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defi.com CEO Neil May Challenges Industry: “Most DeFi Projects Are Building Privacy for Anonymity, Not Privacy for People”
London, EnglandAs the DeFi sector rushes to integrate zero-knowledge proofs and privacy pools, defi.com CEO Neil May has issued a sharp rebuke to the industry: the vast majority of privacy solutions are solving the wrong problem. “Privacy without identity is just hiding,” said May. “The industry has become obsessed with making transactions invisible, but it has […]
London, England
As the DeFi sector rushes to integrate zero-knowledge proofs and privacy pools, defi.com CEO Neil May has issued a sharp rebuke to the industry: the vast majority of privacy solutions are solving the wrong problem.

“Privacy without identity is just hiding,” said May. “The industry has become obsessed with making transactions invisible, but it has completely ignored the user’s need for a portable, trustworthy identity. You can’t build a financial system where people are anonymous ghosts; you can’t lend to them, you can’t build relationships with them, and they can’t prove they’re not criminals without dumping their entire transaction history.”
May’s comments challenge a wave of privacy-focused protocols that have raised significant capital and attention. While acknowledging the technical achievements of projects like Tornado Cash successors and ZK-based L2s, May argues that privacy in a vacuum is incomplete; and often counterproductive.
“Anonymity pools are great for whistleblowers and political dissidents. But for everyday users and institutions, they create more problems than they solve,” May said. “How do you know you’re not receiving funds from a sanctioned wallet? How do you build a credit history if every transaction is erased? The industry has confused privacy with anonymity. Real privacy means you control what you reveal; not that you reveal nothing to everyone.”
A Missing Layer: Portable Identity
defi.com, which has held the category-defining domain since 2018, is taking a different approach. The company is building what it calls “identity-first finance”; a system where users have a portable, human-readable DeFi ID that sits atop privacy infrastructure, enabling selective disclosure rather than blanket secrecy.
“When you have a DeFi ID, you’re not anonymous. But you’re also not exposed,” said Sam Newman, Chief Product Officer at defi.com, who joined the company after previous roles at WalletConnect and Summer.Fi. “We use stealth addresses underneath the hood so your positions and spending are private. No one can trace them back to you. But we also use verifiable credentials and ZK proofs to selectively disclose exactly what a regulator or counterparty needs; and nothing more.”
Newman drew a sharp contrast with existing privacy solutions. “The problem with pure anonymity pools is they don’t give you portability. Your reputation, your trust score, your history of good behavior; none of that travels with you. You start from zero every time you interact with a new protocol. That’s not a financial system. That’s a casino.”
A Call to Build Privacy with Accountability
May argued that the industry’s current trajectory risks repeating the failures of earlier crypto cycles, where hype outpaced structural integrity.
“We’re seeing the same pattern we saw in 2021: projects rushing to market with ‘privacy’ as a marketing term, not an architectural discipline,” May said. “If your solution doesn’t include a way for users to prove their compliance, build reputation, and selectively disclose information, you’re not building finance. You’re building a glorified anonymizer.”
Alpha Launch in May
defi.com is now entering its next phase of development. The company is launching a private alpha in summer 2026, opening the platform to a select group of early users by application only. The alpha will introduce the first components of its identity-first financial system, with features rolled out in stages throughout the year.
“Privacy is essential. But it’s not enough,” May said. “The next generation of DeFi needs to give users dignity: the ability to be known when they want to be, private when they need to be, and trusted because they’ve earned it. That’s what we’re building.”
About defi.com
defi.com is building an identity-first financial system centered around user-owned, privacy-preserving identities. The platform aims to replace fragmented wallet-based systems with a unified, cross-chain experience. Founded by technology veterans with backgrounds spanning telecom infrastructure, enterprise software, and financial systems, defi.com is focused on making crypto usable for the next generation of users. Applications for the private alpha are now open at defi.com.
Media Contact:
[email protected]
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Brian Ferdinand Honored With the 2026 Global Apex Quantitative Visionary Award
Las Vegas, NVBrian Ferdinand has been awarded the 2026 Global Apex Quantitative Visionary Award, a distinction recognizing financial innovators whose strategies, analytical frameworks, and market intelligence are helping redefine the future of modern investing. Presented to a select group of quantitative strategists, institutional market thinkers, and financial technology leaders, the award recognizes individuals driving the evolution of […]
Las Vegas, NV
Brian Ferdinand has been awarded the 2026 Global Apex Quantitative Visionary Award, a distinction recognizing financial innovators whose strategies, analytical frameworks, and market intelligence are helping redefine the future of modern investing.

Presented to a select group of quantitative strategists, institutional market thinkers, and financial technology leaders, the award recognizes individuals driving the evolution of global finance through advanced trading systems, predictive analytics, and scalable portfolio engineering.
Ferdinand was recognized for developing adaptive investment models designed to operate across rapidly shifting market cycles while emphasizing precision, discipline, and long-term capital resilience. His work combines systematic execution, quantitative intelligence, macroeconomic modeling, and technology-driven market analysis to create structured investment frameworks capable of navigating increasingly volatile global environments.
The awarding committee cited Ferdinand’s ability to merge data science with strategic market execution, noting that his methodologies reflect the next phase of institutional investing — one increasingly powered by automation, artificial intelligence, and real-time analytical infrastructure.
“Modern markets reward adaptability more than prediction,” Ferdinand said. “The objective is to build systems capable of responding intelligently under pressure while remaining disciplined enough to survive every market cycle.”
According to organizers, recipients are evaluated through a multi-stage review process examining strategic innovation, quantitative methodology, risk-adjusted performance philosophy, technological integration, and broader influence on the future direction of financial markets.
The organization further stated that Ferdinand’s work represents the growing convergence between finance and advanced computational intelligence, where investment strategy is increasingly shaped by machine learning, predictive analytics, and scalable algorithmic infrastructure rather than traditional discretionary decision-making.
As institutional finance continues accelerating toward automation and data-centric execution, the 2026 Global Apex Quantitative Visionary Award highlights professionals contributing to the rise of a more intelligent, adaptive, and technologically driven financial ecosystem.
About Brian Ferdinand — Portfolio Manager & Trader, EverForward:
Brian Ferdinand is a Portfolio Manager and Trader at EverForward, where he is responsible for portfolio construction, active trading, and firm-wide capital deployment. He leads EverForward’s trading operations with a disciplined focus on execution quality, structured risk management, and consistent performance across varying market environments.
His work centers on identifying asymmetric opportunities, managing drawdowns, and enforcing strict risk parameters while adapting dynamically to evolving market conditions. EverForward operates with a performance-driven mindset, prioritizing clarity of strategy, capital preservation, and scalable trading frameworks.
Brian plays a central role in shaping EverForward’s trading philosophy, ensuring that decision-making remains data-driven, accountable, and aligned with long-term objectives.
He is also a newly selected member of the Forbes Business Council, a prestigious, invitation-only community of senior exe cutives and business leaders. You can review his published insights and contributions here:
About EverForward:
EverForward is a trading firm focused on portfolio construction, active trading, and execution across liquid global markets. The firm emphasizes clarity of strategy and scalable trading frameworks designed for consistent performance.
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New 2026 Florida Building Code Updates Impact Commercial Roof Compliance: John Keller Roofing Helps Longwood Businesses Prepare
Longwood, FLMay 2026 — Florida’s 2026 building code updates are now in effect, bringing important changes that impact commercial roofing systems across Central Florida. To help local businesses stay compliant and avoid unexpected costs, John Keller Roofing, a trusted commercial roofing contractor serving the Greater Longwood area for more than three decades, is offering guidance and […]
Longwood, FL
May 2026 — Florida’s 2026 building code updates are now in effect, bringing important changes that impact commercial roofing systems across Central Florida. To help local businesses stay compliant and avoid unexpected costs, John Keller Roofing, a trusted commercial roofing contractor serving the Greater Longwood area for more than three decades, is offering guidance and inspections tailored to the new requirements.
The updated codes introduce stronger wind‑resistance standards, revised fastening guidelines, and more detailed inspection documentation for commercial roofs. These changes aim to reduce storm‑related damage and improve long‑term building safety. However, many commercial property owners are unaware that their existing roofs may no longer meet the updated criteria.
“Commercial buildings in Central Florida deal with intense heat, heavy rain, and strong winds every year,” said John Keller, owner of John Keller Roofing. “These new code updates are designed to protect businesses, but they can be confusing if you’re not in the roofing industry. My goal is to make it easy for owners and managers to understand what’s required so they can stay compliant and avoid surprises.”
To support businesses throughout Longwood, Altamonte Springs, Lake Mary, and surrounding areas, John Keller Roofing is offering commercial roof evaluations focused on identifying potential compliance issues early. These assessments review roof membranes, drainage systems, flashing, fasteners, and structural components to determine whether updates or documentation changes are needed.
For many commercial properties—especially older buildings—proactive inspections can help prevent costly insurance complications, reduce the risk of storm damage, and ensure the building meets the 2026 standards before the peak weather season.
“Most people don’t realize that a roof that passed inspection years ago may not meet today’s requirements,” Keller added. “A quick check now can save thousands of dollars later, especially with hurricane season right around the corner.”
John Keller Roofing encourages commercial property managers, warehouse operators, retail centers, and office building owners to schedule a compliance review to ensure their roofs meet the 2026 Florida building code updates and are prepared for the months ahead.
For more information or to schedule a commercial roof evaluation, visit www.cflroofer.com
John Keller Roofing at 407‑332‑0345 for scheduling and service coordination.
Business address for reference: 1228 Bella Vista Circle, Longwood, FL 32779
Hours: Mon–Fri: 7:30 a.m.–5:00 p.m.; Sat: 9:00 a.m.–12:00 p.m.
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Deltologic Introduces DataDoe Amazon Seller MCP to Bring Enterprise Ecommerce Infrastructure to Smaller Teams
DOVER, DelDeltologic, a software and AI implementation company focused on ecommerce, is introducing DataDoe as a new way for ecommerce teams to build AI workflows on top of real marketplace data. For the last six years, Deltologic has built custom Amazon integrations, marketplace automation, reporting systems, internal tools and data infrastructure for ecommerce companies with complex […]
DOVER, Del
Deltologic, a software and AI implementation company focused on ecommerce, is introducing DataDoe as a new way for ecommerce teams to build AI workflows on top of real marketplace data.

For the last six years, Deltologic has built custom Amazon integrations, marketplace automation, reporting systems, internal tools and data infrastructure for ecommerce companies with complex operations. Many of these projects were built for larger teams that had the budget, time and technical resources to create custom systems from scratch.
DataDoe comes from that experience. The idea is simple: smaller ecommerce teams should not need a large engineering budget to build useful systems around their data. They should be able to connect their marketplace data once, use it safely, and build workflows with AI tools such as Gemini, ChatGPT, Cursor and Claude Code.
DataDoe is starting with Amazon because Amazon data is one of the hardest parts of ecommerce operations to organize well. Sellers and vendors work across Seller Central, Vendor Central, Amazon Ads, FBA inventory, fees, settlements, reimbursements, returns, listings, Brand Analytics and profit data. These sources are valuable, but they are usually disconnected.
That is where DataDoe’s Amazon Seller MCP comes in. It gives AI tools and development environments a structured way to work with Amazon seller data, instead of forcing teams to rely on exports, screenshots, disconnected spreadsheets or custom SP-API projects.
Teams can use DataDoe’s Amazon Seller Central MCP to support reporting, dashboards, internal tools, client summaries, profitability analysis, inventory workflows, advertising reviews and AI-assisted operations. Developers can build on top of structured Amazon data instead of starting every project by rebuilding the same data foundation.
“Smaller ecommerce teams should not need a massive engineering budget to build useful AI workflows,” said Kris Krokos, Co-Founder of Deltologic and DataDoe. “DataDoe gives them the data foundation to start.”
Security and reliability are important parts of the product because DataDoe is built by a team that has spent years working on production ecommerce systems, marketplace integrations and enterprise AI implementation. The platform is designed around permissioned access, structured data handling and a clear separation between the ecommerce data layer and the AI interface.
Deltologic sees this as part of a bigger shift in ecommerce software. In the past, smaller companies often had to choose between manual spreadsheets, generic SaaS dashboards or expensive custom development. MCP and AI are changing that model. With the right data layer, ecommerce teams can build more of their own workflows, reports, agents and internal tools without starting from zero.
DataDoe is starting with Amazon and is already testing additional marketplaces. The broader goal is to become a reliable ecommerce data layer for AI implementation across marketplaces, helping sellers, vendors, agencies and developers build AI-native operations on top of clean operational data. Teams using Claude can also explore how to connect Amazon seller data to Claude through DataDoe’s Claude integration page.
DataDoe is available for sellers, vendors, agencies, developers and ecommerce teams building AI workflows on top of marketplace data.
About DataDoe
DataDoe is built by Deltologic — a marketplace technology agency that’s spent six years shipping integrations, custom software, and AI infrastructure for brands across North America, Europe, and Asia.
Media Details
Organization: Deltologic
Website URL: https://www.datadoe.com/
Name: Jakob Wolitzki
Email Address: [email protected]
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