New platform provides direct access to more than 500 publishers across linear TV, CTV and online video, with integrated optimization and measurement

New York, USA

Chief Media, an independent performance media and data science agency, today announced the launch of CMX Direct, a new platform that gives brands and digital agencies direct access to cross-media campaign activation, optimization and measurement across linear television, connected television (CTV) and online video (OLV).

CMX Direct brings technology and capabilities traditionally delivered through an agency-managed model directly to advertisers that want greater control over media execution. Through the platform, advertisers can access inventory from more than 500 publishers while using Chief Media’s technology to manage, optimize and measure performance across screens.

CMX Direct is the direct component of CMX, Chief Media’s legacy reporting and analytics platform. CMX brings Chief’s data, media planning, rate structure, campaign execution, optimization and measurement capabilities together under a single platform brand, reflecting the company’s growing focus on cross-media performance.

“Advertisers have grown accustomed to having direct control over their CTV and social campaigns, and we believe Linear TV should be just as accessible,” said Scott Paternoster, CEO of Chief Media. “CMX Direct brings Linear, CTV and OLV together in one unified platform, giving brands and digital agencies the ability to directly activate, manage and optimize campaigns across screens. At the same time, they continue to have direct access to Chief Media’s team, marketplace expertise and strategic support whenever they need it.”

Chief Media’s proprietary device-matching technology connects campaign exposure and deterministic performance across screens, helping advertisers understand how media reaches audiences and contributes to results. CMX Direct combines that measurement capability with direct inventory access, campaign optimization and performance reporting through an efficient, performance-based rate structure.

For agencies, CMX Direct extends cross-media capabilities while maintaining control of the client relationship and campaign strategy.

“Our clients expect us to move quickly across channels while giving them a much clearer view into performance,” said Shattuck Groome, Chief Media Officer for MileMarker. “CMX Direct is a great option to access premium inventory and the ability to manage and measure campaigns across screens without introducing another disconnected workflow.”

For brands, CMX Direct provides an alternative to choosing between a fully managed agency relationship and building an in-house media buying and measurement operation.

CMX Direct supports all types of campaigns, from brand awareness to customer acquisition objectives, across premium linear and streaming environments. Advertisers can use the platform to manage campaigns directly while accessing Chief Media’s cross-media infrastructure and performance capabilities.

About Chief Media

Since 2001, Chief Media has provided direct-response and performance-media services supported by technology designed to help clients engage customers and measure campaign performance.

Chief Media combines media planning, buying, attribution, data science and campaign optimization capabilities across multiple channels. Its CMX platform supports integrated media planning, campaign execution, measurement and optimization across connected devices, digital environments and retail interactions.

With over 25 years of agency experience, Chief Media works with clients across direct-response, performance marketing, ecommerce, cost-effective brand building and retail opportunities.

Media Contact Details
Rich Cherecwich
WIT Strategy
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Website: www.witstrategy.com

Pianist and music educator presents an adapted piano-and-orchestra interpretation at the Tangshan closing concert

TANGSHAN, China

Perfect 8th Conservatory of Music announced that pianist and music educator Hua (Melody) Chen performed at the closing benefit concert of the 2026 Strongest Voice Concerto Art Festival in Tangshan, presenting an adapted interpretation of “Confession in the EveningBreeze & Farewell letter” for piano and orchestra.

The concert was supported by the Tangshan Musicians Association, the Symphony Orchestra of Tangshan Song and Dance Theatre, Poly Theatre and other participating organizations. The event brought together musicians and cultural organizations to support public music appreciation, cultural exchange and community engagement.

Chen, who has been recognized by the Steinway Teacher Hall of Fame, works across piano performance and music education. Her teaching and performance approach focuses on technical discipline as well as musical structure, interpretation and individual expression.

Hua (Melody) Chen Presents Adapted Piano-and-Orchestra Arrangement

At the Tangshan concert, Chen presented an adapted arrangement of the existing work “Confession in the EveningBreeze & Farewell letter” for piano and orchestra.

The arrangement retained the identity of the original melody while using piano voicing, orchestral texture, dynamics and pacing to explore different aspects of the composition.

The performance developed from a piano-led opening into a fuller orchestral arrangement. The adaptation demonstrated how changes in phrasing, texture and instrumentation can shape the interpretation of familiar musical material.

Chen’s approach to the performance also reflected her work as a music educator. Her practice emphasizes understanding how musical structure, phrasing and interpretation contribute to the way a composition is performed and understood.

Performance and Music Education

The benefit concert extended that educational focus to a broader public audience by presenting professional music in a community setting. Chen views benefit performances as an opportunity to connect concert performance with public access to music and music education.

The Strongest Voice initiative has organized activities in multiple locations, including New York, Shanghai and Boston. In 2026, the initiative continued with activities in Beijing and Tangshan, maintaining its focus on performance, music education and cultural exchange.

About Hua (Melody) Chen

Hua (Melody) Chen is a pianist and music educator recognized by the Steinway Teacher Hall of Fame. Her work combines piano performance with music education, with an emphasis on technical development, musical structure, interpretation and individual expression.

Where Stars Give. Fans Bid. Charities Win.

New York, USA

Clio’s Legacy Foundation is introducing a new model for celebrity philanthropy, creating a year-round platform where artists, athletes, entertainers, and public figures can transform meaningful experiences and personal memorabilia into lasting support for the charities they care about most.

Rather than relying solely on traditional fundraising galas or one-time charitable appearances, Clio’s Legacy Foundation enables celebrities to donate signed collectibles, private experiences, masterclasses, behind-the-scenes access, or treasured keepsakes to be auctioned for charity. Seventy percent of the proceeds from every auction benefits the celebrity’s charity of choice, creating a sustainable fundraising model that brings together celebrities, fans, and nonprofit organizations in a meaningful new way.

Among the nonprofit organizations participating in and benefiting from Clio’s Legacy Foundation’s charitable initiatives are the Tunnel to Towers Foundation, the USTA Foundation, DARE—Dachshund Adoption, Rescue and Education, the Humane Society of Greater Miami, and the United States Australian Shepherd Foundation. These organizations represent just a few of the important causes the Foundation is committed to supporting through its growing philanthropic platform.

Inspired by the unconditional love of a dog named Clio, the Foundation was built on a simple belief: generosity should be authentic, personal, and accessible. Instead of asking celebrities for more of their time, Clio’s Legacy Foundation helps them transform what they already do—and the meaningful items and experiences they can share—into opportunities that create a lasting impact.

“Celebrity influence is one of the most powerful resources in the world, but its greatest value isn’t measured by fame—it’s measured by the lives it can change,” said Katalin Prauda, former professional tennis player and Founder and Chairwoman of Clio’s Legacy Foundation. “Our mission is to make giving back effortless for public figures while creating unforgettable opportunities for fans to support the causes they believe in.”

A Platform That Works All Year

Clio’s Legacy Foundation was designed to fit naturally into the schedules of today’s busiest public figures.

Whether it’s a signed guitar following a concert, a movie prop from a memorable film, a private tennis lesson, backstage access, lunch with a favorite actor, or a one-on-one masterclass, every experience becomes an opportunity to support a charitable cause.

Unlike traditional fundraising campaigns that happen once or twice a year, the Foundation’s platform allows celebrities to participate whenever it fits their schedule, creating recurring opportunities for nonprofits to raise funds throughout the year.

The result is a simple but powerful model that requires very little additional time from participating celebrities while creating lasting value for charitable organizations.

A Deeper Connection Between Stars and Fans

Every auction offers more than an exclusive item or experience—it creates a meaningful connection.

Fans gain access to opportunities that cannot be purchased anywhere else while knowing their winning bid directly supports a charity chosen by the celebrity they admire.

The platform also allows public figures to share a more personal side of themselves by highlighting the organizations and causes that have shaped their lives and inspired their philanthropy.

Every experience tells a story. Every auction supports a purpose. Every winning bid becomes an act of generosity.

With 70 percent of every auction benefiting charity, Clio’s Legacy Foundation transforms celebrity influence into year-round charitable impact.

A New Vision for Philanthropy

Juan Acosta, Member of the Board of Directors of Clio’s Legacy Foundation, believes the Foundation is creating a new standard for charitable giving.

“Most charitable initiatives ask celebrities for another appearance, another speech, or another donation,” said Acosta. “Clio’s Legacy asks something different. It invites them to share something meaningful they already have—a signed keepsake, an unforgettable experience, or a personal memory that fans genuinely value.”

“That authenticity is what makes the platform so powerful. It requires very little additional time, strengthens the relationship between celebrities and their supporters, and generates sustainable funding for charities throughout the year.”

Signature Events

The Foundation’s next major event will take place on November 14 with Stars, Paws & Fans, a fundraising reception and silent auction celebrating compassion, philanthropy, and the bond between people and animals.

The evening will bring together celebrities, athletes, business leaders, philanthropists, animal advocates, and supporters to bid on exclusive celebrity memorabilia and once-in-a-lifetime experiences while raising meaningful support for charitable organizations.

Each March, Clio’s Legacy Foundation will also host its flagship star-studded red carpet gala and celebrity auction in Miami, bringing together influential public figures, nonprofit leaders, corporate partners, and philanthropists for an evening dedicated to celebrating generosity and creating lasting impact.

Looking ahead, Prauda envisions Clio’s Legacy becoming the premier destination for celebrity-driven philanthropy.

“We’re building what I believe can become the Amazon of celebrity philanthropy—a trusted marketplace where stars can effortlessly give back, fans can bid on extraordinary experiences, and charities receive sustainable funding throughout the year,” said Prauda. “When people think about using the power of celebrity to make a difference, I want them to think of Clio’s Legacy. That’s the future we’re creating: Where Stars Give. Fans Bid. Charities Win.”

As Clio’s Legacy Foundation continues to expand, it is building a year-round ecosystem where celebrities, fans, nonprofit organizations, and corporate partners come together to create lasting charitable impact through authentic experiences and meaningful connections.

About Clio’s Legacy Foundation

Clio’s Legacy Foundation is a nonprofit organization dedicated to transforming celebrity influence into meaningful charitable impact. Inspired by the unconditional love of a dog named Clio, the Foundation connects artists, athletes, entertainers, and public figures with fans through exclusive memorabilia, one-of-a-kind experiences, and personal interactions that generate year-round support for charitable organizations. Through its innovative platform, signature fundraising events, and annual Miami gala, Clio’s Legacy Foundation is redefining philanthropy by creating a future Where Stars Give. Fans Bid. Charities Win.

Media Contact Details
Liana Zavo
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