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Major Shift in London Luxury Hospitality: AENDRE Initiates Absolute Realisation of Luxury Furniture, Fixtures, and Fittings (FF&E)
LONDON, UKPro Auction Mandated to Execute Capital’s Largest-Ever Luxury Hotel Refurbishment Inventory Disposal Following Landmark Portfolio Acquisition
LONDON, UK
Following a monumental shift in the UK’s luxury real estate and hospitality landscape, European hospitality platform AENDRE has initiated a major portfolio optimisation and capital restructuring phase across its newly acquired central London portfolio. In a move that signals a rapid realignment of prime hospitality assets ahead of a comprehensive luxury hotel refurbishment phase, Europe’s leading asset realisation specialist, Pro Auction, has been formally instructed to execute an absolute, unreserved public sale of the high-end furniture, fixtures, and fittings (FF&E) from the multi-award-winning South Kensington flagship property.

The three-day sale of more than 2,100 designer lots marks the largest luxury hotel refurbishment disposal ever undertaken in the capital’s hospitality sector. The transition follows the landmark acquisition of the 587-key premier portfolio—comprising prime freehold sites in South Kensington, Covent Garden, and Belgravia—by AENDRE Group and its institutional joint venture partners, including One Investment Management (OneIM). Backed by financing from Cheyne Capital, the portfolio represents one of the largest central London hospitality transactions of the year.

The acquisition reflects a deeper shift in investor behaviour, capitalising on the rising appeal of adaptive reuse strategies in London to unlock value from existing urban stock. The strategy directly responds to the accelerating institutionalisation of the extended-stay segment, which currently accounts for a mere 1 per cent of London’s hotel stock, despite the fact that 59 per cent of international visits last four nights or more.
AENDRE, led by Eric Jafari (former co-founder and Chief Development Officer of lifestyle aparthotel giant edyn) and Chris Strong (former head of UK & Ireland acquisitions at edyn), intends to completely clear the existing layout to reposition the portfolio into higher-yielding uses under a brand-new, wellness-led luxury hospitality brand. Each location will operate across three distinct concepts: a luxury extended-stay residence, a social wellness members’ club, and a culture-led farm shop. Covent Garden is scheduled to be the first opening in the rebranded portfolio in 2027 following an extensive refurbishment, with South Kensington immediately following.

Macro-Economic Scale & Circular Economy Efficiency
The three-day public auction represents a defining feature of the current real estate cycle, where investors seek to mitigate new-build development pressures through adaptive reuse and sustainable hotel refurbishment strategies. Spanning 11 grand Victorian townhouses on Harrington Gardens—which originally underwent an extensive three-year structural redevelopment from the historic NH Harrington Hall—the mandate encompasses the absolute clearance of premium furniture, fixtures, and fittings (FF&E) across 230 luxury guest “Club Flats”, elite wellness spaces, commercial restaurant, and private members’ bars to establish a total blank canvas for the property’s next evolutionary phase.
For global hoteliers, cross-border buyers, and international design firms navigating hotel refurbishment cycles, the sale provides a rare macro-level opportunity to absorb millions of pounds worth of pristine, bespoke British craftsmanship into the secondary market with zero manufacturing lead time. Because the hyper-exclusive property operated under a strict “Residents’ Club” model for less than four years, the assets have been preserved to pristine, premium standards.
Simon Rose, Director at Pro Auction, commented on the scale of the sale: “We are looking at an FF&E dispersal on an absolutely unprecedented scale for the prime London market. Because this auction is entirely unreserved, custom-commissioned furniture, fixtures, and fittings that originally cost thousands of pounds to create are going to start at a fraction of their value. We are essentially opening the doors to a private world, giving hoteliers currently executing their own hotel refurbishment projects a direct pipeline to acquire top-tier British craftsmanship with zero lead time.”
FF&E Asset Breakdown: Premium Valuation & Procurement Value
The unreserved global inventory encompasses thousands of high-end furniture, fixtures, and fittings, structured across key operational zones:
- Premium Lodging Assets (230 Luxury “Club Flats”): Complete bedroom suites outfitted with luxury cabinet units manufactured by Curtis Furniture, custom leather headboards, plush velvet sofas, and signature Art-Deco metal dividing screens. Designed in deep teal, perylene green, and oxblood red maximalist colourways.
- Commercial F&B & Private Lounges: Complete operational layouts from the exclusive Owl & Monkey cocktail lounge and The Other Kitchen café, featuring premium green marble accent pieces, custom velvet bar stools, vibrant bespoke drapery, and commercial lighting layouts by Chelsom.
- Bespoke Architectural Showpieces & Collectibles: High-value corporate assets including a jaw-dropping, 30ft bespoke botanical chandelier handcrafted by Cox London, a gold hand-painted reception screen by Edinburgh artist Hedi Munro, a custom timber whisky locker setup, and suspended decorative brass birds.
Global Webcast & Cross-Border Bidding Logistics
To accommodate international enterprise buyers and global hospitality funds, Pro Auction is deploying a synchronised global webcast, enabling real-time, cross-border digital bidding from any jurisdiction worldwide.
- On-Site Public Previews (Inspection Window): Friday 24th to Monday 27th July 2026 (09:00 to 16:00 BST daily)
- Live On-Site & Global Webcast Physical Auction: Tuesday 28th to Thursday 30th July 2026 (Commencing at 10:00 BST daily)
- Physical Asset Location: The Other House, 15-17 Harrington Gardens, South Kensington, London, SW7 4JJ
The complete digital asset catalogue—comprising over 2,100 luxury lots—is officially live. Corporate buyers, luxury hospitality developers, procurement officers, and hotel refurbishment managers looking for private preview access or bulk asset acquisition details can find complete registration information via the official portal. To view the catalogue, register for physical attendance, or sign up for online bidding, please visit https://tinyurl.com/othehse or contact the central auction house directly at +44 1761 414000.
About AENDRE
AENDRE is a fully integrated hospitality platform specialising in the acquisition, development, and operation of wellness, lifestyle, and extended-stay concepts across Europe. Partnering with long-term capital, the platform focuses obsessively on Net Operating Income (NOI) performance, brand equity, and maximising exit values. The founding executive team brings an institutional track record of £10bn in Gross Development Value, with £3bn dedicated exclusively to the wellness, lifestyle, and extended-stay sectors.
About Pro Auction
Pro Auction is one of the UK and Europe’s premier specialist auctioneers and corporate asset valuers. The firm provides transparent, high-velocity asset realisation strategies for premium global brands, with a core focus on circular economy solutions, redundant FF&E reallocation, and secondary market efficiency.
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Puppy Playground Named “Versatile Product of the Year” in the 2026 Pet Innovation Awards
Alexandria, VirginiaThe Alexandria company’s modular dog play system earns recognition for adaptable, commercial-grade design trusted in more than 12,000 facilities worldwide
The Alexandria company's modular dog play system earns recognition for adaptable, commercial-grade design trusted in more than 12,000 facilities worldwide
Alexandria, Virginia
Puppy Playground, the maker of modular dog playground equipment used in more than 12,000 facilities worldwide, has been named Versatile Product of the Year in the 2026 Pet Innovation Awards.
The award, presented by the Independent Innovation Awards, recognizes products across the pet care industry for creativity, usability, safety, and real-world impact. Puppy Playground took its category for one idea it has refined since 1994. Play equipment should bend to fit the dog and the space, not the other way around.

Every piece connects through the company’s Bone Connector system. Staff set each ramp, stair, tabletop, or platform onto hidden plastic connectors that lock them together. The pieces release in seconds. A full layout can come apart, get cleaned, and go back together as something new in minutes, which is exactly what a busy daycare floor needs when turnover and sanitation never let up.
The equipment is molded from commercial-grade polyethylene, with rounded edges, non-slip surfaces, and non-porous finishes that resist bacteria and withstand years of weather and daily use. The system is made to order in the USA and scales from the Mini Series for puppies and small dogs to the PRO Series for large breeds.
Because the Mini and PRO lines share the same connectors, a facility can start with a few pieces and expand to dozens without replacing what it already owns.

The company’s story goes back to 1988, when the Bessette family bought a run-down boarding kennel in Ormond Beach. Six years in, they had traced most of the behavior problems they saw to two causes: too much unspent energy and too little socialization. The group play areas they built to solve both became the foundation of the business Puppy Playground is today.
About Puppy Playground
Puppy Playground has designed and manufactured commercial-grade dog playground equipment since 1994. Based in Alexandria, Virginia, the company builds modular, made-in-USA play systems that support exercise, confidence, and socialization for dogs in daycares, boarding facilities, shelters, and homes worldwide. Learn more at Puppy Playground.
Media Contact Details
Jennifer Villa
MJI Marketing Agency
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Valtorc International is proud to offer our USA fabricated METAL SEATED 3 WAY BALL VALVES
Kennesaw, Georgia Valtorc International : USA Manufacturing Operations Valtorc international USA manufacturing operations has announced the completion of their new High Performance 3 Way all 316 Stainless Steel METAL SEATED ball valves.S372M series. These High performance 3 way ball valve packages, are being used in various industries worldwide. Chemical plant operations, Oil and Gas […]
Kennesaw, Georgia
Valtorc International : USA Manufacturing Operations
Valtorc international USA manufacturing operations has announced the completion of their new High Performance 3 Way all 316

Stainless Steel METAL SEATED ball valves.S372M series. These High performance 3 way ball valve packages, are being used in various industries worldwide. Chemical plant operations, Oil and Gas refineries, Food Processing plants, Water treatment facilities , and many other manufacturing plants worldwide. We are very proud of our engineering team, for the production and implementation, and fabrication of this high performance package. These packages are available in sizes from 1/2″” to 2″, in all stainless steel material, All packages are available with Pneumatic or Electric automation. Or can be used manually if required. We are very excited to promote these High quality packages, and are looking for qualified customers and distributors worldwide to help us promote these packages …
Valtorc International P.O. Box 1928 Kennesaw Georgia 30156
Call us. 770-423-7100
A J Bental
Email: [email protected]
Website: www.valtorc.com
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The Man Behind New York City’s Luxury Revival: How Ilya Zavolun Is Elevating the City’s Event Scene
NEW YORK, NYOnce a symbol of Manhattan’s architectural grandeur, Capitale is once again placing New York City at the forefront of luxury hospitality for a global audience.
Once a symbol of Manhattan’s architectural grandeur, Capitale is once again placing New York City at the forefront of luxury hospitality for a global audience.
NEW YORK, NY
As the eyes of the world turned to New York City during the FIFA World Cup, one venue emerged as the defining symbol of the city’s return as the global capital of luxury hospitality. Capitale, the iconic landmark housed within the former Bowery Savings Bank at 130 Bowery, hosted FIFA’s prestigious gala dinner, welcoming world leaders, international dignitaries, and distinguished guests for an unforgettable evening that showcased New York at its absolute finest.
For hospitality entrepreneur and Capitale visionary Ilya Zavolun, the evening represented something much larger than a successful event—it marked a turning point for New York City.

“Ask me what changed my mind about what this city is capable of, and I’ll point to this summer,” said Zavolun. “The world came to New York with genuine expectation, and when FIFA chose Capitale for its gala dinner, I watched guests from every corner of the globe experience something truly extraordinary. They weren’t simply impressed by the architecture—they felt they were somewhere that mattered.”
Housed inside one of Manhattan’s most celebrated architectural landmarks, Capitale combines historic grandeur with modern hospitality, offering an experience that few venues in the world can replicate. Rather than competing on convenience, Zavolun believes New York has an opportunity to once again become synonymous with elegance, craftsmanship, and unforgettable experiences.
“Somewhere along the way, New York started competing on convenience instead of grandeur,” Zavolun said. “This summer proved that the appetite for extraordinary experiences never disappeared. The world still wants New York to be magnificent. We simply stopped offering it. My mission isn’t about nostalgia—it’s about restoring the standard.”
The FIFA gala demonstrated the philosophy that has become the foundation of Capitale’s approach to hospitality: true luxury is found in intentionality.
“Capitale is more than a venue—it’s a piece of New York City’s history,” said Zavolun. “Our responsibility is to honor that legacy while creating experiences that feel timeless. True luxury isn’t measured by extravagance; it’s measured by how every guest feels the moment they walk through our doors. When people leave remembering how they were treated, not just what they attended, we’ve done our job.”
Every event hosted at Capitale is designed around the story each client wants to tell. Whether welcoming international organizations, corporate leaders, philanthropists, or families celebrating life’s most meaningful milestones, the venue emphasizes thoughtful curation over extravagance.
“True luxury isn’t about excess—it’s about intention,” Zavolun said. “Every event should have a purpose beyond celebration. When you understand the story you’re trying to tell, every element comes together to create an experience people remember long after the evening ends.”
Zavolun’s entrepreneurial journey spans decades, beginning with building and successfully selling a technology company before entering the hospitality industry. His experience taught him that exceptional venues are built not only through architecture but through people.
“Reputation compounds slowly and disappears quickly,” he said. “You earn it one event at a time. The building is remarkable, but it’s our team that creates the experience. Guests always know the difference between people who simply work somewhere and people who genuinely take pride in what they do.”’
Looking ahead, Zavolun believes New York has an extraordinary opportunity following the international attention generated this summer.
“The cameras may have moved on, but this is only the beginning,” he said. “I want people to return to New York not simply for business or sporting events, but because nowhere else in the world offers hospitality, culture, architecture, and elegance quite like this city. If we inspire a new generation of hospitality leaders to pursue excellence instead of convenience, everyone benefits.”
As New York continues welcoming international visitors, investors, and luxury travelers, Capitale remains at the forefront of a renewed movement toward timeless elegance, exceptional service, and world-class hospitality. Through landmark events and unforgettable guest experiences, the venue continues to demonstrate why New York remains one of the world’s premier destinations for luxury gatherings.
About Capitale
Located in the heart of Manhattan at 130 Bowery, Capitale is one of New York City’s most iconic luxury event venues, housed within the historic former Bowery Savings Bank. Renowned for its breathtaking architecture, soaring ceilings, marble interiors, and timeless elegance, Capitale serves as the backdrop for prestigious galas, corporate events, private celebrations, charity fundraisers, luxury weddings, and international gatherings. From hosting globally recognized organizations to welcoming distinguished guests from around the world, Capitale has earned a reputation for delivering exceptional hospitality and unforgettable experiences. With a commitment to excellence and meticulous attention to detail, Capitale continues to elevate New York City’s standing as a premier destination for luxury events on both the national and international stage.
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Liana Zavo
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