC).

Myo-inositol and D-chiro inositol have been studied in connection with women’s metabolic and reproductive wellness, including research involving women with PCOS. For B-fit, however, the conversation extends beyond any single ingredient or condition. The brand’s goal is to help women better understand what is inside a formulation and the reasoning behind the ingredients they choose.

Omega-3 With Ingredient Transparency

B-fit applies the same philosophy to omega-3 supplementation by encouraging consumers to look beyond the words “fish oil” and understand the concentration of key fatty acids such as EPA and DHA.

According to company specifications, B-fit Smart Omega 3 provides 1,080 mg of EPA and 720 mg of DHA per serving, derived from salmon and fish oil and made with Epax-sourced omega-3.

The formulation reflects the company’s broader emphasis on ingredient transparency, sourcing and helping consumers understand what they are incorporating into their daily wellness routines.

A Marine-Sourced Approach to Magnesium

Completing the initial hero portfolio is B-fit Marine Magnesium, which uses magnesium of natural marine origin sourced from the French Mediterranean. The product is positioned as part of an everyday wellness routine supporting normal nervous-system and muscular function.

Together, the products represent the company’s approach to what it calls:

“Science Made for Women. Solutions Made for Real Life.”

“Women deserve to understand what they are putting into their bodies and why,” said Brenvita, Founder of B-fit. “Our goal with B-fit is to take the science behind women’s wellness and turn it into practical solutions women can actually understand and integrate into their lives.”

Latin Roots, Global Vision

While B-fit is proudly rooted in Latin heritage, its U.S. vision extends beyond any single demographic.

The company sees an important opportunity to build a meaningful connection with Latina women in the United States while simultaneously positioning B-fit as an inclusive women’s wellness brand for a broader American audience.

That distinction is central to the company’s expansion strategy: celebrating its Latin identity while recognizing that women’s wellness needs are diverse, individual and constantly evolving.

B-fit enters this next stage with an established digital community. Company materials report approximately 260,000 Instagram followers around the B-fit community, while founder Brenvita’s social platforms reach audiences in the millions.

As the brand expands its U.S. footprint, B-fit plans to combine product education, wellness experiences, community activations and creator partnerships to introduce more women to its approach to everyday wellness.

About B-fit

B-fit is a science-backed women’s wellness brand created by women for women. Rooted in Latin heritage and designed for a global community, B-fit develops supplements created to support women’s evolving wellness needs across areas including hormonal and metabolic wellness, energy, movement, rest and everyday wellbeing.

According to the company, B-fit supplements are developed with health professionals, nutritionists and doctors, and the brand works with specialized ingredient suppliers across its portfolio. Its approach combines science, ingredient transparency and practical solutions designed to integrate into women’s everyday lives.

B-fit: Science made for women. Solutions made for real life.

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Denisse Troconis Aoun PR & Media Expert
Nova Media PR
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Ten-Nine Technologies Expands Commercial Presence in China Through Strategic Distribution Partnership with Shanghai Jiaohang Trading Co., Ltd.

TULSA, Okla., and SHANGHAI, ChinaTen-Nine Technologies has signed a strategic distribution partnership with Shanghai Jiaohang Trading Co., Ltd. (“Jiaohang”) to accelerate adoption of TENIX across China’s battery industry.
Jiaohang will serve as Ten-Nine’s distributor throughout China, providing local commercial and technical support to battery manufacturers, cathode active material producers, and automotive OEMs.
China is the world’s largest producer of lithium-ion batteries, making it a critical market for next-generation battery materials.

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Ten-Nine Technologies has signed a strategic distribution partnership with Shanghai Jiaohang Trading Co., Ltd. (“Jiaohang”) to accelerate adoption of TENIX across China’s battery industry.
Jiaohang will serve as Ten-Nine’s distributor throughout China, providing local commercial and technical support to battery manufacturers, cathode active material producers, and automotive OEMs.
China is the world’s largest producer of lithium-ion batteries, making it a critical market for next-generation battery materials.

Ten-Nine Technologies, developer of TENIX, the proprietary nano-additive technology redefining battery performance, today announced a strategic distribution partnership with Shanghai Jiaohang Trading Co., Ltd. (“Jiaohang”) to accelerate adoption of TENIX across China’s rapidly expanding battery industry.

Under the agreement, Jiaohang will serve as Ten-Nine’s distributor throughout China, providing local commercial and technical support while helping battery manufacturers, cathode active material producers, and automotive OEMs evaluate and deploy TENIX. The partnership combines Ten-Nine’s breakthrough cathode additive technology with Jiaohang’s established customer relationships and market expertise to support commercialization across one of the world’s most important battery markets.

As the world’s largest producer of lithium-ion batteries, China represents a critical market for next-generation battery materials. Through this collaboration, Ten-Nine and Jiaohang will support customer evaluations, pilot programs, qualification activities, and commercial deployment, enabling manufacturers to improve battery performance while leveraging existing production infrastructure.

Guillaume de Forton, Director of International Business Development at Ten-Nine Technologies, said:

“TENIX was developed with one simple goal: helping batteries age better without requiring manufacturers to reinvent how they build batteries. Through our partnership with Jiaohang, we’re making it easier for battery manufacturers to evaluate and adopt TENIX while providing the local technical and commercial support needed to accelerate commercialization.”

Jiaohang is a wholly owned subsidiary of Changshu Wealthy Science and Technology Co., Ltd., a leading supplier to the global lithium-ion battery industry. Founded in 1996, Wealthy specializes in lithium-ion battery anode binders, with its products widely used in LFP and NCM battery anodes, battery separators, and carbon nanotube (CNT) manufacturing.

Today, Wealthy holds more than 40% of the global market for lithium battery anode binders and more than 70% of the domestic Chinese market, making it one of the industry’s most established materials suppliers.

Wang Shen, General Manager, Jiaohang, said:

“We are pleased to partner with Ten-Nine to introduce TENIX to customers across China. Leveraging Wealthy’s deep relationships across the battery industry together with Jiaohang’s commercial and technical expertise, we look forward to helping manufacturers evaluate and adopt innovative materials that improve battery performance while integrating seamlessly into existing production processes.”

Through the partnership, Jiaohang will leverage Wealthy’s extensive customer network and industry relationships to introduce TENIX to battery manufacturers across China, supporting technical evaluations, qualification programs, and commercial deployment.

TENIX is a sustainably produced powder additive that blends directly into cathode active materials, improving cathode stability to enhance battery performance, extend battery life, and enable higher-performing lithium-ion batteries without disrupting existing manufacturing processes.

Under the agreement, Ten-Nine will provide product expertise, technical support, and application guidance, while Jiaohang will lead customer engagement, market development, and local commercial support throughout China. Together, the companies will accelerate adoption of advanced battery materials across automotive, energy storage, consumer electronics, defense, and other high-growth battery applications.

Ten-Nine Technologies’ TENIX is an “anti-aging” additive for batteries that stops the chemical decomposition responsible for sapping their power over time. It’s blended directly into a battery’s cathode material during manufacturing, making up just 0.5–2% of the cathode’s weight, and requires no new equipment or battery redesign to adopt.

In third-party testing, TENIX delivered over 75% more charge-discharge cycles, extending a typical EV battery’s life from 150,000 to more than 265,000 miles – and that longer life cuts the cost per kilowatt-hour by around 40%, while 10% lower resistance means faster charging and less energy wasted as heat. TENIX can also cut a battery’s heat output by around 40% over its lifetime, a benefit that’s becoming increasingly critical for AI-driven data centers.

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Jules Tipler
influenceemobility.com

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SKYNEA Makes Global Debut on The Blonds Runway at New York Fashion Week

New York, NYThree custom AR eyewear designs created exclusively for The Blonds’ 20th Anniversary show bring next-generation wearable technology to the runway

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Three custom AR eyewear designs created exclusively for The Blonds’ 20th Anniversary show bring next-generation wearable technology to the runway

RUNWAY SHOW VIDEO

SKYNEA, a new name in advanced augmented reality eyewear and connected accessories, made its global debut during New York Fashion Week on the runway of The Blonds’ 20th Anniversary Show, introducing its technology to the world through one of fashion’s most theatrical stages.

Three customized SKYNEA AR eyewear designs were created specifically for the runway, with each style developed to coordinate with the spectacular fashion looks conceived by designers David and Phillipe Blond. The result brought technology directly into the visual language of the collection, transforming the glasses into statement accessories rather than traditional wearable tech.

The anniversary runway brought together an eclectic cast of personalities, including Paris Hilton, Aquaria, Gigi Gorgeous, Dominique Jackson, Emira D’Spain, Susanne Bartsch, Brooklyn Van Zandt, Aqua and Lion Babe, celebrating two decades of The Blonds’ signature glamour, spectacle and fearless self-expression.

RUNWAY IMAGERY

For SKYNEA, the runway marked the first public introduction of a brand built around the convergence of fashion, augmented reality and connected wearable technology.

Within 50 grams, SKYNEA’s AR eyewear integrates a powerful suite of technology into a fashion-forward frame. The glasses feature Qualcomm Snapdragon processing, a MicroLED display with up to 1,500 nits of brightness, 640 x480 resolution and a 26-degree field of view, allowing digital information to be viewed directly within the wearer’s line of sight.

Among the eyewear’s most distinctive functions is real-time language translation. The wearer can select the language they need translated, then converse naturally with someone speaking that language. As the other person speaks, the translation appears in real time along the bottom of the lenses, allowing the wearer to follow the conversation without looking down at a phone or separate device.

A built-in Sony IMX681 camera captures high-resolution photography and video, while a five microphone array and two high-fidelity ultra-linear speakers support hands-free communication and audio. Wi-Fi 6 and Bluetooth 5.3 connectivity, voice control, multifunction controls and touch gestures further extend the glasses’ capabilities, with compatibility across Android, iOS and HarmonyOS platforms.

The eyewear offers up to approximately six hours of active use, combining visual technology, photography, audio and connectivity in a lightweight design intended for everyday wear.

The glasses are only the beginning of SKYNEA’s vision for wearable technology.

The company is preparing to introduce an expanding collection of connected accessories, including smart rings, brooches and bracelets designed to communicate with the AR glasses and control specific functions directly from the accessory. The approach creates an interconnected fashion ecosystem in which jewelry and eyewear work together, allowing users to interact with technology through pieces designed to be worn as part of a complete look.

Rather than separating technology from personal style, SKYNEA is developing its products around the idea that advanced wearables should function as desirable fashion accessories in their own right.

Making the brand’s first global appearance on The Blonds runway underscored that philosophy. The custom glasses were designed as part of the fashion story, coordinated with individual runway looks and presented alongside the crystal embellishment, sculptural silhouettes and high-impact glamour for which The Blonds are internationally recognized.

With plans to launch on Kickstarter soon, SKYNEA’s New York Fashion Week debut signals the beginning of a broader global rollout of its AR eyewear and connected accessory collection, with additional product launches and availability details to be announced.

Additional fashion show sponsors included Motorola razr, Christian Louboutin and Commando.

About SKYNEA

SKYNEA is a wearable technology brand developing advanced AR eyewear and connected fashion accessories that bring digital functionality into everyday life. Combining augmented reality, imaging, audio, artificial intelligence and wireless connectivity with fashion-driven design, SKYNEA is creating a new generation of wearable technology designed to be seen, worn and experienced. Future additions to the SKYNEA collection will include connected rings, brooches, bracelets and accessories engineered to interact with and control functions of SKYNEA AR eyewear.

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Tracie May-Wagner
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