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Science Meets Strategy: Dr. Ilona Jerabek on PsychTests’ Global Win in Behavioural Diagnostics
The intersection of psychology and technology has never been more critical for the global workforce. PsychTests AIM Inc., a Canada-based pioneer in psychometric assessments, has been named the Winner in the Behavioural Diagnostics Leader category at the 2025 Go Global Awards.

Held at One Great George Street in Westminster, London, the awards celebrated organizations driving innovation and international trade. We sat down with Dr. Ilona Jerabek to discuss how her company is reshaping HR with AI-driven insights, the power of the Oracien™ engine, and what this global recognition means for the future of human capital assessment.

Q: You’ve just been named the Winner in the Behavioural Diagnostics Leader category at the 2025 Go Global Awards in London. Considering the competitive international field, what does this specific recognition from the International Trade Council mean for your team?
Dr. Ilona Jerabek:
It’s a tremendous honor—and a validation of nearly 30 years spent mapping the human mind: deep research into the patterns that contribute to success, and those that quietly hold people back. What makes this award especially meaningful is that it recognizes the real-world impact of behavioral science. It’s not about smart algorithms or flashy dashboards—it’s about helping leaders see clearly, grow intentionally, and act effectively in alignment with both their vision and their team dynamics. Our team has always been more interested in insight than flash. This recognition tells us that clarity and substance still matter.
Q: PsychTests has been integrating artificial intelligence into assessments since the 1990s—long before it was an industry buzzword. Can you explain how your proprietary engines, ARCH Profile and Oracien™, differentiate your approach to adaptive testing compared to standard tools?
Dr. Ilona Jerabek:
Indeed, we’ve been using AI algorithms like pattern recognition and automated learning systems since the mid-90s—long before AI became trendy. These are foundational to our tests and the ARCH Profile platform, which has delivered millions of assessments globally.
Recent advances in large language models, however, have taken our AI capabilities to a whole new level. Oracien™ isn’t just AI slapped onto pop psychology. It’s a purpose-built assessment engine—developed by psychologists and data scientists, not marketers. It drives intelligent item selection, adaptive scoring, and dynamic feedback that adjusts in real-time to each individual’s psychological profile.
We’ve embedded Oracien with insights from nearly 200 validated assessments across every major psychological domain. The result? A system that mirrors human reasoning with striking accuracy.
What truly sets ARCH Profile and Oracien™ apart is nuance—their ability to capture the richness and complexity of human behavior without flattening people into simplistic labels. And behind that nuance is precision, powered by one of the largest psychological knowledge bases in the world.
Q: One of your flagship solutions, the 360° Leadership MRI™, provides a “comprehensive X-ray” of leadership behavior. How are organizations currently using these deep-dive diagnostics to solve retention and succession challenges in a complex global market?
Dr. Ilona Jerabek:
Leaders don’t derail because they lack talent—they derail because of blind spots. The 360° Leadership MRI™ gives organizations—and the leaders themselves—a full-spectrum view of how their behavior is actually experienced by peers, teams, managers, clients, or other stakeholders. That’s where the real power lies: in revealing the gap between intention and impact. Companies use the MRI to build targeted development plans, reduce friction, develop experts into leaders, and identify high-potential talent early. It’s especially useful for succession planning and culture alignment. You don’t want guesswork when choosing your next CEO or restructuring a team—you want behavioral clarity.
Most often, companies come to us to invest in rising stars. But sometimes, they send us the “troublemakers”—key players who create friction or are difficult to manage. The 360 is a powerful mirror. It opens their eyes and often ignites a desire to change how they communicate and lead.
Q: Your assessments are now used in over 75 countries and adapted into multiple languages. How do you ensure that tools like ARCHProfile™ remain culturally relevant and effective for diverse, multinational teams?
Dr. Ilona Jerabek:
Cultural adaptation isn’t just about translating words—it’s about translating meaning. When we localize a test, we adjust for values, norms, idioms, and even response patterns. We also work with in-market experts to calibrate cultural benchmarks. Our platform is designed to support this level of nuance, because leadership doesn’t look the same in Tokyo, Toronto, or Tunis.
Yet what’s universal is the need for self-awareness, magnetic leadership presence, emotional intelligence, and the ability to communicate in a way that truly lands with your audience. That’s what our tools are built to support—globally and contextually.
Q: With this global accolade now secured, what is the next frontier for PsychTests AIM Inc. as you continue to combine rigorous psychological science with advanced HR technology?
Dr. Ilona Jerabek:
We’re doubling down on personalization and scalability. Oracien™ is being expanded to deliver real-time coaching prompts, adapting assessments not just by response—but by role, industry, and culture. We’re investing in team and organizational-level leadership analytics, so companies can spot patterns across systems—not just individuals.
Beyond diagnostics, we’re scaling our coaching programs, keynotes, and group workshops—because insight without action is wasted. We’re here to create ripple effects through the leaders we serve: boosting their power to influence, to get buy-in, to empower others, and to spark creativity and innovation.
When leaders show up better, their teams perform better—driven by deeper engagement, less friction, and more joy. The ROI? Often 600% or more. But the real win is cultural transformation—measured not just in metrics, but in the quality of relationships, the tone of daily interactions, and the well-being of the people at the center of it all.
To learn more about their scientifically validated assessments and the ARCHProfile platform, visit https://archprofile.com/corporate/.
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Brian Ferdinand Earns European Apex Trader Award and Forbes Finance Council Induction Following Breakout Year
LAS VEGAS, Nev
Brian Ferdinand, a trader with Everforward, has been honored with the European Apex Trader Award, an external industry recognition for sustained excellence in trading performance across European markets. He has also been inducted into the Forbes Finance Council, an invitation-only network of senior finance leaders.

The European Apex Trader Award is presented by an independent panel of market professionals and recognizes traders who demonstrate consistent profitability, disciplined risk management, and the ability to navigate complex macroeconomic environments within European trading sessions. The award places particular emphasis on execution quality, adaptability to shifting liquidity conditions, and long-term performance stability.
Ferdinand’s recognition follows his previously earned Breakout Trader of the Year distinction, marking a transition from high-growth performance into sustained, institutional-grade execution. His approach—anchored in structured systems, data-driven analysis, and capital preservation—aligned closely with the award’s evaluation criteria.
“Brian’s track record reflects a level of consistency and control that stands out in today’s trading environment,” said a spokesperson associated with the award selection process. “The European Apex Trader Award recognizes individuals who can perform across cycles, and Brian demonstrated that capability.”
In parallel, Ferdinand’s induction into the Forbes Finance Council further reinforces his growing presence within the broader financial community. As a member, he contributes insights on trading strategy, performance psychology, and market structure to a global audience of finance professionals.
“The goal is always sustainability—building a process that performs over time and across conditions,” said Ferdinand. “It’s an honor to be recognized externally and to contribute to the broader conversation through Forbes Finance Council.”
With both recognitions, Ferdinand continues to establish himself as a disciplined and forward-focused trader operating at a high level within global markets.
About Brian Ferdinand
Brian Ferdinand is an active member of the Forbes Finance Council, portfolio manager, and trader at EverForward Trading. He focuses on structured, risk-managed multi-asset strategies designed to deliver consistent performance across shifting macroeconomic and volatility regimes, with an emphasis on capital efficiency, drawdown control, and systematic execution.
Ferdinand’s work in quantitative and systematic trading has been recognized with multiple global distinctions. He is the recipient of the Global Systematic Trading Performance Award (GSTPA), awarded for sustained, model-driven returns and risk-adjusted performance across diverse market conditions. He has also received the Global Quantitative Trading Excellence Award (GQTEA), recognizing innovation in systematic strategy design and disciplined alpha generation.
Additional honors include the Institutional Trading Strategy Innovation Award and the Portfolio Performance Consistency Distinction, reflecting a focus on repeatability, execution precision, and robustness through varying liquidity and volatility environments. In 2026, he was named “Breakout Trader of the Year,” highlighting strong performance and adaptability during complex market conditions.
As an active Forbes Finance Council member, Ferdinand contributes insights on portfolio construction, systematic frameworks, and risk management, with a focus on building resilient strategies that scale across asset classes and market cycles.
About EverForward
EverForward is a trading firm focused on portfolio construction, active trading, and execution across liquid global markets. The firm emphasizes clarity of strategy and scalable trading frameworks designed for consistent performance across varying market environments.
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Pramukh Karupakala Shivakumar Highlights Structured Trading Discipline in Evolving Global Markets
Mumbai, Maharashtra
In recent years, the growing complexity of global financial markets has led to increased attention on structured investment methodologies. Among practitioners contributing to this discussion is Pramukh Karupakala Shivakumar, whose career spans over 20 years across multiple asset classes and geographic regions.

Born in 1973, Pramukh entered the financial industry early in his career and developed a strong foundation in market structure and capital behavior. His early professional experience provided exposure to institutional trading environments, where understanding the movement of large-scale capital—often referred to as “whale activity”—became a central component of his analytical approach. Over time, this perspective evolved into a broader framework centered on identifying capital trends, monitoring liquidity shifts, and aligning trading decisions with prevailing market direction.
Market observers note that Pramukh’s approach places particular emphasis on the relationship between price action and underlying capital flows. Rather than relying solely on traditional valuation metrics, his methodology incorporates volume structure, accumulation patterns, and timing of entry and exit points. This has contributed to a trading style that combines both short-term tactical positioning and medium-term trend participation.
His experience across multiple markets—including equities in Asia and the United States, as well as derivatives—has further shaped his understanding of cross-market dynamics. This multi-market exposure has enabled a more adaptive approach, particularly in environments where volatility and liquidity conditions can change rapidly.
In addition to market participation, Pramukh has also been associated with efforts to translate complex trading concepts into more accessible frameworks. Observers suggest that his emphasis on “following capital, following trend, and maintaining execution discipline” reflects a broader shift within the industry toward structured and rule-based participation, especially among non-institutional investors seeking greater consistency.
As financial markets continue to evolve, the relevance of disciplined methodologies remains a key theme. Practitioners like Pramukh Karupakala Shivakumar are contributing to ongoing discussions around how individual and institutional participants can better navigate increasingly interconnected and data-driven market environments.
About Pramukh Karupakala Shivakumar
Pramukh Karupakala Shivakumar is a financial market practitioner with over two decades of experience in equities and derivatives trading. His work focuses on capital flow analysis, trend-based strategies, and structured execution frameworks. With exposure to multiple global markets, he has developed an approach that integrates volume dynamics, price behavior, and disciplined risk management to support consistent participation in evolving financial environments.
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Volkswagen Rolls Out Cheaper EVs in Battle with Chinese Carmakers
WOLFSBURG, Germany
Volkswagen (ETR: VOW3) has announced the launch of a new lineup of more affordable electric vehicles (EVs) as part of its strategy to compete with the rapidly expanding Chinese electric vehicle market.
The German automaker revealed plans to introduce a range of budget-friendly EVs designed to appeal to a wider customer base. This move is seen as a direct response to the growing dominance of Chinese manufacturers, who have been gaining market share both domestically and internationally with more competitively priced EVs.
Volkswagen’s new models, set to hit European and international markets by mid-2026, will be priced significantly lower than previous EV offerings. The company aims to reduce production costs through enhanced manufacturing processes, scaled production of electric components, and strategic partnerships with battery suppliers.
“By introducing these new, cost-effective electric models, we are making Volkswagen’s innovative technologies accessible to a broader audience,” said Oliver Blume, CEO of Volkswagen. “Our goal is to remain at the forefront of the EV transformation, not only in Europe but globally.”
Volkswagen’s strategy reflects a larger trend in the auto industry, where traditional automakers are ramping up efforts to compete with Chinese EV producers like BYD, NIO, and Xpeng. These companies have been able to reduce costs through economies of scale, local manufacturing, and government-backed incentives, forcing European and U.S. manufacturers to rethink their approach.
The new Volkswagen EVs will focus on combining affordable pricing with high-performance features and cutting-edge technology, including long-range batteries, advanced driver-assist systems, and energy-efficient powertrains. The company is also emphasizing sustainability, ensuring that the vehicles meet stringent environmental standards and offering fully recyclable materials in the production process.
Volkswagen plans to increase its global EV market share with these new models while maintaining its commitment to premium electric vehicles and advancing the company’s carbon-neutral goals. The company’s new offerings are expected to have a significant impact on the European EV market, where Chinese competitors have already made inroads.
About Volkswagen
Volkswagen is one of the world’s leading automobile manufacturers, headquartered in Wolfsburg, Germany. The company operates under multiple brands, including Volkswagen, Audi, Porsche, and SEAT, and is at the forefront of the global automotive shift toward electric vehicles and sustainable transportation solutions.
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