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Francoobla Music Unveils AI vs. HI Musical Challenge and MAJESTATIS SEVEN Framework
AZZATE, ItalyItalian musician Franco Oblatore invites music industry leaders and AI developers to explore human-directed music creation, a proposed similarity assessment framework, and an upcoming international music project.
Italian musician Franco Oblatore invites music industry leaders and AI developers to explore human-directed music creation, a proposed similarity assessment framework, and an upcoming international music project.
AZZATE, Italy
Francoobla Music, the independent musical project founded by Italian musician and composer Franco Oblatore, has announced a two-part international initiative focused on the relationship between human creativity, artificial intelligence, and intellectual property.

The initiative introduces the International Friendly Musical Challenge Between AI and HI (Human Intelligence) and MAJESTATIS SEVEN, a proposed framework for identifying defined similarities in musical compositions and written lyrics.
Alongside these initiatives, Francoobla Music is preparing an international music project featuring Lady Jane, a virtual singer persona associated with a catalog of approximately 200 tracks developed through human-directed and AI-assisted creative processes, according to the project’s founder.
Oblatore, who describes his musical experience as spanning 60 years, is inviting music professionals, broadcasting organizations, technology developers, and industry representatives to examine the projects and explore opportunities for international collaboration.
Part I: International Friendly Musical Challenge Between AI and HI
The International Friendly Musical Challenge Between AI and HI is a proposed creative competition designed to explore the relationship between human artistic direction and generative artificial intelligence.
The initiative aims to demonstrate how musicians can use AI-assisted production tools while maintaining creative control over musical arrangements, instrumentation, rhythm, composition, and vocal interpretation.
According to Oblatore, his approach involves detailed musical instructions developed through his experience as a musician and composer.
These instructions cover musical elements such as tempo, instrumental arrangements, melodic direction, rhythmic structures, solos, and vocal performances.
The process incorporates references to instruments including the Hammond C3 organ, Steinway piano, Gibson guitars, and Fender Stratocaster guitars, alongside the development of vocal performances for the project’s virtual artist, Lady Jane.
Rather than positioning artificial intelligence as a replacement for musicians, Francoobla Music presents the challenge as an opportunity to examine how human musical knowledge can guide the use of generative technology.
“I am an ordinary person with 60 years of concrete experience, registered patents, and a human-directed AI catalog built since 2023. I invite the industry to look closely at what we have developed to assess the significant improvements from 2023 to 2026,” Oblatore states.
Francoobla Music is inviting U.S. financial media, broadcasting networks, record labels, AI developers, and other interested organizations to evaluate the initiative.
The project may also pursue opportunities in Asian markets, including China, India, South Korea, and Japan.
“We are offering a clear window for review and discussion,” says Oblatore. “Should new international avenues align better with our long-term goals, Francoobla Music could consider directing its strategic initiatives toward Asian markets.”
Details concerning participation requirements, evaluation criteria, and the timing of the proposed musical challenge have not yet been announced.
Part II: MAJESTATIS SEVEN — A Proposed Framework for Assessing Creative Similarities
The second component of the initiative is MAJESTATIS SEVEN, a proposed methodology developed by Francoobla Music to identify defined sequences of matching elements in music and written content.
The framework introduces two criteria intended to provide structured reference points for examining similarities between creative works.

Under the proposed methodology, musical or written sequences meeting these criteria would be identified for further examination.
Francoobla Music presents the framework as a potential contribution to discussions involving originality, authorship, copyright protection, and the use of generative AI in creative industries.
The proposed criteria are intended to provide a defined basis for similarity assessment, particularly in situations where musicians, publishers, and technology developers are examining content produced through traditional or AI-assisted methods.
MAJESTATIS SEVEN is a proposed assessment methodology, not an established legal standard for determining plagiarism or copyright infringement. Any legal determination would remain subject to applicable copyright laws and the circumstances of the individual work.
Francoobla Music welcomes discussion with music industry representatives, intellectual property professionals, and AI developers interested in evaluating the proposed approach.
Lady Jane and the Upcoming International Musical Kolossal
As part of its broader international initiative, Francoobla Music is preparing the International Musical Kolossal, a music project intended to showcase compositions developed through human artistic direction and AI-assisted production.
Central to the project is Lady Jane, a virtual singer persona featured in the Francoobla Music catalog.
According to Oblatore, the catalog includes approximately 200 original tracks spanning multiple musical genres.
The planned initial presentation will feature 24 selected tracks, including four Italian pop compositions, intended to demonstrate the project’s musical range and creative approach.
Francoobla Music identifies the United States, the European Union, China, and Japan among the markets being considered for the project’s international introduction.
The planned release will focus on the relationship between human creative direction and emerging music production technologies, highlighting the role of musical experience in guiding AI-assisted compositions.
Further announcements regarding the project’s release schedule, distribution arrangements, and international presentation are expected as preparations progress.
Registration and Project Information
Francoobla Music has provided the following registration and project references associated with MAJESTATIS SEVEN and the International Friendly Musical Challenge Between AI and HI.

These references are provided by Francoobla Music for informational purposes and remain subject to independent verification.
The existence of a registration reference or case number does not independently establish that a proposed methodology has been adopted as a legally binding international copyright standard.
International Engagement and Next Steps
Through the combined initiatives, Francoobla Music aims to encourage dialogue among musicians, composers, recording industry professionals, media organizations, technology developers, and intellectual property specialists.
The International Friendly Musical Challenge Between AI and HI is intended to highlight the role of human creative direction in AI-assisted music production, while MAJESTATIS SEVEN proposes a structured approach for examining selected similarities in music and written content.
The forthcoming International Musical Kolossal will provide a creative component to these discussions through Lady Jane and the project’s selected musical works.
Francoobla Music is inviting interested industry participants to review the initiatives and contact the project directly to discuss potential collaboration, technical evaluation, or international presentation opportunities.
About Francoobla Music
Francoobla Music is an independent musical project founded by Franco Oblatore, an Italian musician, composer, and former industrialist based in Azzate, Italy.
Drawing on Oblatore’s six decades of musical experience, the project explores the relationship between human artistic direction and emerging technologies, including generative artificial intelligence.
Its initiatives include original musical compositions, the virtual artist persona Lady Jane, the International Friendly Musical Challenge Between AI and HI, and the proposed MAJESTATIS SEVEN framework.
Through these projects, Francoobla Music seeks to encourage international discussion about creativity, musical authorship, and intellectual property in the evolving music and technology industries.
Media and Strategic Contact
Contact Person: Franco Oblatore
Title: Executive Proprietor & Creator, Francoobla Music
Location: Azzate (VA), Italy
Phone: +39 393 961 9606
Email: [email protected]
Website: https://www.francooblamusic.com
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Crypto Was Built Ahead of the AI Era, Says Bull Market Blueprint Founder Ahead of London Summit
Dubai, UAELuke Davis will make the case to his self-managed investing community that AI agents, stablecoins and decentralized finance are already working in tandem
Luke Davis will make the case to his self-managed investing community that AI agents, stablecoins and decentralized finance are already working in tandem
Dubai, UAE
AI agents are starting to search, compare and buy on people’s behalf, and they will need a way to pay for what they buy.

Luke Davis, Founder and Chief Market Strategist of Bull Market Blueprint (BMB), believes crypto already has much of what they need. He will present this view at BMB’s members-only summit in London. Around 30 members are expected to attend, all self-managed investors with investable portfolios of at least $100,000.
Davis will open the day with a keynote on where crypto and artificial intelligence meet. He will cover agentic commerce, where AI agents make purchases for users, and how it fits with stablecoin networks and decentralized finance (DeFi).
“Crypto was building the financial infrastructure for an AI-driven economy long before that economy began to take shape,” said Davis. “Now, as AI agents begin transacting autonomously, existing blockchain networks and stablecoins could become the financial rails powering an entirely new era of digital commerce.”
The keynote builds on the picture Davis painted at BMB’s previous summit in Barcelona over the summer, where he set out what he thinks the world will look like in five to 10 years with AI. In London, he will focus on the ways the two technologies intersect.
Revisiting the Intelligent New World
Davis will also present an updated version of his Intelligent New World thesis, looking at what has changed over the past quarter, what has been validated and what still needs to be.
The day will include a session on portfolio construction and risk management. Members will continue with community activities around London on Sunday, November 22.
Journalists interested in attending the summit or arranging an interview with Davis can contact the media representative below.
About Bull Market Blueprint
Bull Market Blueprint is an investing education membership founded by Luke Davis in 2023. The company operates from Dubai with a team of nine and serves around 350 active members across the US, Europe, Australia and Canada. Membership requires a minimum investable portfolio of $100,000. Members receive live weekly market education, published research, risk management tools and direct access to Davis and the research team, including full visibility of the positions and reasoning behind his own portfolio. Bull Market Blueprint does not manage client money, take custody of assets, or provide financial advice. Learn more at https://www.bullmarketblueprint.com/
Media Contact Details
Nishy Siva
Genius PR
Email: Send Email
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Uphold Launches Automated, Data-Driven Trading Strategies for Everyday Crypto Investors
San Francisco, USA, October 22, 2026Two automated strategies bring rules-based approaches long used in professional equity markets to non-expert investors. Investment decisions driven by data, not sentiment, ensuring customers don’t miss the trades that matter. Independently backtested over five years, the flagship Momentum Strategy delivered 32.9% average annual historical returns a year*, while softening the market’s worst decline by around […]
San Francisco, USA, October 22, 2026
- Two automated strategies bring rules-based approaches long used in professional equity markets to non-expert investors.
- Investment decisions driven by data, not sentiment, ensuring customers don’t miss the trades that matter.
- Independently backtested over five years, the flagship Momentum Strategy delivered 32.9% average annual historical returns a year*, while softening the market’s worst decline by around 40%.
- Completely secure set-up, with funds remaining inside user accounts and no lock-in periods.
Uphold, the infrastructure provider for on-chain finance, today launches investing on autopilot with two automated, always-on, data-driven strategies that run entirely inside a user’s Uphold account. At launch, customers can choose between two strategies: the Momentum Strategy and the Big10 Strategy.
The Momentum Strategy invests across the ten largest crypto assets by market capitalization, excluding stablecoins. It scores each eligible asset on momentum measures and holds only those showing the strongest and most consistent momentum. When an asset’s momentum fades, the strategy moves that part of the portfolio into cash. This ensures that customers hold assets moving towards a higher fair value and avoid those heading lower.
The Big10 Strategy gives customers full, always-invested exposure to the market’s current leaders. It holds the ten largest digital assets by market capitalization, excluding stablecoins, weighted by their market capitalization, and rebalances as the market changes.
“Most of the gains in crypto come from a handful of trades each year,” said Simon McLoughlin, CEO of Uphold. “The Momentum Strategy is built to be there for those moments, without you having to decide which asset to buy or sell next. Decisions are driven by data rather than sentiment, using momentum investing, one of the longest-established approaches in finance.”
Uphold refined the Momentum Strategy against five years of real market data, including the 2022 crash, with input from its trading team. Independently backtested from 2021 to 2025, the Momentum Strategy returns averaged 32.9%* a year. During market sell-offs, it moved holdings into cash, softening the market’s worst decline by around 40%.
“We’re bringing approaches long used in traditional finance to everyday crypto investors,” said Nancy Beaton, President Consumer. “These strategies answer the two questions that matter most: what to buy and when to trade. They run automatically, so people don’t have to watch the market or time it themselves.”
Importantly, everything runs inside Uphold: there are no third-party bots and no API keys, so nothing else ever gets access to the account. This ensures users can automate their trading without exposing themselves to additional unwanted security risks from third-party operators.
Getting started is simple: choose the amount, choose the strategy, turn it on. Strategies are funded in U.S. dollars, with no lock-ups and no withdrawal penalties. Customers can top up or withdraw to USD at any time, and their money never leaves their Uphold account.
Autopilot strategies will also be available to Uphold’s Enterprise customers, who access the capabilities of the Uphold platform via APIs, enabling them to launch digital asset services in months rather than years.
Past performance is not indicative of future results and is not a projection of future returns.
Autopilot is a rules-based algorithmic trading feature that executes weekly Uphold-prescribed, pre-validated trading strategies on supported crypto-assets. It is not personalized investment advice. Users cannot alter, affect or influence any aspect of the strategies deployed. If you are dissatisfied with a strategy you must opt out of Autopilot. Participation is entirely voluntary, and you may stop participating at any time. Only USD may be contributed or withdrawn to Autopilot and all trades are a taxable event. Autopilot does not ensure a profit. Past and backtested performance do not guarantee future results. Historic market trends are not reliable indicators of actual future market behavior or future performance of any particular investment which may differ materially, and should not be relied upon as such. Crypto-assets are volatile and can fluctuate significantly in response to industry, political, regulatory, market or economic developments. By participating in Autopilot you acknowledge and accept the potential loss of some or all of your investment’s value. Uphold and its affiliates do not provide investment, tax or legal advice.
About Uphold
Uphold, is a financial technology company that believes on-chain services are the future of finance. It provides modern infrastructure for on-chain payments, banking and investments. Offering Consumer Services, Business Services and Institutional Trading, Uphold makes financial services easy and trustworthy for millions of customers in more than 140 countries.
Uphold integrates with more than 30 trading venues, including centralized and decentralized exchanges, to deliver superior liquidity, resilience and optimal execution. Uphold never loans out customer assets, except at customer request, and is always 100% reserved.
The company pioneered radical transparency and uniquely publishes its assets and liabilities every 30 seconds on a public website (https://uphold.com/en-us/transparency).
Uphold is regulated in the U.S. by FinCen and State regulators; and is registered in the UK with the FCA and in Europe with the Bank of Portugal. Securities products and services are offered by Uphold Securities, Inc., a broker-dealer registered with the SEC and a member of FINRA and SIPC.
To learn more about Uphold’s products and services, visit uphold.com.
Media Contact Details
Marc Sparrow
Eureka Box
Email: Send Email
Website: www.eurekabox.net
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Tinuiti Expands Leadership in EMEA, Affiliate, and Social Commerce as More Brands Unite Media and Commerce
NEW YORK, USANew appointments in the US and UK support growing demand for connected media and commerce strategies.
New appointments in the US and UK support growing demand for connected media and commerce strategies.
NEW YORK, USA
Enterprise brands continue to consolidate the media and commerce journey with fewer partners, a shift that has driven a 66% increase in average deal size over two years for Tinuiti, a leading independent media agency. To extend its integrated model across the UK and EMEA and deepen expertise in affiliate and social commerce, Tinuiti today announced three senior leadership hires: EJ Watson as Vice President, Client Partner, EMEA; Danay Escanaverino as Vice President, Affiliate Marketing; and Kellie Martin as Senior Director of Social Commerce.

“The brands we work with aren’t just asking for more channels. They’re asking for those channels to work together. EJ takes the relationships our U.S. clients trust into EMEA. Danay connects affiliate to the rest of the funnel. Kellie turns TikTok Shop into a measurable growth channel. Each brings a proven record of scaling programs for enterprise brands, and with Bliss Point, our proprietary intelligence engine, powering their expertise, clients get the clarity, speed, and momentum to scale. That connective tissue is what bigger mandates require,” said Crystal Duncan, Executive Vice President, Brand Engagement, Tinuiti.
With decades of specialized agency and brand-side experience, these new leaders bring proven expertise in scaling high-impact programs for enterprise brands across global markets:
EJ Watson, VP, Client Partner, EMEA
Based in the UK, Watson will own senior client relationships and business outcomes for a pod of strategic accounts while serving as Tinuiti’s senior in-market client delivery leader in EMEA. She will architect multi-year growth strategies, lead key client touchpoints and play a central role in expanding U.S.-based client relationships into EMEA, working closely with channel leads, Product and Analytics. She will also provide leadership and support to Tinuiti’s UK-based teams.
Watson brings more than 20 years of global media, marketing and commercial leadership, driving growth for brands including Adidas, IKEA, Coca-Cola, AB InBev, Shell, Mondelēz and Cricket Australia. Her experience spans retail, FMCG, consumer health, energy, sports and e-commerce across Europe, North America, Africa, Asia-Pacific and the Middle East.
She most recently led global client portfolios at WPP Media, overseeing network connectivity, commercial operations, strategic planning and capability development across more than 50 markets.
Danay Escanaverino, Vice President, Affiliate Marketing
A 25-year performance marketing veteran, Escanaverino will lead Tinuiti’s affiliate practice, defining the next generation of performance-based partnerships as AI, privacy changes, and the shift from content to commerce reshape the space. She will guide the practice toward holistic, content-led, full-funnel partnership ecosystems, seamlessly connecting affiliate with paid social, search, commerce and influencer, and serve as a senior advisor to clients.
Escanaverino has built and scaled partnership programs across agency, brand, publisher and consulting environments, leading teams of five to 60. She helped launch and scale an affiliate network through its merger into MediaWhiz, launched one of the first Latin America-focused affiliate networks at Filiado, and founded multicultural performance agency LunaSol Media, which she led for 12 years before a successful exit. She most recently advised Fortune 100 brands at Ebiquity.
Kellie Martin, Senior Director of Social Commerce
Martin will lead Tinuiti’s TikTok Shop practice, driving innovation and best-in-class execution across social commerce. She will work with account and client partner teams to integrate TikTok Shop into client solutions, represent the practice in new business pitches and audits, and convey client needs to Tinuiti’s Product team.
A creator, commerce and growth leader with more than 11 years of experience spanning beauty, retail, and CPG, Martin has built and scaled TikTok Shop, affiliate, and paid social programs for leading enterprise brands. She joins Tinuiti from Zero To 1, where she led TikTok Shop channel strategy for brands including P&G, Nature Made, and Carpe. She previously led paid social strategy at Junction 37, following digital media roles at Viacom and iHeartMedia.
Investing Behind Growth
The expansion of Tinuiti’s leadership team comes as the agency also scales its Bliss Point Marketing Operating System—Tinuiti’s proprietary intelligence engine that unifies audience, creative, media, and measurement. Earlier this month, Tinuiti announced the launch of the Bliss Point Model Context Protocol (MCP) Server, becoming one of the first agencies to open its proprietary measurement layer directly to AI agents. Tinuiti’s pioneering agency MCP Server comes as platforms such as Google, Meta, TikTok, and Amazon have each introduced MCP connections that give marketers and developers agent-based access to their respective platforms.
By bringing governed, taxonomized media data directly into a brand’s preferred AI environment, the Bliss Point MCP Server empowers marketers to connect cross-functional datasets, instantly query real-time performance, and automate custom workflows like pacing alerts and weekly narratives. To learn more about Tinuiti’s Bliss Point MCP Server, reach out directly here.
Today’s announcement follows rapid enterprise growth for Tinuiti, including major Agency of Record wins such as: Carter’s, Inc., Full-Funnel Agency of Record; SNIPES USA, Agency of Record; Wolverine World Wide, Inc. (Merrell®, Saucony®, Chaco®, Wolverine®, and Cat® Footwear), Media Agency of Record;Serta Simmons Bedding, Digital Agency of Record; and Allies of Skin, Media Agency of Record.
Earlier this month, Tinuiti earned a spot on the 2026 Adweek Agency of the Year Shortlist in two major categories: U.S. Media Agency of the Year and Independent Media Agency of the Year. An esteemed industry accolade, the dual shortlist further validates Tinuiti’s commitment to providing clients with the speed, objectivity, and competitive edge that come with an independent model.

About Tinuiti
Tinuiti is a media agency that not only builds brands, but architects business outcomes, creating immediate and lasting growth for clients. At the center is Tinuiti’s Bliss Point Marketing Operating System—the ultimate brand and performance unifier—which fuels decisions across Audience, Creative, Media and Measurement. This approach allows Tinuiti to treat each client’s business like its own—making smarter decisions, faster, and with greater accountability. With over $4.5 billion in media under management and 1,200 employees across the U.S., Mexico and EMEA, Tinuiti delivers measurable impact for leading brands. For more information, visithttps://tinuiti.com/.
Media Contact Details
Victoria Woodside
Email: Send Email
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