Business
Amaze Unveils Record-Breaking 2024 Results and Strategic Creator Campaign for 2025
Fresh Vine Wine Inc. Exclusive Conversation with Aaron Day, CEO of Amaze Software Available in Link Below
Fresh Vine Wine, Inc. (“Fresh Vine Wine”) (NYSE: VINE) and Amaze Software, Inc. (“Amaze”) Amaze, the leading platform for creator-powered commerce, today announced the 2025 Creator Campaign “Becoming Amazing > Being Amazing,” a bold brand awareness campaign that celebrates the journey of continuous improvement and evolution—principles that resonate deeply with creators and best encapsulate the Amaze journey leading up to and including 2024.
With 1.4 million new creators joining the platform, breakthrough revenue milestones for creators, and the launch of innovative products and partnerships from Adobe to Linktree, Amaze solidifies its position as a leader in the creator economy.
Fresh Vine Wine and Amaze previously signed a definitive agreement to merge, uniting Fresh Vine Wine’s premium wine expertise with Amaze’s leading creator-powered commerce technology. This merger marks a pivotal moment for the creator economy, setting new standards in product offerings and innovative creator-driven brand engagement opportunities.
Hats off to an AMAZE-ing year!
What an AMAZE-ing year!
2024 was filled with many very cool developments here at Amaze. We had our heads down for much of the year, building new partnerships, products, and strategies to help you turn your passion into profits.
Here are some of the big wins this year — and how a few of our Creators used these new features to increase their revenue.
Going Global With New Fulfillment Centers And Product Lines

Key 2024 Achievements – A Defining Year for Global Expansion
Amaze expanded its global fulfillment capabilities with the addition of key facilities in India and Mexico. These centers empower creators to access high-growth markets with competitive pricing and expedited shipping times. Beyond improving logistics, the localized model has significantly reduced Amaze’s environmental impact, underscoring its commitment to sustainability.
Amaze expanded the types of products that you can add to your catalog, and added dozens of new options. Now you can choose from 180+ different products, add your design, and launch it in minutes. Plus, we partnered with Pietra to make it easy for Creators to turn their ideas into real-world custom products.
Amaze recognized that not everybody wants to order a physical product, which is why we introduced 20+ new digital product categories this month (just in time for the holidays). The new digital products mean you can earn more sales, without worrying about shipping products around the world.
Innovative Product Diversification
Amaze continues to redefine creator-driven commerce by offering a diverse product portfolio:
- 180+ Physical Products: New additions include customizable options that allow creators to tailor products to their brand identity.
- 20+ Digital Product Categories: Launched in Q4, these offerings drive year-round revenue opportunities, especially during critical sales periods like the holidays.
- Custom Product Partnerships: Through a collaboration with Pietra, creators can now design and launch bespoke products—ranging from toys to plushies—seamlessly and efficiently.
Strategic Partnerships and Platform Enhancements
Amaze invested heavily in partnerships and platform integrations that elevate the creator experience:
- Adobe Express Integration: This new tool allows creators to design, customize, and launch products directly within the Amaze platform, reducing friction and increasing productivity. Feedback from attendees at Adobe MAX called this feature a game-changer.
- AI-Powered Tools: Partnerships that provided cutting-edge tools for video editing and creativity enhancement.
- Streamlined Shopping Experience: We’ve enhanced the fan shopping experience with optimized Link In Bio functionality, driving engagement and conversions.
Creator Success Stories
2024 showcased inspiring achievements from Amaze creators, highlighting the platform’s ability to turn passion into thriving businesses:
- Beach Reads & Bubbly: $250,000 in revenue from a two-week presale.
- Don Marshall: $75,000 in GMV by selling 1,871 calendars in 14 days.
- Terminal Montage: $67,000 in plushie sales in just 30 days.
We had two big wins inside of the Spring by Amaze platform this year.
The first is Store Drop, which is a powerful tool that allows you to integrate your Spring store into your existing website. Just add a little piece of code added to your website’s HTML (you don’t need a software engineering degree to do it!), and you can create a totally seamless shopping experience for your fans.
Another major development is our new integration with Adobe Express. This is a game-changer because it means you can design products right inside of Spring using the powerful Adobe Express platform, then list the product as soon as you’re happy with it. The best part is you can get started with any of the thousands of professionally-designed templates, and preview what your design will look like as a product, all without the help of a graphic designer. Talk about total confidence to create something your fans will love.
Developing inside the platform is just the start though. It takes a village to build out great e-commerce experiences. We’ve built several strong partnerships, all designed to help Creators take their businesses to the next level. From AI powered tools to enhance your creativity, to technology to train your mind and boost your output, our partners are finding new ways to make your life easier. Plus, our partnership with Pietra means you can bring any idea you have to life. If you want to build a custom product that’s not in our existing catalog, Pietra will help figure out a way to source it.
These success stories not only reflect the power of the Amaze platform but also its ability to support creators in achieving meaningful, scalable growth.
Looking Ahead to 2025
2025 will see the launch of “Becoming Amazing > Being Amazing,” a bold brand awareness campaign that celebrates the journey of continuous improvement and evolution—principles that resonate deeply with creators who value tools and solutions that help them obtain sustainable revenue.
The year also brings new opportunities with the recently announced merger with Fresh Vine Wine, further expanding Amaze’s product portfolio and creating new revenue opportunities for creators.
“At Amaze, we believe that becoming amazing is better than being amazing,” said Aaron Day, CEO Amaze. “This philosophy of continuous improvement drives every decision we make. As we enter 2025, we are excited to further our mission of empowering creators and shaping the future of creator-powered commerce.”
Fresh Vine Wine encourages all shareholders, investors, and interested parties to watch the recorded conversation, titled “Visionary Insights: Aaron Day and Mike Pruitt Discuss Becoming Amazing, the Future of Fresh Vine and Amaze.”
Access Link: amaze.co/aaron-day-and-mike-pruitt-on-becoming-amazing
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements generally can be identified by the use of words such as “anticipate,” “expect,” “plan,” “could,” “may,” “will,” “believe,” “estimate,” “forecast,” “goal,” “project,” and other words of similar meaning. These forward-looking statements address various matters, including statements regarding the timing or nature of future operating or financial performance or other events.
Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements. Among these risks and uncertainties are those set forth in Fresh Vine’s annual report on Form 10-K for the year ended December 31, 2023, and subsequently filed documents with the SEC.
In addition to such risks and uncertainties, risks and uncertainties related to forward-looking statements contained in this press release include statements relating to Fresh Vine’s business and the pursuit of Fresh Vine’s strategic options, including the proposed business combination with Amaze Software. Actual results may differ materially from those indicated by such forward-looking statements as a result of various factors, including, without limitation:
- The risk that the Business Combination may not be completed in a timely manner or at all, which may adversely affect the price of Fresh Vine’s securities.
- The failure to satisfy the conditions to the consummation of the Business Combination, including the adoption of the Business Combination Agreement by the stockholders of Fresh Vine.
- The receipt of certain governmental and regulatory approvals.
- The occurrence of any event, change, or other circumstance that could give rise to the termination or abandonment of the Business Combination Agreement.
- The potential effect of the announcement or pendency of the Business Combination on Amaze’s or Fresh Vine’s business relationships, performance, and business generally, including potential difficulties in employee retention.
- Risks that the Business Combination disrupts current plans and operations of Fresh Vine or Amaze.
- The outcome of any legal proceedings that may be instituted against Fresh Vine related to the Business Combination Agreement or the Business Combination.
- The risk that Fresh Vine will be unable to maintain the listing of Fresh Vine’s securities on NYSE American.
- The risk that the price of Fresh Vine’s securities, or the price of Pubco Common Stock following the closing, may be volatile due to a variety of factors, including changes in the competitive industries in which Fresh Vine or Amaze operates, variations in performance across competitors, changes in laws and regulations affecting Fresh Vine’s or Amaze’s business, and changes in the capital structure.
- The inability to implement business plans, forecasts, and other expectations after the completion of the Business Combination and identify and realize additional opportunities.
- The risk of changes in applicable law, rules, regulations, regulatory guidance, or social conditions in the countries in which Amaze’s customers and suppliers operate that could adversely impact Amaze’s operations.
- The risk that Fresh Vine and/or Amaze may not achieve or sustain profitability.
- The risk that Fresh Vine and/or Amaze will need to raise additional capital to execute its business plan, which may not be available on acceptable terms or at all.
- The risk that Fresh Vine and/or Amaze experience difficulties in managing its growth and expanding operations.
A further description of the risks and uncertainties relating to the business of Fresh Vine is contained in Fresh Vine’s most recent Annual Report on Form 10-K and its Quarterly Reports on Form 10-Q, as well as any amendments thereto reflected in subsequent filings with the SEC.
Fresh Vine cautions investors not to place considerable reliance on the forward-looking statements contained in this press release. You are encouraged to read Fresh Vine’s filings with the SEC, available at www.sec.gov, for a discussion of these and other risks and uncertainties. The forward-looking statements in this press release speak only as of the date of this document, and Fresh Vine undertakes no obligation to update or revise any forward-looking statements as a result of new information, future events, or changes in its expectations.
Additional Information About the Transaction and Where to Find It
This communication is being made in respect of the proposed transaction between Fresh Vine and Adifex Holdings LLC, a Delaware limited liability company (“Company”), pursuant to which the Company and its future subsidiary Amaze Software will become subsidiaries of Fresh Vine, or its successor entity.
In connection with the proposed transaction, Fresh Vine, or its successor entity, will file with the SEC a Registration Statement on Form S-4 that will include the Joint Proxy Statement of Fresh Vine and Company and a Prospectus of Fresh Vine, as well as other relevant documents regarding the proposed transaction. A definitive Joint Proxy Statement/Prospectus will also be sent to Fresh Vine stockholders and Company members.
Investors and security holders are urged to read the Registration Statement and the Joint Proxy Statement/Prospectus regarding the transaction when it becomes available and any other relevant documents filed with the SEC, as well as any amendments or supplements to those documents, because they will contain important information about the proposed transaction and Fresh Vine, the Company, and Amaze Software.
A free copy of the Joint Proxy Statement/Prospectus (when it becomes available) and other filings containing information about Fresh Vine may be obtained at the SEC’s Internet site. You will also be able to obtain these documents, free of charge, from Fresh Vine by accessing Fresh Vine’s website at www.ir.freshvinewine.com, by directing a request to Fresh Vine Stockholder Relations Manager, Mike Pruitt, at Fresh Vine via:
- Mail: PO Box 78984, Charlotte, NC 28271
- Phone: 707.578.2238
- Email: [email protected]
This communication does not constitute an offer to sell or the solicitation of an offer to buy any securities or a solicitation of any vote or approval, nor shall there be any sale of securities in any jurisdiction in which such offer, solicitation, or sale would be unlawful prior to registration or qualification under the securities laws of such jurisdiction.
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Business
CapitalMath Officially Enters the US Market with a Mission to Reshape the Future of Intelligent Investing through Strategic Thinking
The UK based intelligent wealth management platform CapitalMath announced today its official entry into the US market, marking a significant step in its global expansion strategy.
The company’s independently developed core engine, the MAT system (Meta Alpha Terminal), will introduce US investors to a new model of wealth management, more intelligent, more neutral, and more structured, built on an investment philosophy that begins with understanding the world.
“We chose this challenging path because we firmly believe that only those who are crazy enough to think they can change the world are the ones who actually do.”
The key to investing is not just identifying trends, but understanding why those trends emerge.
The original vision behind CapitalMath was inspired by Mr. Nicholas Hawthorne’s core belief: to find order in chaos and to build structure amid uncertainty.
As financial markets become increasingly complex, volatile, and driven by emotion, Mr. Hawthorne recognized that traditional wealth management methods could no longer meet the demands of a new era.
He led an interdisciplinary research team to develop a truly adaptive and intelligent system for making investment choices, the MAT system, built on structured thinking and integrating economics, mathematical modeling, artificial intelligence, and behavioral finance.
CapitalMath firmly believes that technology is not meant to replace people, but to make investing more logical, more consistent, and more resilient.
The MAT system was not designed to simply outperform the market in a single phase. Its purpose is to help clients achieve sustainable wealth growth across cycles.
By using data-driven insights and evolving models, the system identifies subtle signals of certainty within the market, precisely aligns with each user’s risk tolerance and goals, and pursues enhanced returns while maintaining stability.
In past live trials, the system achieved an annualized return of over 50% even under volatile conditions, significantly outperforming most traditional investment approaches.
What CapitalMath offers is not just an answer to the question of what to buy, but a solution to a deeper challenge: how to build a long-term, effective investment methodology. It enables every user to own a personalized operating system for managing wealth.
He consistently emphasizes,
“True investment wisdom is not built on prediction, but on a deep understanding of how the world works.”
Unlike traditional financial institutions, CapitalMath does not rely on basic asset allocation templates, outdated risk rating models, or portfolio changes driven by crowd sentiment. What we focus on is not short-term return curves, but the deeper forces that truly drive market change such as technological progress, macro trends, and patterns in human behavior.
MAT System: Build Your Investment Operating System with Technology
As the technical embodiment of this philosophy, the MAT system is not just a strategy execution tool. It is a smart investment engine that integrates data intelligence, behavioral recognition, and system optimization.
Compared to traditional financial services, the MAT system offers the following 9 key advantages:
1. Neutral stance, no conflict of interest: No commissions, no product sales. Always aligned with the user. Recommendations are more objective, and decisions feel more secure.
2. Driven by data, not emotions: Every strategy is based on real data and algorithmic models, avoiding personal bias and improving decision quality.
3. Around the clock monitoring, no missed opportunities: The system runs intelligently 24 hours a day, monitoring market fluctuations in real time, without needing to wait for an advisor to come online.
4. Customized strategies to match personal needs: Automatically identifies user goals and risk preferences, delivering personalized asset allocation plans tailored to each individual.
5. Global perspective, borderless allocation: Covers global markets and supports cross-border asset strategy generation, making it easy to access international investment opportunities.
6. Comprehensive risk alerts to spot hidden exposure early: Some risks do not explode suddenly but build up slowly over time. Real breakdowns often come from structural imbalances that once felt safe.
7. Simple execution with one tap: Smart recommendations combined with one-click execution make investing smooth and intuitive, like having a co-pilot by your side.
8. Clear records for structured wealth transfer: Every decision is automatically documented with its underlying logic, forming a transferable body of investment knowledge.
9. Traceable logic and evolving understanding: Every suggestion can be reviewed and analyzed, helping you continuously strengthen your investment judgment and thinking system.
“Traditional finance relies on experience, connections, and subjective judgment. The MAT system relies on logic, data, and continuously evolving intelligence.”
Stay in rhythm and navigate through the waves
Mr. Nicholas Hawthorne once said, “You cannot control the height of the waves, but you can control the rhythm of your paddling.”
When market emotions swing to extremes, the MAT system helps users maintain a steady investment rhythm and avoid being swept up by short-term noise. Real control does not mean stopping the waves, but finding your pace even as they rise.
In this era full of uncertainty, we welcome clients who are willing to think deeply, build for the long term, and face complexity head-on. Together, we aim to establish a stable, rational, and sustainable investment structure through structured thinking.
“Great investing begins with understanding the world, and it is through that understanding that success is ultimately achieved.”
Contact Person: Nicholas Hawthorne
Email: [email protected]
Address: US Bank Tower, 633 West Fifth Street, Los Angeles CA 90071
Business
$895M Development Project to Break Ground in Chicago’s South Side
Woodlawn Central, a visionary $895 million mixed-use development at 63rd and Dorchester, is moving forward with a newly announced joint venture for Phase One. Phillip Beckham III and Juan Saldana of P3 Markets have joined the project as development partners, while Bowa Construction, led by Nosa Ehimwenman, has been named construction manager and community partner.

Phase One of Woodlawn Central will include:
- A state-of-the-art hotel
- The restoration and repurposing of the historic Metra Head House
- 140 units of mixed-income premier residential housing
This joint venture represents a pivotal milestone in bringing the vision for Woodlawn Central to life—a community-first development designed to foster economic opportunity, protect cultural heritage, and promote sustainable growth in the Woodlawn neighborhood.
A Commitment to Community-Led Development
- Byron Brazier, Lead Developer of Woodlawn Central, emphasized the importance of aligning with partners who share the project’s mission:
“After extensive meetings and proposals, it was clear that P3 Markets and Bowa Construction embody the values of shared vision and respect for community development,” said Brazier. “Phil, Juan, and Nosa bring the expertise, commitment, and collaborative spirit necessary to make this transformative vision a reality.”
Self-Development Model Prioritizing Equity
Unlike traditional developments, Woodlawn Central is being self-developed by ACOG Ventures, the LLC entity of the Apostolic Church of God (ACOG), to ensure that the community remains at the heart of the project.
Dr. Byron T. Brazier, Senior Pastor of ACOG, reinforced this commitment:
“After many disappointing conversations with traditional investors and developers, we are more determined than ever to ensure that this project serves the long-term stability of both the church and the community,” said Dr. Brazier. “We refuse to support displacement in any form and remain steadfast in our mission to empower the residents of Woodlawn.”
Since its announcement in 2021, Woodlawn Central has stood as a model for equitable development in the Black community—proving that large-scale urban projects can be community-led while prioritizing transparency, collaboration, and cultural preservation.

About the Partners
- Byron Brazier – Lead Developer of Woodlawn Central, ensuring that the project aligns with long-term community interests.
- P3 Markets – A mission-driven development firm, co-founded by Phillip Beckham III and Juan Saldana, specializing in projects that promote equitable economic growth.
- Bowa Construction – A premier general contractor and construction manager based in Chicago. Known for achieving industry “firsts” on major projects like The Row, a 43-story high-rise in Fulton Market, Bowa continues to set new standards for excellence and innovation in construction.
What’s Next for Woodlawn Central?
Phase One of Woodlawn Central is set to break ground later this year, laying the foundation for a thriving hub of mixed-use living, commerce, and community engagement at 63rd and Dorchester.
For more information, visit woodlawncentral.com or [email protected]
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Business
Oregon State University strengthens ties with South Korea’s ‘future innovation leaders’
OSU President Jayathi Murthy and OSU Foundation CEO Shawn Scoville engage with alumni and future students in Seoul
As a global leader in advanced technology and engineering, South Korea is shaping the future of innovation. This week, Oregon State University (OSU) President Professor Jayathi Y. Murthy and OSU Foundation President & CEO Shawn L. Scoville met with OSU alumni, newly admitted students, and industry leaders in Seoul to celebrate OSU’s global connections and reaffirm the university’s commitment to cutting-edge research, student success, and career pathways in high-demand fields.
With more than 80 students from South Korea currently enrolled at OSU, the university continues to be a destination of choice for Korean students seeking world-class education and access to top global industries. OSU offers strong academic and research programs in AI, robotics, computer science, oceanography, and sustainability, areas that align with South Korea’s strengths in technology, engineering, and global problem-solving.
“South Korea has long been at the forefront of technology and scientific advancements, and Oregon State University shares that same drive for innovation,” said Murthy. “Our university fosters a research-intensive, globally connected environment where students engage with cutting-edge discoveries and collaborate with industry leaders. I’m excited to strengthen our connections with Korea’s best and brightest minds and future innovation leaders.”
A global research powerhouse with strong industry connections
OSU is ranked among the top 1.4% of degree-granting institutions worldwide and has a student body of nearly 38,000 students from more than 100 countries. It is home to the largest Computer Science program in the United States and has a strong research enterprise, with US$422 million in annual research expenditures and a goal to double that by 2030.
The university has deep industry ties, serving as a preferred hiring partner for global companies, including Intel, Google, NVIDIA, Amazon, Apple, Boeing, Nike and Tesla. These partnerships provide OSU students with access to outstanding career opportunities in high-impact fields.
OSU Foundation’s commitment to global education and alumni engagement
Accompanying President Murthy, Shawn L. Scoville, President and CEO of the OSU Foundation, highlighted the Foundation’s role in expanding OSU’s impact through global alumni engagement and philanthropy.
“The OSU Foundation is dedicated to engaging our dynamic international network of alumni and supporters to help strengthen OSU’s ability to address global challenges,” said Scoville. “Through our US$1.75 billion ‘Believe It’ fundraising and engagement campaign, we are investing in OSU’s students, faculty and groundbreaking infrastructure that positions OSU as a global leader in AI, sustainability, and engineering.”
One such transformative project is the Jen-Hsun Huang and Lori Mills Huang Collaborative Innovation Complex, made possible by more than US$100 million in philanthropic investments, including a US$50 million gift from OSU alumni couple Jen-Hsun Huang, NVIDIA Founder and CEO, and Lori Mills Huang. Set to open in 2026, the facility will house one of the most powerful supercomputers in the United States, advancing research in AI, sustainability, climate science, and oceanography, and beyond.
The event in Seoul was attended by several alumni and future students. “We are grateful to our volunteer leaders in South Korea for their generous welcome. As OSU continues to expand its global footprint, engagements like this reaffirm the university’s deep connections with its alumni, who play a vital role in OSU’s global impact,” said Scoville.
To learn more about OSU’s global research and education opportunities, visit: https://oregonstate.edu
To learn more about OSU Foundation visit: https://www.fororegonstate.org
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