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Tinuiti Goes First-to-Market Turning Meta’s New Creative Metrics Into Actionable Intelligence

New York, NYNew Bliss Point tool, Meta Creative Health Dashboard, shows where creative fatigue is putting media investment at risk – and where new creative can unlock growth. 

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New Bliss Point tool, Meta Creative Health Dashboard, shows where creative fatigue is putting media investment at risk – and where new creative can unlock growth. 

New York, NY

Tinuiti, a leading independent media agency, today announced it is first-to-market in translating Meta’s new Creative Fatigue and Creative Diversification signals into financial and operational guidance inside its Bliss Point Marketing Operating System. Tinuiti’s Meta Creative Health Dashboard connects Meta’s signals with spend, performance, format, and placement data, helping brands understand where creative may be limiting returns, how much media investment is exposed and where to act.

This launch comes as Meta and other platforms continue to reshape their algorithms toward greater automation and a deeper reliance on creative signals to determine performance, placing a new premium on strong, diversified content. Creative fatigue has always been a challenge marketers could feel but struggle to quantify; this is Tinuiti’s answer to it. Now, as Creative Diversification comes into focus alongside it, Tinuiti is first to market with a solution that uses Meta’s own signals to tell brands whether they’re on the right path or missing the mark. Without that insight, brands risk the kind of efficiency losses that carry a direct revenue impact.

 

4 3 Tinuiti Goes First-to-Market Turning Meta's New Creative Metrics Into Actionable Intelligence

 

Meta introduced the signals. Tinuiti built the intelligence layer around them, connecting creative health to spend, performance, format and placement data so marketers can make more informed decisions about when, where and how to invest in new creative.

“Automation can make media faster, but it cannot determine whether that speed is creating value. Bliss Point’s Meta Creative Health Dashboard helps brands see when creative is holding back performance, understand the investment at risk and act before the problem becomes more expensive. It turns creative from something marketers know matters into an investment they can evaluate and defend,” said Abbey Klaassen, Chief Executive Officer, Tinuiti.

Bliss Point estimates the amount of media spend exposed to fatigue or declining ad sets and measures the associated ROAS gap against healthy baselines, giving CMOs and CFOs a financial business case for additional creative investment. The dashboard also identifies when spend is overly concentrated in too few creatives and evaluates diversity across formats and placements, helping teams determine where additional creative variation may be needed. API-based alerts surface Meta’s fatigue signals and directs teams to affected ad sets, allowing media buyers and creative strategists to intervene earlier, before performance deterioration compounds.

“Diversified creative is the strongest signal you can give Meta’s delivery system. Tinuiti’s Bliss Point creative dashboard provides real-time visibility into Meta diversity scoring, fatigue flags, and campaign guidance that media buyers and creative strategists can action together. That’s how creative ambition turns into measurable performance,” said Ashley Foster, Creative Partnerships Lead, Meta.  

Marketers often discover creative fatigue only after performance declines, leaving decisions about new assets to instinct. Bliss Point instead shows where fatigue exists, how much investment is exposed and where a refresh may have the greatest impact. By combining Meta’s signals with independent measurement and business context, and giving clients visibility into that intelligence, Tinuiti turns creative into an informed investment decision evaluated against client outcomes, not platform reporting alone. It is Tinuiti’s broader model at work: using technology to uncover growth, expose waste, and maximize media value without obscuring human judgment.

Today’s announcement builds on a period of sustained momentum for Tinuiti, as the agency continues to expand its role as a full-funnel growth partner for enterprise brands. Tinuiti’s average deal size has increased 66% over the past two years, and the agency has recorded nearly 50 integrated, multichannel or AOR wins since January 2024, with 2026 pacing toward nearly twice the number recorded in 2024. Recent broader mandates include SNIPES USA, Agency of Record; Allies of Skin, Media Agency of Record; Carter’s, Inc., Full-Funnel Agency of Record; Wolverine World Wide, Inc. (Merrell®, Saucony®, Chaco®, Wolverine®, and Cat® Footwear), Media Agency of Record; and Serta Simmons Bedding, Digital Agency of Record.

Tinuiti has also strengthened its senior leadership bench throughout 2026, with Wes Harris appointed Global Chief Operating Officer, Abbey Klaassen joining as CEO, and Bryan Wiener named Chairman of the Board. Together with continued investment in Bliss Point, these moves reflect Tinuiti’s evolution as a full-funnel growth partner built to help brands navigate an increasingly automated media landscape, where creative is fast becoming one of the most important levers left for marketers to control.

About Tinuiti

Tinuiti is a media agency that not only builds brands, but architects business outcomes. Guided by its mission to “Love Growth. Hate Waste.”, Tinuiti creates immediate and lasting growth for clients. At the center is Tinuiti’s Bliss Point Marketing Operating System – the ultimate brand and performance unifier – which fuels decisions across Audience, Creative, Media and Measurement. This approach allows Tinuiti to treat each client’s business like its own, making smarter decisions, faster, and with greater accountability. With over $4.5 billion in media under management and 1,200 employees across the U.S., Mexico and EMEA, Tinuiti delivers measurable impact for leading brands. For more information, visit tinuiti.com.

Media Contact Details
Victoria Woodside
Email: Send Email
Website: tinuiti.com

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BMA Conventions Announces Healthcare Facilities Convention, Virginia 2026 in Herndon

HERNDON, Va., September 16, 2026Two-day executive gathering will connect healthcare facility leaders and solution providers focused on smarter, safer and more resilient hospital infrastructure. BMA Conventions will bring the Healthcare Facilities Convention, Virginia 2026 to the Washington Dulles area, taking place Nov 17, 2026 through Nov 18, 2026 at the DoubleTree by Hilton Washington Dulles Airport in Herndon, Virginia. The convention […]

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September 16, 2026

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HERNDON, Va., September 16, 2026

Two-day executive gathering will connect healthcare facility leaders and solution providers focused on smarter, safer and more resilient hospital infrastructure.

BMA Conventions will bring the Healthcare Facilities Convention, Virginia 2026 to the Washington Dulles area, taking place Nov 17, 2026 through Nov 18, 2026 at the DoubleTree by Hilton Washington Dulles Airport in Herndon, Virginia.

The convention is designed for senior healthcare executives, facility directors, innovation leaders and technology providers working to modernize healthcare infrastructure and operations. The program will focus on practical strategies and technologies that can improve reliability, efficiency, resilience, safety and the patient environment across hospitals and health systems.

Key areas of discussion will include smart infrastructure and predictive maintenance, patient-centric facility design, energy efficiency and sustainability, emergency preparedness, cybersecurity and risk management, healthcare data and predictive analytics, AI-ready hospitals, air quality and HVAC, power reliability, modular design, compliance and procurement resilience.

The event format will combine panel discussions, industry expert talks, curated networking and focused one-on-one conversations. The goal is to create a high-signal environment where healthcare decision-makers can exchange real-world ideas, evaluate emerging solutions and build relationships with peers and solution providers.

Virginia’s Washington Dulles region provides a strategic setting for the convention, giving healthcare leaders from Virginia, Washington, D.C., Maryland and the broader Mid-Atlantic region a focused forum to discuss the next generation of healthcare facilities.

Healthcare facilities are being asked to operate more efficiently, remain resilient, support rapidly evolving digital technologies and create better environments for patients and staff. The Virginia convention is designed to bring the leaders responsible for those decisions together for practical, forward-looking conversations.

EVENT AT A GLANCE

Event: Healthcare Facilities Convention, Virginia 2026

Dates: Nov 17, 2026 through Nov 18, 2026

Venue: DoubleTree by Hilton Washington Dulles Airport

Location: Herndon, Virginia

Organizer: BMA Conventions

Event page: https://bmaconventions.com/smart-healthcare-facilities-convention/

ABOUT BMA CONVENTIONS

BMA Conventions produces executive-focused industry events that connect decision-makers, operational leaders and solution providers around the technologies, strategies and partnerships shaping the future of their sectors.

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BMA Conventions
Email: Send Email
Phone: +1 571-577-6738
Website: bmaconventions.com

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“TOPAZ Ápice do Alfa · Competição Global” começa com força! Investimento em valor versus negociação de alta frequência, o cenário global dos investimentos entra em uma nova era de reflexão

SÃO PAULO, BrazilEm agosto de 2026, o aguardado grande evento global de investimentos — “TOPAZ Ápice do Alfa · Competição Global” — foi oficialmente lançado. O evento é promovido pela gigante de investimentos financeiros Topaz Advisors (TOPAZ) e reúne a atenção dos principais mercados de capitais do mundo, com o objetivo de selecionar o “gestor do fundo […]

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September 15, 2026

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SÃO PAULO, Brazil

Em agosto de 2026, o aguardado grande evento global de investimentos — “TOPAZ Ápice do Alfa · Competição Global” — foi oficialmente lançado. O evento é promovido pela gigante de investimentos financeiros Topaz Advisors (TOPAZ) e reúne a atenção dos principais mercados de capitais do mundo, com o objetivo de selecionar o “gestor do fundo de dezenas de bilhões” da TOPAZ.

Na formação inicial, dois participantes de grande destaque e com estilos extremamente representativos despertaram ampla discussão:

Johnathan Sterling — representante do investimento em valor de Wall Street, que segue há longo prazo uma estratégia de “fundamentos em primeiro lugar, buscando vencer com estabilidade”, defendendo a valorização intrínseca das empresas como núcleo, atravessando ciclos de alta e baixa e buscando crescimento por meio de juros compostos.

Mark Wexler — um trader de destaque no campo da negociação de alta frequência, que utiliza modelos quantitativos para orientar as decisões de mercado, especializado em operações rápidas de curto prazo e arbitragem entre mercados, buscando o maior espaço possível para lucros em movimentos de alta velocidade.

Este confronto de alto nível entre “estratégia conservadora vs. estratégia agressiva” e “valor de longo prazo vs. eficiência de curto prazo” não representa apenas uma disputa entre estratégias de investimento, mas também reflete, em um nível mais profundo, as mudanças estruturais que estão ocorrendo atualmente no ecossistema dos mercados financeiros.

O “ponto central das divergências” no mundo dos investimentos explode aqui

Atualmente, o ambiente financeiro global está passando por um período de ajustes intensos — mudança na política monetária do Federal Reserve, perturbações geopolíticas contínuas, correção nas avaliações do setor de tecnologia e rápido desenvolvimento das tecnologias de IA e negociação baseada em dados. Nesse contexto, o tradicional “investimento em valor” e a emergente “negociação quantitativa” estão enfrentando um choque sem precedentes:

O estilo conservador de Johnathan representa a persistência da maioria dos investidores de médio e longo prazo em enfrentar a volatilidade e buscar maior previsibilidade;

As operações agressivas de Mark simbolizam a exploração dos investidores de uma nova geração, impulsionada pela tecnologia, em busca dos limites da eficiência do mercado e da frequência de negociação.

A competição não é apenas uma disputa, mas também um realinhamento da percepção global sobre investimentos

A TOPAZ declarou no lançamento da competição: “O significado da TOPAZ Ápice do Alfa · Competição Global não é apenas encontrar a pessoa com o maior retorno. Mais importante ainda, queremos fazer com que investidores de todo o mundo reflitam novamente sobre a seguinte questão: na nova era dominada por IA, negociação quantitativa e disputas macroeconômicas, que tipo de estratégia é realmente sustentável? Que lógica de investimento poderá liderar os caminhos futuros de alocação de capital?”

“Os gestores de ativos não são mais apenas guardiões do capital, mas precisam se tornar parceiros estratégicos na construção dos caminhos de comportamento do capital.” declarou Adrian Leung, cofundador e diretor de investimentos da TOPAZ. “Este confronto é um passo importante para promovermos a transformação dos padrões do setor.”

Em uma era em que a gestão de riscos baseada em IA e a onda de descentralização avançam simultaneamente, a TOPAZ enfatiza que o papel dos consultores de investimentos precisa passar por uma transformação — não sendo mais apenas um preservador de patrimônio, mas também um arquiteto de estratégias.

“Não queremos apenas proteger o capital, mas também projetar a forma como ele se comportará no futuro.”

—— Evan Brooks, gestor de fundos sênior da TOPAZ

A competição terá duração de 5 meses e permitirá que espectadores de todo o mundo participem de votações em tempo real e interajam com as estratégias. As operações reais de Johnathan e Mark serão apresentadas simultaneamente por meio de um sistema de exibição de dados totalmente público e transparente, permitindo que todos os jurados e investidores acompanhem, avaliem e aprendam em tempo real.

A tempestade de capital já começou, e a linha divisória entre diferentes percepções está se tornando cada vez mais clara.

Neste confronto entre riqueza, lógica e a era atual, de que lado você está preparado para ficar?

—— TOPAZ Ápice do Alfa · Competição Global, campo de testes para uma nova ordem global de investimentos

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AD Mortgage Introduces New Lender-Paid Rate Buydown Option

Fort Lauderdale, FLAD Mortgage, a leading wholesale lender in the United States, today introduced a new Lender-Paid Rate Buydown option, giving mortgage professionals greater flexibility to help eligible homebuyers lower their initial monthly payments without relying on contributions from sellers, builders or other third parties. The new option is designed to help AD Mortgage partners structure more competitive purchase […]

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September 15, 2026

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Fort Lauderdale, FL

AD Mortgage, a leading wholesale lender in the United States, today introduced a new Lender-Paid Rate Buydown option, giving mortgage professionals greater flexibility to help eligible homebuyers lower their initial monthly payments without relying on contributions from sellers, builders or other third parties.

1 6 1 AD Mortgage Introduces New Lender-Paid Rate Buydown Option

The new option is designed to help AD Mortgage partners structure more competitive purchase offers while supporting borrowers with a more affordable start to homeownership. In addition, AD Mortgage has extended its Temporary Rate Buydown promotion, offering an additional 50 basis points in enhanced pricing on eligible loans locked through September 30, 2026.

Lender-Paid Rate Buydowns are available through the Wholesale, Non-Delegated, Correspondent Plus and Delegated channels for eligible purchase and rate-and-term refinance transactions on primary residences and second homes. Eligible programs include Conventional Fixed (DU-eligible), 30-Year Fixed Apex Prime*, Super Prime, and Prime. The additional 50 bps Buydown Promo does not apply to the Delegated channel or Apex Prime program. Additional eligibility requirements apply.

“Purchase affordability remains one of the biggest challenges facing borrowers today,” said Max Slyusarchuk, CEO of AD Mortgage. “Our new Lender-Paid Rate Buydown option gives mortgage professionals another flexible way to structure competitive purchase loans without depending on seller or builder contributions. Together with the extended pricing promotion for eligible loans, it can help more borrowers ease into homeownership and help our partners win more purchase business.”

Key highlights include:

  • Availability through the Wholesale, Non-Delegated, Correspondent Plus and Delegated channels
  • Eligibility for purchase and rate-and-term refinance transactions
  • Availability for primary residences and second homes
  • Programs: Conventional Fixed (DU-eligible), 30-Year Fixed Apex Prime*, Super Prime, Prime  
  • An additional 50 bps in enhanced pricing on eligible Temporary Rate Buydowns locked through September 30, 2026; the promotion excludes Apex Prime and Delegated-channel loans

 

Partners can create an eligible purchase loan in the AIM Partner Portal and select a Lender-Paid Buydown Plan in Products & Pricing. For loans eligible for the additional 50-bps Buydown Promo, partners must lock the loan by September 30, 2026; the pricing incentive will be applied automatically to eligible locks. Additional eligibility requirements apply.

The new Lender-Paid Rate Buydown feature delivers the flexibility and support that reinforce AD Mortgage’s commitment to being the Lender of Choice for mortgage professionals.

For more information, please visit https://admortgage.com/.

About AD Mortgage

As a premier direct mortgage lender, AD Mortgage offers a full spectrum of Conventional, Government, and Non-QM loan products with 24-hour turnaround times and some of the most competitive rates in the industry. In addition to their AD Power Jumbo loan product, AD Mortgage offers programs for Prime borrowers, Foreign National borrowers, as well as borrowers with imperfect credit histories. Programs with no income verification are also offered for investment property loans.

The company offers free concierge services, bank statement reviews, marketing tools and resources, and more to support the brokers they serve. In 2025, AD Mortgage received several prestigious industry awards, including HousingWire Vanguard Award, PROGRESS in Lending’s Lending Luminary Award, National Mortgage Professional’s Legend of Lending Award, HousingWire Industry Titan Award. This year, the company was also featured in CBS, Bloomberg, and Inc., underscoring its growing influence and leadership in the mortgage industry.

AD Mortgage is an Equal Housing Lender. NMLS ID #958660. 899 W Cypress Creek Rd, Fort Lauderdale, FL 33309. For important disclosures and state licensing information:
https://admortgage.com/important-disclosures/

Media Contact Details
Andy Restrepo
AD Mortgage, LLC
Email: Send Email
Phone: (645) 240-2300
Website: admortgage.com

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