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Senda Athletics Challenges Performance Boundaries with Global Launch of New Fair Trade-Certified Footwear Line
MIAMI, FL Michele Kang, John Neace, Marc Effron new investment Senda Athletics, the pioneering Fair Trade-certified soccer and futsal brand, announced today the commitment of $1.5 million in its seed funding round from some of the most influential names in the NWLS and USL. The seed round has been expanded ahead of the 2026 World Cup, with […]
MIAMI, FL

- Michele Kang, John Neace, Marc Effron new investment
- Senda Athletics, the pioneering Fair Trade-certified soccer and futsal brand, announced today the commitment of $1.5 million in its seed funding round from some of the most influential names in the NWLS and USL.
- The seed round has been expanded ahead of the 2026 World Cup, with an additional $2.5 million available for investment which will fuel the brand’s expansion into 11-a-side soccer.
- After two years of development and testing with professional athletes, the brand introduces the Senda Rosario™ Elite and Senda Mendoza™ Elite.
Senda Athletics, a brand recognized for developing Fair Trade-certified soccer and futsal products, announced today the launch of its elite outdoor soccer footwear line: the Senda Rosario™ Elite and Senda Mendoza™ Elite cleats. This launch, scheduled for May 26, 2026, represents the company’s first major leap into firm ground (FG) footwear following more than two years of research and development. After two years of development and testing with professional athletes, the brand is ready to go to market.
The CEO’s Vision: From Passion to the Global Elite
Behind Senda Athletics is Santiago Halty, an Argentine-American entrepreneur whose story embodies the spirit of resilience. Halty founded Senda in 2010 with the vision of creating a soccer brand rooted in culture, ethics, and creativity. Santiago has led the company from the ground up, a process he has documented in a documentary miniseries where he honestly recounts the challenges of maintaining social justice principles in an industry of giants. His leadership has been key in securing investments from figures such as Michele Kang, Founder and CEO of Kynisca (OL Lyonnes, Washington Spirit, London City Lionesses),John Neace (Louisville City FC), alongside Marc Effron, a South Florida-based entrepreneur known for his ventures in the sports and entertainment sectors. Additional strategic investments came from the Oregon Sports Angels, a prominent angel network supporting sports innovation.
“Senda is more than a brand; it’s a movement that brings the passion of Latin American soccer and the integrity of Fair Trade to the global game,” says Halty.”We partnered with Fair Trade USA on this project, and we couldn’t have done it without them. These cleats will be on the pitch at the World Cup Like Cape Verde goalkeeper Josimar Evora DiaS “Vonzinha” , as well as Maxime Crepeau – Canada national team goalkeeper,with a dozen players in the MLS.”
Field-Validated innovation: From Futsal to Professional Soccer
What makes this launch unique is its technical origin. Senda has built these cleats on its futsal heritage, where ball control and agility are paramount. To guarantee elite-level performance, the Senda Rosario™ Elite FG and Senda Mendoza™ EliteFG models have been tested for more than nine months by professional players, including MLS athletes, ensuring that every detail meets the demands of high-level competition. Qualified athletes’ insights were used to develop the product.
- Senda Rosario™ Elite – Explosive Speed: Designed for the attacker seeking aggressive acceleration. It features a lightweight PEBAX® outsole and Gravity Grip technology for total control at top speeds.
- Senda Mendoza™ Elite – Touch & Control: Designed for the strategist who dictates the rhythm of the game. Crafted with premium microfiber, it focuses on touch precision, balance, and the stability necessary for intelligent playmaking.It features a lightweight PEBAX® outsole, too.
Availability and Distribution
Both models will have a Manufacturer’s Suggested Retail Price (MSRP) of USD $224.99. Starting May 26, 2026, the products will be available:
- Global Sales: Through www.sendaathletics.com with international shipping.
- Physical Exclusivity in Miami: At Dick’s Sporting Goods House of Sport (7239 N Kendall Dr, Miami), the confirmed location to experience Senda in person.
About Senda Athletics
Founded in 2010, Senda Athletics is a brand recognized for developing Fair Trade-certified soccer and futsal products. Its equipment, ranging from soccer balls to technical Gravity Grip socks, is used by international stars and has been the official choice for prestigious tournaments featuring clubs such as Atlético de Madrid and Juventus.
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CandyJar and The All-American Rejects Make History with the First-Ever Microdrama Series from a Musical Act
SAN FRANCISCO, CAThe All-American Rejects join the CandyJar family to exclusively release their thriller-comedy SuperFan, and announce an upcoming new romance series starring the band.
SAN FRANCISCO, CA
CandyJar, the leading US-based microdrama platform operated by Inkitt, is teaming up with The All-American Rejects, fresh off the release of Sandbox, their first album in over 14 years, to launch SuperFan, an original series that marks the first microdrama ever made by a band. All 31 bite-sized episodes are available exclusively on CandyJar at launch. Fans can watch in free batches or subscribe to binge the full series immediately.

The timing for this partnership couldn’t be more electric. The CandyJar exclusive follows an obsessed fan who kidnaps the band and holds them hostage until they release new music, including singles from Sandbox. Equal parts unhinged comedy and genuine thriller, with a vampire subplot that needs to be seen to be believed, SuperFan is guaranteed to keep audiences hooked.
“SuperFan started as a crazy idea and somehow got crazier from there,” said Tyson Ritter of The All-American Rejects. “We are all about being disruptive and CandyJar understands exactly what we are trying to do. Being the first musicians in this space makes me feel like the monkey in orbit… next stop, the moon!”
Produced by Natalie Marciano and Poster Child Pictures, SuperFan brought together creatives from across film, television, music, fashion, unscripted entertainment, and the vertical space. Poster Child brought together veteran television producer Chris Collins, pioneering vertical director Michael Reich, unscripted producer John Salcido, actress Anna Lore, and a special cameo appearance by filmmaker Catherine Hardwicke, alongside creators and influencers from the digital space. Producer and actor Eric Guilmette also joined, both in front of and behind the camera, as the Rejects’ hilariously amoral manager Josh, bringing his extensive experience in the vertical series world to the project.
CandyJar is also excited to announce that they will be collaborating with the band to release a second, romance-forward original movie that directly speaks to the brand’s core audience.
“SuperFan is a unique and unexpected addition to CandyJar’s romance catalogue, but we’re confident it will deeply resonate with our audience. While the content sits within the comedy and thriller genres, there is a strong overlap between our users and The All-American Rejects fanbase and frankly, women love Tyson Ritter,” said Ali Albazaz, CEO and founder of CandyJar’s parent company, Inkitt. “The All-American Rejects are iconic, and we’re excited to continue this partnership with a second, romance series that we know our users will absolutely devour.”
With over 10 million app downloads and more than 1 billion episodes streamed to date, CandyJar has built a massive microdrama audience in the U.S. and beyond, and SuperFan is its latest, most unexpected addition yet.
SuperFan is streaming exclusively on CandyJar starting Friday, May 22. Download the app on iOS, Android or visit candyjar.com.
About CandyJar
CandyJar is the leading microdrama streaming platform originating from the United States, where users are devouring 80 million episodes per month. CandyJar is operated by Inkitt, the data-driven entertainment company founded in 2013 by Ali Albazaz that uses audience intelligence to identify breakout stories before they become hits. The Inkitt pipeline takes a manuscript uploaded by an emerging author, turns it into a bestselling novel on Galatea, and then adapts it into a show audiences can’t stop watching on CandyJar. This approach produces bestsellers at 40x the success rate of traditional publishers. Under Albazaz’s leadership, Inkitt has reached 1 million paid subscribers across Galatea and CandyJar, and has established CandyJar as the definitive home for bold, bingeable content in the U.S.
Learn more at Inkitt.com | Galatea.com | Candyjar.com
About The All-American Rejects
Beginning a renaissance in the 2020s, the band managed to quietly sell out venues across the country on their first proper headline tour in over a decade: 2023’s Wet Hot All-American Summer Tour. They magnetically attracted tens of thousands of fans to see them at free guerilla pop-up concerts at USC, in a cornfield, and outside of a house in Nashville during 2025’s wildly popular “House Party Tour”.
Surveying their influence, Variety put it best, “They won over young listeners with sticky songs about broken hearts and adolescent lust that have resonated across the decades.” For as much as their bulletproof back catalog is attractive to generations of fans, it’s the uncontainable energy of the collective that inspires all listeners to stick around.
Now and forever, The All-American Rejects are proudly “a band of the people,” cutting through the bullshit, silencing the noise, and meeting audiences exactly where they are with music that they need. This spirit surges through their fifth album, first INDEPENDENT release, and first full-length LP in 14 years, Sandbox. It’s the sound of rock’s unsung antiheroes doing what they do best, pulling no punches, and delivering sticky, sharp, and sometimes sweet anthems.
Media Contacts:
CandyJar:
Alexandra Lowder
[email protected]
The All-American Rejects:
Amal Mokhtar
[email protected]
Anna Blatt
[email protected]
FOLLOW THE ALL-AMERICAN REJECTS:
Website |Facebook |TikTok |Instagram |YouTube
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Comfort and Dignity at Home: Personal Care Services for Seniors in Lebanon, NH
Lebanon, NHFamilies in Lebanon who are exploring support options for aging loved ones often ask: “What personal care services are available for elderly residents in Lebanon, NH?” Comfort Keepers of Central & Northern New Hampshire is sharing information about the range of personal care and companionship services available to help older adults remain comfortable and independent […]
Lebanon, NH

Families in Lebanon who are exploring support options for aging loved ones often ask: “What personal care services are available for elderly residents in Lebanon, NH?” Comfort Keepers of Central & Northern New Hampshire is sharing information about the range of personal care and companionship services available to help older adults remain comfortable and independent at home.
Many adults between the ages of 45 and 65 are balancing careers, children, and responsibilities related to aging parents. Reliable in-home support can help relieve scheduling pressures and provide families with added peace of mind while managing daily responsibilities.
Personal Care Services Available for Seniors in Lebanon
Comfort Keepers offers support with everyday activities that can become more difficult as people age. Services available for seniors in Lebanon include assistance with bathing, grooming, dressing, mobility around the home, meal preparation, light housekeeping, companionship, transportation to appointments and errands, and support with maintaining daily routines.
For many families, the goal is to help a parent continue living in familiar surroundings while receiving reliable assistance. Home care services can also provide relief for family caregivers who may be juggling work, parenting responsibilities, and caregiving duties.
Supporting Adult Children and Family Caregivers
“Many families are balancing careers, children, and caregiving responsibilities at the same time,” said Martha Swats, owner of Comfort Keepers of Central & Northern New Hampshire. “We are proud to offer support that helps seniors stay comfortable and connected at home.”
Families are often searching for personal care services available for elderly residents in Lebanon, NH. The right service depends on each senior’s daily needs and preferences. Some older adults may only need companionship and help with errands a few times each week, while others benefit from more consistent support with personal routines and mobility throughout the day.
Comfort Keepers works with seniors and families to discuss schedules, daily concerns, and the type of assistance that would make life at home easier. This can be especially helpful for adult children who live outside the area or who cannot be present every day to help an aging parent with household responsibilities and personal tasks.
The Importance of Companionship and Daily Assistance
In addition to personal care, companionship remains an important part of senior support. Many older adults experience isolation after retirement, the loss of a spouse, or changes in mobility. Regular social interaction, shared activities, and conversation can help seniors feel more engaged and connected to their communities.
Families searching for home care options often prioritize consistency, trust, and dependable communication. Adult children managing care decisions often look for dependable assistance that helps their loved one remain comfortable and supported in a familiar environment.
Local Recognition and Community Commitment
Comfort Keepers of Central & Northern New Hampshire has also earned recognition within the organization for its commitment to service. Owner Martha Swats received the Comfort Keepers Quest for Excellence Award in both 2019 and 2020.
As more families in Lebanon look for ways to support aging loved ones at home, conversations about personal care services continue to grow. Adult children researching options often look for dependable caregivers, flexible scheduling, and support that allows parents to maintain independence while receiving help with everyday routines.
Families interested in learning more about available services can contact Comfort Keepers of Central & Northern New Hampshire for additional information.
Visit us on social media:
Martha Swats
Comfort Keepers of of Central & Northern New Hampshire
(603) 256-2411
https://www.comfortkeepers.com/offices/new-hampshire/plymouth/

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Overnight Support for Families: 24-Hour Care Options in Lincoln, Nebraska
Lincoln, NEFamilies caring for aging loved ones often reach a point where daytime help alone no longer feels like enough. For adult children balancing careers, children, and caregiving responsibilities, overnight support can provide added reassurance while helping parents remain comfortable at home. Comfort Keepers of Lincoln is sharing information about available 24-hour care options for seniors […]
Lincoln, NE

Families caring for aging loved ones often reach a point where daytime help alone no longer feels like enough. For adult children balancing careers, children, and caregiving responsibilities, overnight support can provide added reassurance while helping parents remain comfortable at home. Comfort Keepers of Lincoln is sharing information about available 24-hour care options for seniors who need assistance during both daytime and nighttime hours.
Many adults in the “sandwich generation” are searching for dependable ways to support an elderly parent while managing their own busy households. Concerns about falls, nighttime wandering, interrupted sleep, or loneliness after dark frequently lead families to explore around-the-clock home care services. Comfort Keepers of Lincoln works with families seeking consistent support and familiar caregivers to assist throughout the day and overnight.
Can You Recommend 24-Hour Care Options in Lincoln, Nebraska, for an Elderly Parent Who Needs Overnight Support?
Families in Lincoln seeking overnight and 24-hour care often choose in-home services that allow their loved one to remain in familiar surroundings while receiving help throughout the day and night. Comfort Keepers of Lincoln offers care plans that may include overnight companionship, personal care assistance, meal assistance, mobility support, safety monitoring, and meaningful engagement during the evening and early morning hours. Around-the-clock care can also provide family members with peace of mind when they cannot be present overnight.
This type of support is especially valuable for adult children who live nearby but cannot stay with a parent every evening. Overnight caregivers can assist seniors who wake frequently, need reminders and reassurance during the night, or simply benefit from having someone close by.
Support Designed for Families Managing Multiple Responsibilities
For many families, caregiving responsibilities arrive during an already demanding stage of life. Adults between the ages of 45 and 65 are often caring for children while also helping aging parents maintain independence. Finding reliable home care assistance can help reduce stress while improving the quality of life for the entire family.
Comfort Keepers of Lincoln understands that trust and consistency matter deeply when inviting caregivers into a loved one’s home. The locally owned and operated office focuses on matching seniors with compassionate caregivers while maintaining open communication with families. The organization also emphasizes continuity of care so seniors can build familiarity with the same caregiving team over time.
“Our goal is to help families feel supported during a challenging season of life. When adult children are balancing work, parenting, and concern for an aging parent, having dependable overnight care can bring comfort and reassurance to everyone involved,” said Calli Smith, owner of Comfort Keepers of Lincoln.
Local Care with a Personal Approach
Families researching home care services often look for responsiveness, professionalism, and genuine connection. Comfort Keepers of Lincoln offers consultations that help families discuss schedules, household routines, and daily support needs. The office is also known for answering calls directly rather than relying solely on automated systems, allowing families to speak with someone when questions arise.
In addition to providing home care assistance, Comfort Keepers has earned recognition as a Great Place to Work Certified™ organization, reflecting its commitment to caregivers and workplace culture.
Comfort Keepers also focuses on caregiver education and maintaining strong relationships within the local community. Families seeking care for an aging parent often value familiarity, accountability, and communication when selecting ongoing support services.
Learning More About Overnight and 24-Hour Care
As more families explore ways to help aging loved ones remain at home safely and comfortably, conversations around overnight and 24-hour care continue to grow. Having dependable support during nighttime hours may help families feel more confident while allowing seniors to continue living in a familiar environment.
Families interested in learning more about overnight support and home care services in Lincoln can contact the local office through the care assessment page.
Visit us on social media:
Calli Smith
Comfort Keepers of Lincoln, NE
(402) 603-6500
https://www.comfortkeepers.com/offices/nebraska/lincoln/

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