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defi.com CEO Neil May Challenges Industry: “Most DeFi Projects Are Building Privacy for Anonymity, Not Privacy for People”

London, EnglandAs the DeFi sector rushes to integrate zero-knowledge proofs and privacy pools, defi.com CEO Neil May has issued a sharp rebuke to the industry: the vast majority of privacy solutions are solving the wrong problem. “Privacy without identity is just hiding,” said May. “The industry has become obsessed with making transactions invisible, but it has […]

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As the DeFi sector rushes to integrate zero-knowledge proofs and privacy pools, defi.com CEO Neil May has issued a sharp rebuke to the industry: the vast majority of privacy solutions are solving the wrong problem.

Dfi defi.com CEO Neil May Challenges Industry: "Most DeFi Projects Are Building Privacy for Anonymity, Not Privacy for People"

“Privacy without identity is just hiding,” said May. “The industry has become obsessed with making transactions invisible, but it has completely ignored the user’s need for a portable, trustworthy identity. You can’t build a financial system where people are anonymous ghosts; you can’t lend to them, you can’t build relationships with them, and they can’t prove they’re not criminals without dumping their entire transaction history.”

May’s comments challenge a wave of privacy-focused protocols that have raised significant capital and attention. While acknowledging the technical achievements of projects like Tornado Cash successors and ZK-based L2s, May argues that privacy in a vacuum is incomplete; and often counterproductive.

“Anonymity pools are great for whistleblowers and political dissidents. But for everyday users and institutions, they create more problems than they solve,” May said. “How do you know you’re not receiving funds from a sanctioned wallet? How do you build a credit history if every transaction is erased? The industry has confused privacy with anonymity. Real privacy means you control what you reveal; not that you reveal nothing to everyone.”

A Missing Layer: Portable Identity

defi.com, which has held the category-defining domain since 2018, is taking a different approach. The company is building what it calls “identity-first finance”; a system where users have a portable, human-readable DeFi ID that sits atop privacy infrastructure, enabling selective disclosure rather than blanket secrecy.

“When you have a DeFi ID, you’re not anonymous. But you’re also not exposed,” said Sam Newman, Chief Product Officer at defi.com, who joined the company after previous roles at WalletConnect and Summer.Fi. “We use stealth addresses underneath the hood so your positions and spending are private. No one can trace them back to you. But we also use verifiable credentials and ZK proofs to selectively disclose exactly what a regulator or counterparty needs; and nothing more.”

Newman drew a sharp contrast with existing privacy solutions. “The problem with pure anonymity pools is they don’t give you portability. Your reputation, your trust score, your history of good behavior; none of that travels with you. You start from zero every time you interact with a new protocol. That’s not a financial system. That’s a casino.”

A Call to Build Privacy with Accountability

May argued that the industry’s current trajectory risks repeating the failures of earlier crypto cycles, where hype outpaced structural integrity.

“We’re seeing the same pattern we saw in 2021: projects rushing to market with ‘privacy’ as a marketing term, not an architectural discipline,” May said. “If your solution doesn’t include a way for users to prove their compliance, build reputation, and selectively disclose information, you’re not building finance. You’re building a glorified anonymizer.”

Alpha Launch in May

defi.com is now entering its next phase of development. The company is launching a private alpha in summer 2026, opening the platform to a select group of early users by application only. The alpha will introduce the first components of its identity-first financial system, with features rolled out in stages throughout the year.

“Privacy is essential. But it’s not enough,” May said. “The next generation of DeFi needs to give users dignity: the ability to be known when they want to be, private when they need to be, and trusted because they’ve earned it. That’s what we’re building.”

About defi.com

defi.com is building an identity-first financial system centered around user-owned, privacy-preserving identities. The platform aims to replace fragmented wallet-based systems with a unified, cross-chain experience. Founded by technology veterans with backgrounds spanning telecom infrastructure, enterprise software, and financial systems, defi.com is focused on making crypto usable for the next generation of users. Applications for the private alpha are now open at defi.com.

Media Contact:
[email protected]

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New 2026 Florida Building Code Updates Impact Commercial Roof Compliance: John Keller Roofing Helps Longwood Businesses Prepare

Longwood, FLMay 2026 — Florida’s 2026 building code updates are now in effect, bringing important changes that impact commercial roofing systems across Central Florida. To help local businesses stay compliant and avoid unexpected costs, John Keller Roofing, a trusted commercial roofing contractor serving the Greater Longwood area for more than three decades, is offering guidance and […]

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May 2026 — Florida’s 2026 building code updates are now in effect, bringing important changes that impact commercial roofing systems across Central Florida. To help local businesses stay compliant and avoid unexpected costs, John Keller Roofing, a trusted commercial roofing contractor serving the Greater Longwood area for more than three decades, is offering guidance and inspections tailored to the new requirements.

The updated codes introduce stronger wind‑resistance standards, revised fastening guidelines, and more detailed inspection documentation for commercial roofs. These changes aim to reduce storm‑related damage and improve long‑term building safety. However, many commercial property owners are unaware that their existing roofs may no longer meet the updated criteria.

“Commercial buildings in Central Florida deal with intense heat, heavy rain, and strong winds every year,” said John Keller, owner of John Keller Roofing. “These new code updates are designed to protect businesses, but they can be confusing if you’re not in the roofing industry. My goal is to make it easy for owners and managers to understand what’s required so they can stay compliant and avoid surprises.”

To support businesses throughout Longwood, Altamonte Springs, Lake Mary, and surrounding areas, John Keller Roofing is offering commercial roof evaluations focused on identifying potential compliance issues early. These assessments review roof membranes, drainage systems, flashing, fasteners, and structural components to determine whether updates or documentation changes are needed.

For many commercial properties—especially older buildings—proactive inspections can help prevent costly insurance complications, reduce the risk of storm damage, and ensure the building meets the 2026 standards before the peak weather season.

“Most people don’t realize that a roof that passed inspection years ago may not meet today’s requirements,” Keller added. “A quick check now can save thousands of dollars later, especially with hurricane season right around the corner.”

John Keller Roofing encourages commercial property managers, warehouse operators, retail centers, and office building owners to schedule a compliance review to ensure their roofs meet the 2026 Florida building code updates and are prepared for the months ahead.

For more information or to schedule a commercial roof evaluation, visit www.cflroofer.com 

John Keller Roofing at 407‑332‑0345 for scheduling and service coordination.
Business address for reference: 1228 Bella Vista Circle, Longwood, FL 32779
Hours: Mon–Fri: 7:30 a.m.–5:00 p.m.; Sat: 9:00 a.m.–12:00 p.m.

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Deltologic Introduces DataDoe Amazon Seller MCP to Bring Enterprise Ecommerce Infrastructure to Smaller Teams

DOVER, DelDeltologic, a software and AI implementation company focused on ecommerce, is introducing DataDoe as a new way for ecommerce teams to build AI workflows on top of real marketplace data. For the last six years, Deltologic has built custom Amazon integrations, marketplace automation, reporting systems, internal tools and data infrastructure for ecommerce companies with complex […]

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Deltologic, a software and AI implementation company focused on ecommerce, is introducing DataDoe as a new way for ecommerce teams to build AI workflows on top of real marketplace data.

datadoe Deltologic Introduces DataDoe Amazon Seller MCP to Bring Enterprise Ecommerce Infrastructure to Smaller Teams

For the last six years, Deltologic has built custom Amazon integrations, marketplace automation, reporting systems, internal tools and data infrastructure for ecommerce companies with complex operations. Many of these projects were built for larger teams that had the budget, time and technical resources to create custom systems from scratch.

DataDoe comes from that experience. The idea is simple: smaller ecommerce teams should not need a large engineering budget to build useful systems around their data. They should be able to connect their marketplace data once, use it safely, and build workflows with AI tools such as Gemini, ChatGPT, Cursor and Claude Code.

DataDoe is starting with Amazon because Amazon data is one of the hardest parts of ecommerce operations to organize well. Sellers and vendors work across Seller Central, Vendor Central, Amazon Ads, FBA inventory, fees, settlements, reimbursements, returns, listings, Brand Analytics and profit data. These sources are valuable, but they are usually disconnected.

That is where DataDoe’s Amazon Seller MCP comes in. It gives AI tools and development environments a structured way to work with Amazon seller data, instead of forcing teams to rely on exports, screenshots, disconnected spreadsheets or custom SP-API projects.

Teams can use DataDoe’s Amazon Seller Central MCP to support reporting, dashboards, internal tools, client summaries, profitability analysis, inventory workflows, advertising reviews and AI-assisted operations. Developers can build on top of structured Amazon data instead of starting every project by rebuilding the same data foundation.

“Smaller ecommerce teams should not need a massive engineering budget to build useful AI workflows,” said Kris Krokos, Co-Founder of Deltologic and DataDoe. “DataDoe gives them the data foundation to start.”

Security and reliability are important parts of the product because DataDoe is built by a team that has spent years working on production ecommerce systems, marketplace integrations and enterprise AI implementation. The platform is designed around permissioned access, structured data handling and a clear separation between the ecommerce data layer and the AI interface.

Deltologic sees this as part of a bigger shift in ecommerce software. In the past, smaller companies often had to choose between manual spreadsheets, generic SaaS dashboards or expensive custom development. MCP and AI are changing that model. With the right data layer, ecommerce teams can build more of their own workflows, reports, agents and internal tools without starting from zero.

DataDoe is starting with Amazon and is already testing additional marketplaces. The broader goal is to become a reliable ecommerce data layer for AI implementation across marketplaces, helping sellers, vendors, agencies and developers build AI-native operations on top of clean operational data. Teams using Claude can also explore how to connect Amazon seller data to Claude through DataDoe’s Claude integration page.

DataDoe is available for sellers, vendors, agencies, developers and ecommerce teams building AI workflows on top of marketplace data.

About DataDoe

DataDoe is built by Deltologic — a marketplace technology agency that’s spent six years shipping integrations, custom software, and AI infrastructure for brands across North America, Europe, and Asia.

Media Details

Organization: Deltologic

Website URL: https://www.datadoe.com/

Name: Jakob Wolitzki

Email Address: [email protected]

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Tips.GG Analyzes Champions League Finals: 11 Players Whose Triumphs Are Overshadowed by Defeats

LONDON, UKEvery one of the 11 footballers in history who reached four or more European Cup finals and won fewer than half — all eleven — ended their last final in defeat. This is just a fraction of the surprising findings Tips.GG discovered during their latest research. To compile the comprehensive “The Stigma of Losers,” the […]

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Every one of the 11 footballers in history who reached four or more European Cup finals and won fewer than half — all eleven — ended their last final in defeat. This is just a fraction of the surprising findings Tips.GG discovered during their latest research.

To compile the comprehensive “The Stigma of Losers,” the sports data platform analyzed every European Cup and UEFA Champions League final from 1956 to 2025. By cross-referencing records from the UEFA archive, RSSSF, and Transfermarkt, the dataset isolates the rare and painful anomaly of players who reached the pinnacle of European football, only to lose more often than they won.

hi Tips.GG Analyzes Champions League Finals: 11 Players Whose Triumphs Are Overshadowed by Defeats

1 almost perfect starting XI: The 11 players on the list form an almost perfectly balanced football squad consisting of 1 goalkeeper, 3 defenders, 5 midfielders, and 2 forwards, meaning the historical dataset accidentally engineered a complete lineup.

“You make the run from the group stage to the final four times, meaning you knock out three top-tier opponents in the playoffs each time, even if you only lift the cup once. But a player who makes this run just once, and wins, is not considered a loser, while you are — it is a paradox,” said Anton Malyutin, CEO of Tips.GG.

hi Tips.GG Analyzes Champions League Finals: 11 Players Whose Triumphs Are Overshadowed by Defeats

Beyond the individual extremes, the full analysis breaks down the specific facts and match data that forged the rest of the ledger:

  • 5 players from a single pre-Bosman squad: The structural immobility of the 1960s era meant a legendary Benfica core kept its squad together, resulting in five players accumulating multi-final negative records over an eight-season span.
  • 3 negative records sealed on penalties simultaneously: Alessandro Del Piero, Gianluca Pessotto, and Edgar Davids all registered their final losses on the exact same night during the 2003 Old Trafford penalty shootout between Juventus and Milan.
  • 4 players lost finals with multiple clubs: Patrice Evra, Edgar Davids, Didier Deschamps, and Edwin van der Sar endured the statistical anomaly of losing Champions League finals while playing for different finalist teams.

 

hlo Tips.GG Analyzes Champions League Finals: 11 Players Whose Triumphs Are Overshadowed by Defeats

To explore the full statistical breakdown, historical context, and the complete list of all 11 players, read the full “The Stigma of Losers ” report on TipsGG!

Media contact

Mykhaylo Zemlyankin

[email protected]

https://tips.gg/

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