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Senda Athletics Challenges Performance Boundaries with Global Launch of New Fair Trade-Certified Footwear Line

MIAMI, FL Michele Kang, John Neace, Marc Effron new investment Senda Athletics, the pioneering Fair Trade-certified soccer and futsal brand, announced today the commitment of $1.5 million in its seed funding round from some of the most influential names in the NWLS and USL. The seed round has been expanded ahead of the 2026 World Cup, with […]

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hijo Senda Athletics Challenges Performance Boundaries with Global Launch of New Fair Trade-Certified Footwear Line

  •  Michele Kang, John Neace, Marc Effron new investment
  • Senda Athletics, the pioneering Fair Trade-certified soccer and futsal brand, announced today the commitment of $1.5 million in its seed funding round from some of the most influential names in the NWLS and USL.
  • The seed round has been expanded ahead of the 2026 World Cup, with an additional $2.5 million available for investment which will fuel the brand’s expansion into 11-a-side soccer.
  • After two years of development and testing with professional athletes, the brand introduces the Senda Rosario™ Elite and Senda Mendoza™ Elite.

 

Senda Athletics, a brand recognized for developing Fair Trade-certified soccer and futsal products, announced today the launch of its elite outdoor soccer footwear line: the Senda Rosario™ Elite and Senda Mendoza™ Elite cleats. This launch, scheduled for May 26, 2026, represents the company’s first major leap into firm ground (FG) footwear following more than two years of research and development. After two years of development and testing with professional athletes, the brand is ready to go to market.

The CEO’s Vision: From Passion to the Global Elite

Behind Senda Athletics is Santiago Halty, an Argentine-American entrepreneur whose story embodies the spirit of resilience. Halty founded Senda in 2010 with the vision of creating a soccer brand rooted in culture, ethics, and creativity. Santiago has led the company from the ground up, a process he has documented in a documentary miniseries where he honestly recounts the challenges of maintaining social justice principles in an industry of giants. His leadership has been key in securing investments from figures such as Michele Kang, Founder and CEO of Kynisca (OL Lyonnes, Washington Spirit, London City Lionesses),John Neace (Louisville City FC), alongside Marc Effron, a South Florida-based entrepreneur known for his ventures in the sports and entertainment sectors. Additional strategic investments came from the Oregon Sports Angels, a prominent angel network supporting sports innovation.

“Senda is more than a brand; it’s a movement that brings the passion of Latin American soccer and the integrity of Fair Trade to the global game,” says Halty.”We partnered with Fair Trade USA on this project, and we couldn’t have done it without them. These cleats will be on the pitch at the World Cup Like Cape Verde goalkeeper Josimar Evora DiaS “Vonzinha” , as well as Maxime Crepeau – Canada national team goalkeeper,with a dozen players in the MLS.”

Field-Validated innovation: From Futsal to Professional Soccer

What makes this launch unique is its technical origin. Senda has built these cleats on its futsal heritage, where ball control and agility are paramount. To guarantee elite-level performance, the Senda Rosario™ Elite FG and Senda Mendoza™ EliteFG models have been tested for more than nine months by professional players, including MLS athletes, ensuring that every detail meets the demands of high-level competition. Qualified athletes’ insights were used to develop the product.

  • Senda Rosario™ Elite – Explosive Speed: Designed for the attacker seeking aggressive acceleration. It features a lightweight PEBAX® outsole and Gravity Grip technology for total control at top speeds.
  • Senda Mendoza™ Elite – Touch & Control: Designed for the strategist who dictates the rhythm of the game. Crafted with premium microfiber, it focuses on touch precision, balance, and the stability necessary for intelligent playmaking.It features a lightweight PEBAX® outsole, too. 

 

Availability and Distribution

Both models will have a Manufacturer’s Suggested Retail Price (MSRP) of USD $224.99. Starting May 26, 2026, the products will be available:

  1. Global Sales: Through www.sendaathletics.com with international shipping.
  2. Physical Exclusivity in Miami: At Dick’s Sporting Goods House of Sport (7239 N Kendall Dr, Miami), the confirmed location to experience Senda in person.

 
About Senda Athletics

Founded in 2010, Senda Athletics is a brand recognized for developing Fair Trade-certified soccer and futsal products. Its equipment, ranging from soccer balls to technical Gravity Grip socks, is used by international stars and has been the official choice for prestigious tournaments featuring clubs such as Atlético de Madrid and Juventus.

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Evangelist Willie Ivey Releases ‘Are We Guilty?’, Calling Believers to Full Surrender and Gospel Unity

Fayette, Alabama  Evangelist Willie Ivey announces the release of Are We Guilty?: The Sin of Partial Surrender to the Lordship of Jesus Christ?, a bold Christian book that calls believers to examine whether they have fully submitted to the Lordship of Jesus Christ in love, unity, and the truth of the Gospel.     Published by […]

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Evangelist Willie Ivey announces the release of Are We Guilty?: The Sin of Partial Surrender to the Lordship of Jesus Christ?, a bold Christian book that calls believers to examine whether they have fully submitted to the Lordship of Jesus Christ in love, unity, and the truth of the Gospel.

 

evangelist willie ivey releases are we guilty a faith based call to full surrender gospel oneness and obedience to christ g9A5JS Evangelist Willie Ivey Releases 'Are We Guilty?', Calling Believers to Full Surrender and Gospel Unity

 

Published by City Light Publishers, Are We Guilty? challenges readers to look honestly at the condition of the church and the ways believers may be shaped more by society than by Scripture. With a direct and Scripture-centered message, Ivey addresses the importance of full commitment to Christ, especially in how Christians treat one another across racial, social, cultural, generational, and economic differences.

The book asks a serious spiritual question: if believers call Jesus “Lord,” are they obeying His command to love one another in deed and in truth? Through biblical references, personal reflection, and a strong appeal to the oneness of the Gospel, Ivey urges readers to reject partial surrender and return to the unity Christ prayed for in John 17.

Are We Guilty? explores themes of Christian obedience, spiritual blindness, Gospel unity, brotherly love, repentance, and the need for believers to become doers of the Word rather than hearers only. Ivey calls the church to recognize division as a spiritual problem and to take meaningful steps toward reconciliation, humility, and visible love among all members of the body of Christ.Written for Christians, church leaders, ministry workers, and anyone concerned with unity in the church, this book serves as both a warning and an invitation. It reminds readers that the Gospel is not only something to be preached, but something to be practiced through love, sacrifice, acceptance, forgiveness, and obedience.

Are We Guilty? is now available on Amazon in eBook, paperback, and hardcover formats.

About the Author

Evangelist Willie Ivey is a Christian author and evangelist whose work focuses on biblical truth, obedience to Christ, Gospel unity, and the responsibility of believers to live according to the Lordship of Jesus. Through Are We Guilty?, he calls readers to examine their hearts, confront division, and live as true disciples of Christ.

Author Name: Evangelist Willie Ivey  Book Title: Are We Guilty  Published by: City Light Publishers

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Evangelist Willie Ivey
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Phone: 205-435-2329
Website: evangelistwillieivey.com

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ThriveCart Named to Inc. 5000’s List of Fastest-Growing Companies for 3rd Consecutive Year

NEW YORK, NYPlacement in the top 1,200 reflects ThriveCart’s continued investment in tools that help creators, coaches, entrepreneurs, and online businesses sell more simply and grow with confidence.

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Placement in the top 1,200 reflects ThriveCart’s continued investment in tools that help creators, coaches, entrepreneurs, and online businesses sell more simply and grow with confidence.

ThriveCart, an all-in-one creator commerce, course, and community platform used by more than 75,000 businesses worldwide, has been named to the 2026 Inc. 5000 list for the third consecutive year.

The Inc. 5000 is the annual list of the fastest-growing private companies in America and is recognized as one of the most prestigious rankings of successful independent and entrepreneurial businesses. The list celebrates companies whose innovation, customer focus, and ambition are contributing to the U.S. economy. Past honorees include Microsoft, Meta, Chobani, Oracle, and Patagonia.

Over the past year, ThriveCart has significantly expanded its platform with new products and solutions designed around the needs of modern online businesses. Key developments include the launch of ThriveCart Academy, a course and community platform that brings learning, engagement, and commerce together in one branded experience; the introduction of flexible monthly subscription pricing alongside continued lifetime options; and ThrivePay Installments, a Buy Now, Pay Later (BNPL) solution for higher-ticket offers.

ThriveCart has also introduced several security, compliance, and tax features, including the expansion of built-in sales tax calculation and collection tools across all plans and tools supporting the EU right-of-withdrawal button, while ThriveCart’s PCI DSS v4.0.1 Level 1 Service Provider certification reinforces the company’s commitment to secure payment infrastructure.

“Being named to the Inc. 5000 – in the top 1,200 – is a meaningful recognition of our team’s commitment to customers. That said, a recognition of this prestige doesn’t mean we’re resting on our laurels. Our focus continues to be on giving creators and entrepreneurs the tools and flexibility they need to build durable businesses and grow their revenue. This recognition belongs to our customers, our team, and the broader community that continues to push us to build better,” said Ismael Wrixen, ThriveCart CEO.

“Every company on the Inc. 5000 has a story of perseverance, smart decision-making, and a refusal to sit still,” says Mike Hofman, editor-in-chief of Inc. “Their growth reflects more than strong financial performance, it reflects creativity, resilience, and the customer focus required to build companies that make a lasting impact. We congratulate all honorees on this significant achievement.”

For the full Inc. 5000 list, honoree company profiles, and a searchable database by industry and location, visit inc.com/inc5000.

Inc. 5000 List Methodology
Companies on the 2026 Inc. 5000 are ranked according to percentage revenue growth from 2022 to 2025. To qualify, companies must have been founded and generating revenue by March 31, 2022. They must be U.S.-based, privately held, for-profit, and independent, not subsidiaries or divisions of other companies, as of December 31, 2025. Since then, some on the list may have gone public or been acquired. The minimum revenue required for 2022 is $100,000; the minimum for 2025 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons.

About ThriveCart
ThriveCart is a creator commerce and community management platform designed for course creators, coaches, membership businesses, and digital entrepreneurs. The platform combines high-conversion checkout and funnel technology, subscription management, affiliate programs, community-first course platform with membership delivery, gamification, and lifecycle tools in one unified system. ThriveCart powers more than 75,000 businesses worldwide, has processed over $8 billion in sales across more than 70 million transactions, supports more than 13 million student enrollments, and includes an affiliate network of over 900,000 affiliates. ThriveCart’s mission is to replace fragmented creator tech stacks with a unified commerce and course platform. Visit thrivecart.com for more.

About Inc.
Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company. For more information, visit www.inc.com.

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Jared Orlin
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GUIDRY ELEVATED: Troutman Amin, LLP Elevates Former Prosecutor and Trial Attorney Tori L. Guidry–Known as “The Dame”– to Partner in Firm’s Complex Litigation Group

Irvine, CAGuidry Becomes the Firm’s Fourth Partner Alongside World-Class Attorneys Eric J. Troutman, Puja J. Amin and Brittany A. Andres.

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Guidry Becomes the Firm's Fourth Partner Alongside World-Class Attorneys Eric J. Troutman, Puja J. Amin and Brittany A. Andres.

Powerful litigation attorney and former New Orleans prosecutor Tori L. Guidry–known as the “Dame” of complex litigation– has been elevated to partner after four years in Troutman Amin, LLP’s complex litigation department.

Guidry joined the firm in 2022 after years serving as a felony prosecutor and later a high-profile defense lawyer in New Orleans, Louisiana. Troutman Amin, LLP partners say she brings the grit and dogged determination of a true courtroom hero to the rarified world of complex federal court litigation. 

“Tori is a total killer.  We are a results oriented firm– only the win matters to us.” Troutman Amin, LLP partner Brittany A. Andres said of the elevation. “Tori has delivered win after win year after year. She’s a victory machine. So she is definitely right where she belongs at our side as a partner in this pack of killers we call a law firm.” 

Amongst Guidry’s most notable victories include a decision changing how courts apply the TCPA to text messages, a win opening  regulations on commercial speech, and an order striking entire classes from a TCPA complaint. Each of these victories saved her clients hundreds of millions of dollars in potential exposure.

“She’s just a hell of a lawyer. A true maniac. Totally relentless.” Says Troutman Amin, LLP partner Eric J. Troutman. “She never quits. Never stops. And if you get in her way she’s going to find a way around you or through you. It has just been a fantastic ride watching her put her incredible talent to use for the firm’s clients and now I get to call her my partner. Could not be prouder.” 

But it isn’t just her prowess for winning in litigation that makes her valuable says firm founder Puja J. Amin– it is also her ability to bring people together and solve problems through meticulous attention to detail and wise negotiation. 

puja nad tori GUIDRY ELEVATED: Troutman Amin, LLP Elevates Former Prosecutor and Trial Attorney Tori L. Guidry--Known as "The Dame"-- to Partner in Firm's Complex Litigation Group

Partners Puja J. Amin and Tori Guidry at the Troutman Amin, LLP’s Law Conference of Champions in 2026

“Tori has had a massive impact on the DNA of the firm. She’s a true team builder in addition to a monster litigator. She just has a knack for bringing people together so we can work together effectively no matter how tough things get.” Firm founder Puja J. Amin said of the elevation. “We just wouldn’t be who we are as a team without her– and that really make a difference in the high-stakes environment we occupy.  There’s simply no way we could have delivered the consistently tremendous results the firm has delivered for its clients if it wasn’t for her. So happy to call her my partner.” 

In typical Troutman Amin, LLP style the firm elevated Guidry to partner in public fashion– with all four partners executing an amended partnership agreement live during a recording of the firm’s popular Deserve to Win podcast.

Ep 47 GUIDRY ELEVATED: Troutman Amin, LLP Elevates Former Prosecutor and Trial Attorney Tori L. Guidry--Known as "The Dame"-- to Partner in Firm's Complex Litigation Group

Guidry signed the partnership agreement live during the recording.

“We just figured this was such a big moment that we’d want to preserve it on video for all of our clients and supports to share.” Troutman said of the event. “It really hit home in a big way for all of us and I think that comes through when you watch Episode 47 of Deserve to Win on the firm’s YouTube channel.” 

Ultimately, however, Amin views Guidry’s elevation as validation of the firm’s vision and direction– as well as its penchant for rewarding loyal high performers. 

“There’s nothing better than seeing hard work pay off.” Amin concludes. “I am so proud to run a firm where we not only deliver tremendous VALUE and consistent VICTORES to our clients but also take great care of our employees and reward their dedication and loyalty with appropriate elevations and recognition. Its all part of our famous ‘Deserve to Win’ culture that true winners always want to be a part of.” 

Troutman Amin, LLP is a nationally recognized complex litigation and consultancy firm assisting companies with TCPA, CIPA, AI and data privacy issues and lawsuits nationwide. The firm has 12 lawyers in 3 offices and is credited with numerous first-in-the-nation results and victories for its clients.

For more information or press relations visit TroutmanAmin.com or email [email protected]

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Troutman Amin
Website: www.TroutmanAmin.com

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