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AiOO and TeknaLab.ai Make DOOH and In-Store Retail Media Buyable by AI Agents

CANNES, France, June 26, 2026A new integration built on the Ad Context Protocol (AdCP) lets brands and agencies brief a physical-media campaign in plain language. AI agents then discover, plan, activate, and measure it with results proven at the till.

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Picture 7 AiOO and TeknaLab.ai Make DOOH and In-Store Retail Media Buyable by AI Agents

AiOO, the real-time, AI-powered platform for DOOH and in-store retail media, today became the first platform where AI agents can buy physical media directly, across both its in-store retail media and digital out-of-home (DOOH) inventory. Through a new integration with TeknaLab.ai, built on AdCP, a brand or agency can now describe a campaign in plain language, such as reaching skincare shoppers in France with measurable sales impact, and let AI agents do the rest. Find the right physical-media opportunities on AiOO. Plan and activate them across direct and programmatic routes. Follow performance through to proven results. The integration was announced at the Cannes Lions International Festival of Creativity.

The integration gives AI agents a common language for physical media. Through AdCP, an agent turns a campaign objective into a structured plan. It finds relevant AiOO inventory and checks availability. It compares direct and programmatic activation. It coordinates creative and approvals, and brings delivery and outcome data into a single view. Commercial controls, negotiated terms, and human approvals stay in place throughout. And once a campaign is live, the same agents keep watch, surfacing pacing signals and keeping reporting current, so teams spend less time gathering information and more time acting on it.

This is why AiOO believes the answer for physical media is agentic, not simply more programmatic. Programmatic made digital advertising measurable, predictable, and repeatable. But in DOOH and in-store, all it ever automated was campaign delivery, which screen and which moment, not the buy itself. It still accounts for only around 7%* of global DOOH spend. And in physical media, delivery was never the bottleneck. The operational workflow behind a campaign is. It is manual and multi-step: discovering inventory, negotiating rates, clearing locations and availabilities, approving creative. That is the part programmatic left untouched. Built on AdCP, the AiOO and TeknaLab.ai integration automates the full workflow, not a single step. That completeness is what makes agentic the right model for a channel that has always been bought directly.

The result is a more discoverable and accountable market for physical media. For advertisers, it means new audiences reached in physical environments, easier access to high-impact DOOH and in-store inventory, far less operational lift, and clear evidence of commercial impact. For retailers and media owners, it means access to new advertising demand, budgets that until now flowed to the global online platforms, and inventory that is easier to find, simpler to transact, and worth more, because it can finally be bought and measured the way digital is.

“For years, the hardest part of physical media was never running the campaign. It was everything around it: finding the right opportunity, buying it, and proving it worked,” said Elmostapha Bel Jebbar, Chief Product Officer and Founder of AiOO. “By bringing physical media into agentic workflows with TeknaLab.ai and AdCP, a marketer can go from a campaign idea to a planned, activated, and measured campaign in the physical world as easily as they would online. Combined with AiOO’s real-time intelligence and proof at the register, that turns the largest unmeasured channel in advertising into one buyers can act on with confidence.”

“Agentic media buying unlocks traditional media potential,” said Mohamed Laaouissi, CEO and Co-Founder of TeknaLab.ai. “This integration brings the intelligence and autonomous activation layer that DOOH and retail media have always been missing: agents that understand an objective, translate it into a physical media plan, and execute it without operational friction.”

* Source: World Out of Home Organization, Global pDOOH Spend Study, 2025.

 

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About AiOO

AiOO is the real-time, AI-powered platform for DOOH and in-store retail media, built for the physical world. It turns the largest unmeasured media channel on Earth, long measured by estimate rather than result, into a true performance channel for brands and retailers.

Built on proprietary AI, AiOO closes the three gaps that have always kept physical media from performing: who is in front of the screen, which campaign is most relevant in the moment, and what commercial impact it generates. With real-time intelligence and closed-loop measurement, it ties every transaction back to an impression, quantifies each campaign’s incremental impact, and optimizes delivery toward stronger outcomes, whether the goal is brand building on DOOH or sales performance in-store.

AiOO operates from Dubai, Madrid, New York, Paris, and Rabat. Learn more at aiootech.com

About TeknaLab.ai

TeknaLab.ai is a unified AI-powered media intelligence hub designed for sales houses and agencies looking to move from insight to action without friction.

The platform combines three complementary modules: AI Visibility, to continuously track how AI systems talk about a brand; AI Benchmark, to position brands in real time against competitors across the advertising ecosystem; and AI Media Activation, to autonomously execute media buys through agents and advanced protocols.

TeknaLab.ai is building the next generation of agentic infrastructure for augmented marketing. Learn more at teknalab.ai 

 

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ORAYA Developer Announces First UAE Project on Marjan Beach

Dubai, UAE  ORAYA Developer, a newly established real estate developer in the United Arab Emirates, today announced its official entry into the market with its first residential project on Marjan Beach, Ras Al Khaimah. The company aims to introduce a new standard for lifestyle-led coastal living in the UAE, guided by a founding philosophy that a […]

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ORAYA Developer, a newly established real estate developer in the United Arab Emirates, today announced its official entry into the market with its first residential project on Marjan Beach, Ras Al Khaimah. The company aims to introduce a new standard for lifestyle-led coastal living in the UAE, guided by a founding philosophy that a home should be experienced, not merely occupied.

ORAYA’s approach to development is rooted in the belief that exceptional residences are defined by how they make residents feel and how seamlessly they integrate into daily life. The company’s design process considers every aspect of the living experience, from the structural language of the building and the selection of natural materials, to the quality of light throughout the day and the relationship between interior spaces and the surrounding landscape. The goal is to create environments where a sense of calm and belonging is immediate and natural.

This philosophy is informed by a study of global architectural traditions and the ways different cultures have interpreted the relationship between people, nature, and built space. Rather than adhering to a single architectural style, ORAYA reinterprets these influences for each site and community, aiming to create developments that feel unique and deeply connected to their locations. The result is intended to be more than a conventional residential project—each address is envisioned as a world of its own, where residents feel an immediate desire to stay.

The selection of Marjan Beach, Ras Al Khaimah, for ORAYA’s debut project reflects the developer’s confidence in the region’s growing appeal as a destination for lifestyle-focused living. According to independent market analysis, prime apartment prices on Marjan Beach reached their highest level in the current cycle through 2025, with year-on-year price growth exceeding thirty percent. The area is also set to benefit from the upcoming launch of a major integrated hospitality and entertainment destination, a USD 5.1 billion development scheduled to open in 2027, which is expected to further boost tourism and residential capital values.

“We spent considerable time understanding where the conditions were right,” said Chirag Rathi, Co-Founder and Managing Director of ORAYA. “Ras Al Khaimah is at a point in its trajectory that reminds us of Dubai a decade ago. The infrastructure investment is serious, the tourism momentum is real, and the coastal environment is genuinely world-class. For a developer whose work is about creating addresses rather than units, that combination is exactly what we were looking for.”

ORAYA’s commitment to quality is reflected in its approach to material selection and craftsmanship. The company collaborates with a carefully chosen supply chain of European craftspeople and artisans, prioritizing partners who share its high standards. The use of sintered stone surfaces, Italian-designed cabinetry, hand-selected bathroom stone, and bespoke wall coverings are not considered premium upgrades, but rather the starting point for every ORAYA project. Each material is selected for its tactile qualities and its ability to contribute to the overall living experience.

“There is a version of real estate development where design is the story you tell after the building is finished,” said Chirag Rathi, spokesperson for ORAYA. “For us, it starts much earlier and goes much deeper. We think about how a resident arrives home, the quality of light in a room at different times of day, the relationship between an interior and the landscape outside it, the materials underfoot and at your fingertips. These are not finishing touches. They are the foundations of how a place is experienced, and they are the standard every ORAYA project is held to from the very first conversation.”

The inaugural ORAYA development will be a fully furnished residential address on Marjan Beach, delivered in partnership with a globally recognized hospitality brand. While further details about the project will be released in the coming weeks, the developer has confirmed that additional projects across the UAE are already in advanced planning stages. This reflects ORAYA’s ambition to build a portfolio of landmark coastal addresses in some of the country’s most sought-after locations.

“ORAYA is about creating places that people aspire to experience and call home. Places where beauty is felt in the everyday, where every detail has a reason to exist, and where the experience of arriving — and of staying — is something that never becomes ordinary,” said Chirag Rathi, spokesperson for ORAYA.

For more information about ORAYA Developer and its upcoming projects, visit oraya.ae.

About ORAYA

ORAYA is a UAE-based real estate developer founded on the belief that exceptional residences are not defined simply by how they look, but by how they make you feel and how effortlessly they become part of your life. The developer conceives each project in its entirety — from architecture, natural materials, and landscape to the quality of light, the arrival experience, and the quieter details that make a home genuinely liveable. Drawing on a study of how different cultures and places have understood the relationship between people, nature, and built space, ORAYA reinterprets these influences through a contemporary lens that is specific to each site and each community. The intention is to create places that feel less like conventional developments and more like worlds of their own: where beauty is felt in the everyday and every detail has a reason to exist. ORAYA’s inaugural project is located on Marjan Beach, Ras Al Khaimah. Further information on the developer’s vision, leadership, and upcoming projects will be announced in the coming weeks. For more information, visit oraya.ae.

This press release has been distributed by RedPressWire.

 

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Chirag Rathi
ORAYA Developer
Email: Send Email
Phone: +971 522661955

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Jay Ruane Makes a $19 Process Guide Available for Connecticut Automated-Ticket Questions

CONNECTICUT, USA  Jay Ruane, a Connecticut defense attorney, announced a $19 online guide for drivers assessing automated camera notices before choosing a response. A Lower-Cost Review Option The guide at Mr. Speeding Ticket addresses the practical gap between a small ticket and the cost of traditional legal help. In Fairfield, the first violation is listed as […]

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Jay Ruane, a Connecticut defense attorney, announced a $19 online guide for drivers assessing automated camera notices before choosing a response.

jay ruane makes a 19 process guide available for connecticut automated ticket questions PGpUKN Jay Ruane Makes a $19 Process Guide Available for Connecticut Automated-Ticket Questions

A Lower-Cost Review Option

The guide at Mr. Speeding Ticket addresses the practical gap between a small ticket and the cost of traditional legal help. In Fairfield, the first violation is listed as a $50 fine plus a $15 processing fee, for a total of $65. The resource does not predict an outcome; it gives drivers a structured way to begin reviewing the notice and the procedure behind it. Its instructions cover the difference between a warning and a fine, questions about the notice, Freedom of Information Act records requests, certified-mail documentation, and preparation for a hearing.

Where the Supporting Record May Sit

The toolkit points drivers to police departments, municipalities, the Department of Motor Vehicles, and camera vendors when identifying records that may explain an automated notice. The records and questions relevant to each matter can differ. According to reporting by WFSB, Fairfield school-zone cameras generated more than 114,000 warnings during their first 18 days. That volume helps explain why the guide focuses on how images are reviewed, vehicle information is matched, and notices are supported.

Camera Notices and Plate Readers Are Not the Same System

Work-zone and school-zone cameras can generate mailed notices. License-plate readers can record plate information, vehicle descriptions, location, date, and time. Under Connecticut’s new law, taking effect October 1, 2026, agencies must delete plate-reader information after 21 days unless an exception applies, including an active investigation. The law also restricts use for immigration enforcement and for targeting people seeking reproductive or gender-affirming care. Governor Ned Lamont has asked municipalities to pause new installations while guidance is developed. The Governor’s request applies only to new installations. It does not remove or deactivate the systems already operating across Connecticut. More than two dozen towns have existing installations that remain active and continue scanning vehicles every day. The $19 guide is available at Mr. Speeding Ticket.

About Jay Ruane & Mr. Speeding Ticket

Jay Ruane is a Connecticut defense attorney and creator of Mr. Speeding Ticket, a $19 online toolkit that helps drivers review automated camera notices, request records, and prepare for a hearing. The resource provides general information and does not guarantee a particular outcome.

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Global Independent News
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E-BOOTS Announces Production Stage for SMART Boot Project

Edmonton, CAE-BOOTS has announced that its SMART boot project has entered the production stage, marking a significant milestone in the development of technology-integrated footwear for demanding work and outdoor environments. The announcement signals E-BOOTS’ commitment to advancing footwear solutions that meet the needs of workers and outdoor enthusiasts facing extreme conditions. This move into production represents […]

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E-BOOTS has announced that its SMART boot project has entered the production stage, marking a significant milestone in the development of technology-integrated footwear for demanding work and outdoor environments. The announcement signals E-BOOTS’ commitment to advancing footwear solutions that meet the needs of workers and outdoor enthusiasts facing extreme conditions.

20260929 223ce40e0414a057 E-BOOTS Announces Production Stage for SMART Boot Project

This move into production represents a key step forward for E-BOOTS, as the company works to create a new generation of winter and extreme-environment footwear. The SMART boot project is designed to combine traditional boot construction with advanced integrated technologies, aiming to address the evolving requirements of professionals and outdoor users who operate in challenging climates. By reaching the production stage, E-BOOTS is transitioning from research and development to the manufacturing phase, where prototypes and concepts are refined into tangible products.

Founded and led by CEO Peter Quansah Jr., E-BOOTS was established to address the observation that conventional winter footwear has seen limited evolution despite significant advances in technology. The company’s approach is to develop footwear that can actively respond to the environmental conditions encountered by workers and outdoor users, providing features and benefits beyond what traditional boots offer. This philosophy underpins the SMART boot project, which seeks to integrate intelligent systems directly into rugged footwear.

The E-BOOTS SMART boot platform is being developed with a suite of features, including active heating, electronic controls, smartphone connectivity, and location-based capabilities. These technologies are intended to give users greater control over their comfort and safety, as well as access to real-time information and connectivity in remote or hazardous environments. The broader vision for E-BOOTS is to enable footwear that not only protects but also empowers users through technology, supporting them as they work or explore in severe weather and terrain.

E-BOOTS is targeting two primary markets with its SMART boot project. The first is professionals working in demanding cold-weather environments, such as those in industrial work, construction, and skilled trades. The second market consists of outdoor users engaged in activities like hunting, fishing, hiking, camping, and backcountry exploration. These groups often face unpredictable weather and difficult terrain, making reliable and adaptive footwear essential. Alberta’s severe winter conditions provide a natural environment for E-BOOTS to evaluate and test its technology, ensuring that the SMART boots are suited to real-world challenges.

According to the company, the SMART boot project is designed to address the specific needs of individuals who require more from their footwear than basic insulation. By integrating heating elements and digital connectivity, the boots aim to offer enhanced performance and functionality. The company’s focus on both industrial and recreational users reflects the broad applicability of its technology-integrated approach.

“Moving into production is an important step for E-BOOTS. We started with the idea that winter footwear could do more than simply insulate the foot. Our goal is to explore what becomes possible when footwear, heating technology and digital connectivity are designed as one system.”

Peter Quansah Jr., CEO, E-BOOTS

The current production stage is focused on advancing the SMART boot project toward formal product testing. E-BOOTS states that it will announce when the project officially moves into its testing phase. During this next phase, product performance, safety, durability, and other technical characteristics will be evaluated through appropriate testing and certification processes. The company emphasizes that these steps are essential to ensure the SMART boots meet the rigorous demands of their intended users. E-BOOTS plans to provide further information as testing progresses and milestones are reached.

This production milestone represents the next stage in E-BOOTS’ ongoing effort to establish a new category of technology-integrated winter footwear. The company views this achievement as a foundation for future product development, with the goal of expanding its offerings and continuing to innovate in the field of smart-wear for demanding environments.

For more information about E-BOOTS and its SMART boot project, visit the E-BOOTS website or contact the company by email at [email protected].

About E-BOOTS

E-BOOTS is a smart-wear company based in Alberta, developing technology-integrated footwear for industrial professionals and outdoor enthusiasts in demanding environments. The company’s product vision combines rugged footwear with intelligent technologies designed to provide active warmth, connectivity, and location-related functionality. E-BOOTS develops products for applications across industrial work, construction, skilled trades, and extreme outdoor activities.

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