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JCB, together with Resona, Realize a New Purchasing Experience: The World’s First Full-Scale Project to Commercialize Ultra-Wideband (UWB) Payments
TOKYO
JCB Co., Ltd. (JCB), together with Resona Holdings, Inc. (Resona; TSE: 8308), announced the start of a project to commercialize ultra-wideband (UWB) payments that realize a new purchasing experience using UWB communication.
The two companies have agreed to launch the world’s first full-scale project for the practical application and commercialization of UWB payments. In 2026, JCB will work with multiple technology partners and collaborating merchants to demonstrate payment technology and value-added solutions for merchants, as well as user experience building projects to create new purchasing experiences. On top of that, JCB aims to launch small-scale commercial operations in 2027 and full-scale commercialization in earnest in 2028.
The two companies are participating in the FiRa® Consortium, which standardizes and contributes to the development of UWB communication technology, as well as builds new payment experiences and value-added solutions for stores using UWB technology.
About the UWB Payment Project
Through the activities of the FiRa Consortium, JCB, and Resona will standardize technologies and experiences for payment applications, and with the support of FiRa Consortium’s participating vendors, conduct technology tests. From 2026, the two companies will demonstrate UWB payments and value-added solutions together with multiple partner merchants and provide feedback to FiRa on the necessary technology development.
In parallel, JCB and Resona will conduct research on user experience and store payment operations to confirm user and merchant acceptability.
Moreover, to reduce the introduction load for merchants as much as possible, the project aims to build a payment infrastructure that can widely accept payment solutions using UWB from competitors. The project is aimed to launch on a small scale in 2027 and commercialize on a full-scale in 2028.
In addition, the two companies will aim to realize new UWB payments through collaboration with a wide range of partners in Japan and other countries.

The Background of This Project
UWB communication technology is a short-range wireless communication technology that has the characteristics of (1) accurate location of devices and (2) high-speed data communication and is being used in Japan and overseas for location verification of digital keys for cars and homes, indoor navigation, and tags.
The technology is also used overseas in gateless public transportation systems. In the future, it is expected to be used for payments, as with NFC (Near Field Communication) and QR codes.
Outside Japan, the spread of smartphones with UWB functions has been slow, but in Japan, smartphones that can use UWB communication are widely available, and can be utilized in advance of the rest of the world. Moreover, the diversification of cashless payments and the wide range of value-added solutions for users and stores are also characteristics of Japan’s payment scene. The project believes that it is necessary to take advantage of this location and create new payment solutions to solve problems for users and stores and meet the needs of new solutions.
Overview of “UWB Payments”
UWB payments can greatly improve the purchasing experience. Until now, it has been necessary to physically touch a card or smartphone at a payment terminal in a merchant or to scan a QR code. UWB payments will leverage short-range communication characteristics to create a new purchasing experience, such as hands-free payments even with a smartphone in a pocket or bag, and to instantly convey user information, such as diet restrictions, to merchants.
Also, by utilizing the accurate location information of smartphones, it is possible to realize value-added solutions for both users and merchants that have never been seen before, such as improving the efficiency of navigation and waiting in stores, distributing personalized advertisements and coupons using smart displays, and providing new customer service for VIP customers. It is expected to be used not only to improve the experience but also to be used as a labor-saving solution to address labor shortages.

Examples of value-added solutions:
- Provide communication functions for both users and merchants. For example, it can be used to automate the communication of requests such as food allergy information, whether or not plastic bags are needed, whether receipts are present and addressed, loyalty program information, whether coupons are available and used, and requests such as handicap and assistance needs, and children’s chair preparations.
- Provide special customer service experiences for VIP customers and support store operations. Customers can receive a special customer service experience without verbally communicating with the merchant’s staff, allowing stores to provide appropriate customer service based on specific customer needs.
- Enable 1-to-1 marketing capabilities for customers. Marketing utilization, such as displaying personalized information on smart displays near customers, distributing coupons to customers, and displaying personalized pricing.
Past UWB Payments Initiatives
In January 2024, JCB and Resona entered into a strategic partnership for the “Hands-free Payment” project, an initiative to build a new payment experience that does not require smartphone operation using device-to-device communication technology. Using UWB communication technology by linking the smartphones held by customers who visit the store with payment terminals and various IoT devices installed in the store, it allows customers to complete the payment process from authentication to payment procedure without taking out a smartphone or activating the screen, and even keeping their smartphone in their bag or pocket. By utilizing this solution, customers can grasp information at the time of their visit to the store and receive customer service and new in-store experiences, such as providing services for VIPs, preferential treatment, and coupon distribution.
JCB also announced the development of a UWB-enabled app for iPhones and Apple Watches to support the project, along with a reference model of store checkout equipment and the launch of user testing. Through these efforts, JCB and Resona have been discussing and collaborating with their collaborative partners on technologies and business models.
Looking ahead, JCB and Resona will work with multiple technology partners and collaborating merchants to carry out proof-of-concept initiatives for payment and merchant value-added solutions in 2026, with a phased commercial rollout planned for 2027 and full-scale commercialization targeted for 2028.
About FiRa Consortium
The FiRa Consortium is a member-driven organization dedicated to transforming the way we interact with our environment by enabling precise location awareness for people and devices using the secured fine-ranging and positioning capabilities of Ultra-Wideband (UWB) technology. FiRa does this by driving the development of technical specifications and certifications, advocating for effective regulations, and defining a broad set of UWB use cases. To learn more about UWB and the FiRa Consortium, visit www.firaconsortium.org.
About Resona Holdings, Inc.
With the Group’s purpose of “Making the future positive with finance +,” we continue to take on the challenge of transformation and creation in order to transform the future into a positive one with ideas that go beyond the framework of finance. Adhering to our basic stance of “customer joy is Resona’s joy,” we will work to “strengthen value creativity” and “next-generation management infrastructure” to respond to customers and local communities.
About JCB Co., Ltd.
JCB is a major global payment brand and a leading credit card issuer and acquirer in Japan. JCB launched its card business in Japan in 1961 and began expanding worldwide in 1981. Its acceptance network includes about 71 million merchants worldwide. JCB Cards are now issued mainly in Asian countries and territories, with more than 175 million cardmembers. As part of its international growth strategy, JCB has formed alliances with hundreds of leading banks and financial institutions globally to increase its merchant coverage and cardmember base. As a comprehensive payment solutions provider, JCB is committed to delivering responsive, high-quality products and services to all customers worldwide.
For more information, please visit: www.global.jcb/en/
Contact
Anna Takeda
JCB Corporate Communications
Tel: +81-3-5778-8353
Email: [email protected]
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Telecommunications Customer Acquisition Company Expands Operations and Leadership Development Initiatives
Doral, FLProfits Management in Florida shares its continuous investment inteam development, residential outreach campaigns, and professional growth opportunities as its operations expand. Profits Management, a telecommunications customer acquisition company based in South Florida, has announced the continued expansion of its customer acquisition operations alongside new investments in leadership development, professional training, and career advancement opportunities for […]
Doral, FL
Profits Management in Florida shares its continuous investment inteam development, residential outreach campaigns, and professional growth opportunities as its operations expand.
Profits Management, a telecommunications customer acquisition company based in South Florida, has announced the continued expansion of its customer acquisition operations alongside new investments in leadership development, professional training, and career advancement opportunities for its team members.
According to company representatives, the expansion reflects the organization’s commitment to supporting telecom outreach campaigns while maintaining a strong focus on personal and professional development. The company stated that its ongoing growth has created additional opportunities to strengthen customer engagement efforts, expand leadership training initiatives, and provide team members with access to valuable learning experiences across the country.
Expansion of Telecommunications Customer Acquisition Operations
Profits Management is a direct marketing company that supports telecommunications providers through face-to-face customer acquisition support and outreach campaigns designed to connect consumers with products and services in residential markets. The company stated that its current growth initiatives build upon its expanding presence throughout South Florida and other Florida markets, where leadership development and operational expansion have supported the launch of new business locations and outreach efforts.
The organization noted that the continued expansion of its operations is intended to support growing demand for telecommunications sales support while maintaining consistency in customer interactions and field execution. As providers continue seeking effective ways to engage consumers directly, Profits Management has focused on refining operational processes and strengthening the development of its field teams.
Maintaining operational consistency and fostering trust with consumers remain central priorities as the company continues supporting client initiatives across its existing and developing markets.
Investing in Leadership Development and Professional Growth
A significant component of the company’s current initiatives involves leadership development and personal growth opportunities for team members. The company stated that Profits Management places considerable emphasis on helping individuals build confidence, strengthen communication skills, and develop the mindset necessary to achieve their professional and personal goals.
The organization shared that its leadership philosophy incorporates lessons and teachings from respected business and sales educators, including materials from Grant Cardone and other recognized industry leaders. These resources are used to support ongoing training efforts focused on goal setting, accountability, professional development, and career growth.
Company representatives added that helping team members reach their individual goals remains a key objective within the organization’s development strategy. Investing in employee growth supports stronger leadership capabilities, more effective customer interactions, and greater consistency in the execution of client campaigns.
Expanding Access to Industry Training and Learning Opportunities
As part of its commitment to professional development, Profits Management has expanded opportunities for team members to attend conferences, leadership events, and industry sales summits throughout the United States.
According to the company, team members are traveling to markets across the country to learn from experienced professionals and leaders within the sales industry. These events provide opportunities to gain new perspectives, strengthen leadership capabilities, and develop skills that can be applied throughout their careers.
The company stated that exposure to successful industry leaders and best practices is intended to support both individual development and organizational growth as operations continue to expand.
Supporting Young Professionals Through Internship Opportunities
Profits Management has also increased its focus on providing opportunities for individuals beginning their professional careers. Company representatives stated that the company’s internship programs are designed to help participants gain practical experience in sales, marketing, leadership, and business development while developing foundational professional skills.
These opportunities, the company added, are intended to provide individuals with an accessible entry point into the industry while exposing them to mentorship, training, and direct business experience. They noted that this early-career development initiative aims to help aspiring professionals build confidence and establish a foundation for future growth and advancement.
Recognizing Team Achievements and Strengthening Company Culture
Alongside operational growth and leadership development efforts, Profits Management continues investing in programs designed to recognize employee contributions and strengthen team culture. The organization’s annual recognition and rewards trip scheduled for October will include travel opportunities for nearly the entire team, with employees being flown to Mexico as part of the company’s ongoing commitment to celebrating achievements and fostering team engagement.
The company stated that recognition initiatives play an important role in supporting morale, encouraging professional growth, and creating an environment where team members feel valued for their efforts and accomplishments.
Looking Ahead
According to Profits Management representatives, priorities for the coming months will include expanding telecommunications customer acquisition operations, enhancing leadership development initiatives, increasing access to training and mentorship opportunities, and continuing to support residential outreach campaigns on behalf of telecommunications clients.
The organization shared that investing in people remains central to its long-term strategy, with a continued focus on helping team members grow professionally while supporting customer engagement initiatives and operational excellence across its telecommunications outreach efforts.
About Profits Management
Profits Management is a Florida-based telecommunications customer acquisition company, specializing in face-to-face customer engagement, brand representation, and residential outreach campaigns for telecommunications providers.
For more information, visit https://profitsmanagementinc.com.
Media Contact
Profits Management
https://profitsmanagementinc.com
8095 NW 12 St, Suite 100, Doral, FL 33126
+1 305 213 1076
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COSMarketing Agency Reports Major Spike in Emergency Plumbing Searches as Homeowners Turn to AI‑Powered Search for Fast Repairs
Winter Park, FloridaCOSMarketing Agency has identified a significant surge in emergency plumbing‑related searches across AI‑powered platforms, including Google’s AI Overviews and SGE. SGE, short for Search Generative Experience, is Google’s AI‑driven search system that generates instant, summarized answers at the top of search results—often before traditional links appear. This shift is changing how homeowners find plumbing companies during urgent situations.
Winter Park, Florida
COSMarketing Agency has identified a significant surge in emergency plumbing‑related searches across AI‑powered platforms, including Google’s AI Overviews and SGE. SGE, short for Search Generative Experience, is Google’s AI‑driven search system that generates instant, summarized answers at the top of search results—often before traditional links appear. This shift is changing how homeowners find plumbing companies during urgent situations.
The agency reports that homeowners are increasingly relying on AI‑generated results to locate rapid‑response plumbing providers for issues such as burst pipes, water leaks, clogged drains, and water heater failures. Instead of browsing multiple websites, users are engaging directly with AI‑generated summaries that highlight the most relevant and trustworthy service options.
“AI search is becoming the first place homeowners turn when a plumbing emergency hits,” said Katrina Tecxidor, Owner of COSMarketing Agency. “Plumbing companies that are not optimized for AI‑powered search are missing out on high‑intent leads, especially during situations where customers need immediate help. Our goal is to help these businesses show up where customers are actually looking.”
COSMarketing Agency’s internal analysis shows that AI systems prioritize plumbing companies with:
- Clear, structured service descriptions
- Strong local SEO signals
- Recent reviews and updated Google Business Profiles
- Fresh, frequently updated website content
- Fast‑loading, mobile‑friendly pages
- Helpful FAQs and troubleshooting information
To address this shift, COSMarketing Agency has expanded its AI‑driven marketing services for plumbing companies. This includes AI‑optimized SEO, emergency‑service landing pages, rapid‑response content strategies, and enhanced Google Business Profile management designed to help plumbing companies appear in AI Overviews and
SGE‑generated results.
Tecxidor added that emergency plumbing searches represent some of the highest‑value opportunities in the industry, and companies that adapt early to AI‑powered search will have a major competitive advantage.
COSMarketing Agency encourages plumbing companies to evaluate their digital presence and ensure they are prepared for the ongoing transition toward AI‑driven search behavior.
Book a Meeting
Plumbing companies looking to increase visibility, capture more emergency leads, and stay competitive in AI‑powered search can schedule a strategy meeting with COSMarketing Agency.
Book a meeting today and strengthen your plumbing company’s digital presence.
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Digital Davos Academy Opens September 1, Offering Free Full-Course Access to Early Subscribers Who Register by August 1
Los Angeles, CAThe new AI-powered academy asks a different question: Why follow someone else’s footsteps when you can leave your own? Digital Davos Academy today announced that it will officially open on September 1, 2026, with early subscribers who register by August 1, 2026 receiving free Founding Learner Access for the full duration of their selected learning […]
Los Angeles, CA
The new AI-powered academy asks a different question: Why follow someone else’s footsteps when you can leave your own?
Digital Davos Academy today announced that it will officially open on September 1, 2026, with early subscribers who register by August 1, 2026 receiving free Founding Learner Access for the full duration of their selected learning path.
This means early subscribers accepted into the program can access their chosen learning path for free — whether it is a single custom book, a focused short course, or a full one-year program of up to 10 courses.
The Academy’s early access page is now live at https://davos.flowprompt.ai/ ahead of the full September 1 launch. Until then, the site is accepting early registrations from learners who want to secure free Founding Learner Access before the August 1 deadline.
Digital Davos Academy is part of Digital Davos, curated by Karl Seelig, a platform that has hosted world leaders, thought leaders, entrepreneurs, investors, innovators, artists, athletes, and decision-makers in Davos since 2019.
Built around the principle “Where voices matter, not agendas,” Digital Davos has created a forum for open dialogue, leadership, innovation, and future-focused exchange. Its speaker community has included global voices such as will.i.am, musician, producer, and technology entrepreneur; Dr. Wladimir Klitschko, former heavyweight boxing world champion, entrepreneur, and philanthropist; the late Rt. Hon. Raila Odinga, former Prime Minister of Kenya; the Hon. Gaston Browne, Prime Minister of Antigua and Barbuda; Tim Draper, Silicon Valley venture capitalist; Brock Pierce, blockchain entrepreneur and Bitcoin Foundation chairman; and Karl Lillrud, AI thought leader and Harvard Business Review Advisory Council member and in January 2026 the official Kenya delegation to Davos.
After years of bringing leaders together to exchange ideas, challenge assumptions, and discuss the future, Digital Davos is now taking another disruptive step: turning that spirit of high-level peer learning into a personalized AI-powered academy.
Digital Davos Academy received its initial funding from Art Fund SP – ChainBLX SPC, supporting the development of a new education model at the intersection of artificial intelligence, personalized learning, creativity, and future leadership enabling multiple new profession needed in multiple industries including the movie production.
Digital Davos Academy is built around a simple but disruptive idea: education should not begin with a fixed school, a fixed textbook, or a standard career path. It should begin with the learner.
Instead of asking students to choose from a traditional course catalog, Digital Davos Academy asks one powerful question:
What do you want to become?
From that answer, the Academy can build a customized curriculum, tailored books, learning checks, AI teacher support, and a personalized development path designed around the learner’s goal.
Whether someone wants to become an AI automation consultant, creator economy strategist, crisis negotiator, entrepreneur, film technology innovator, or something that does not yet exist as a traditional career, Digital Davos Academy is designed to create the learning path around that ambition.
“Why walk in someone else’s footsteps when you can leave your own?” said Karl Seelig, founder of Digital Davos and the Digital Davos Academy initiative. “The old model tells people to fit into existing boxes. We believe the next generation of learners wants to define where they are going first — and then build the knowledge, skills, and proof to get there.”
At a time when millions of people are using AI tools to study, research, and prepare for their future, the debate around AI education has become urgent. Supporters see AI as a personal tutor available to anyone. Critics worry it may create shallow learning, dependency, or the illusion of competence.
Digital Davos Academy enters that debate with a clear position: AI should not simply give people answers. It should help them build real capability.
That is why Digital Davos Academy is powered by FlowPrompt.ai, the AI orchestration engine behind the Academy’s personalized learning model. FlowPrompt.ai makes it possible to build customized curricula, tailored books, knowledge checks, AI teacher support, and proof-of-progress systems at scale while maintaining structure, reliability, and high educational standards.
It is the engine that allows an ambitious academy like Digital Davos Academy to remain personalized without becoming chaotic — and innovative without sacrificing quality.
Instead of using AI as a shortcut, Digital Davos Academy uses FlowPrompt.ai to turn AI into a disciplined learning system: one that guides, tests, adapts, and helps learners prove what they understand.
Digital Davos Academy is not a traditional university and does not offer a standard academic degree program. It is a private AI-powered learning academy for self-driven learners, entrepreneurs, creators, professionals, and autodidacts who want to build their own path instead of following a preset one.
The Academy is designed for people who may not fit neatly into traditional education: people changing careers, building unusual skill combinations, preparing for the AI economy, learning outside the university system, or trying to become something more specific than a standard job title.
While every learning path is individual, Digital Davos Academy is also designed with community in mind. The Academy aims to bring self-driven learners together through shared challenges, team exercises, peer discussion, and future employer-facing proof of skill.
Its message is direct:
Don’t just follow someone else’s footsteps. Leave your own.
Early access registration is now open at https://davos.flowprompt.ai/. Learners who register by August 1, 2026 can receive free Founding Learner Access for the full duration of their selected learning path, from one custom book to a one-year program of up to 10 courses. Full access to the Academy will open on September 1, 2026.
About Digital Davos Academy
Digital Davos Academy is a private AI-powered learning academy for self-driven learners, entrepreneurs, creators, professionals, and future leaders. The Academy builds personalized learning paths, tailored books, custom curricula, tests, AI tutor support, and proof-of-skill records around each learner’s individual goal.
Digital Davos Academy is powered by FlowPrompt.ai and received its initial funding from Art Fund SP – ChainBLX SPC.
About Digital Davos
Founded by Karl Seelig, Digital Davos is a global platform that has brought together world leaders, thought leaders, entrepreneurs, investors, innovators, artists, athletes, and decision-makers in Davos since 2019.
Guided by the principle “Where voices matter, not agendas,” Digital Davos has hosted and welcomed influential voices including will.i.am, musician, producer, and technology entrepreneur; Dr. Wladimir Klitschko, former heavyweight boxing world champion, entrepreneur, and philanthropist; the late Rt. Hon. Raila Odinga, former Prime Minister of Kenya; the Hon. Gaston Browne, Prime Minister of Antigua and Barbuda; Tim Draper, Silicon Valley venture capitalist; Brock Pierce, blockchain entrepreneur and Bitcoin Foundation chairman; and Karl Lillrud, AI thought leader and Harvard Business Review Advisory Council member.
Built around dialogue, leadership, innovation, and future-focused exchange, Digital Davos now expands its mission through Digital Davos Academy by making high-level peer learning more personalized, accessible, and AI-powered.
Media Contact
Digital Davos Academy
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