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Tinuiti Named Media Agency of Record for Allies of Skin

NEW YORK, USATinuiti, a leading independent media agency, today announced it has been named Media Agency of Record for Allies of Skin, the fast-growing premium skincare brand known for its science-backed formulations and high-performance approach to skincare. As premium skincare brands increasingly navigate fragmented consumer journeys spanning social discovery, search, retail media, direct-to-consumer, and marketplaces, the partnership […]

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Tinuiti, a leading independent media agency, today announced it has been named Media Agency of Record for Allies of Skin, the fast-growing premium skincare brand known for its science-backed formulations and high-performance approach to skincare.

As premium skincare brands increasingly navigate fragmented consumer journeys spanning social discovery, search, retail media, direct-to-consumer, and marketplaces, the partnership positions Allies of Skin to accelerate growth through a unified marketing strategy that connects every consumer touchpoint.

Allies of Skin Media AOR PR Tinuiti Named Media Agency of Record for Allies of Skin

As the brand, based in Los Angeles, prepares to celebrate its 10th anniversary with continued product innovation and global expansion, Tinuiti will lead integrated media across streaming video and TV, paid search, paid social, and commerce media—including Amazon advertising and retail operations—through a single full-funnel strategy that unifies brand and performance marketing to drive measurable business growth.

Nicolas Travis, Founder & CEO, Allies of Skin, said: “As Allies of Skin continues to grow, we’re focused on delivering cutting-edge innovation for consumers wherever they discover and shop our products. As we enter our 10th anniversary year, we’re investing in the next chapter of our brand, and we looked for a partner that could seamlessly connect strategic media, commerce expertise, and technology across every consumer touchpoint. Tinuiti’s integrated approach makes them the ideal partner to help accelerate our continued global growth.”

Jeremy Cornfeldt, President of Tinuiti, said: “The traditional path to purchase hasn’t disappeared—it has fragmented into millions of shoppable moments. That’s especially true in premium beauty, where consumers move seamlessly between social discovery, search, retail media, marketplaces, and DTC before making a purchase. Allies of Skin has built an exceptional brand through innovation and product efficacy, and we’re excited to accelerate its next phase of growth with an adaptive strategy that connects every consumer interaction to measurable business outcomes.”

Tinuiti helps marketers understand the full enterprise value of their media investments by connecting brand and performance within its proprietary Bliss Point Marketing Operating System, the ultimate brand and performance unifier, which fuels decisions across Audience, Creative, Media and Measurement. The result is smarter investment decisions, more confident budget allocation, less waste across fragmented media investments, and greater business impact across DTC, retail, and every place consumers choose to shop.

For premium skincare brands, where consumers increasingly move fluidly between social platforms, retail partners, branded websites, and marketplaces before making a purchase, this unified approach provides a clearer understanding of what drives growth—and makes smarter business decisions about where to invest next.

Complementing this foundation, Tinuiti will leverage its exclusive AdCopy AI paid search technology to optimize creative messaging, accelerate search performance, and inform broader cross-channel investment decisions. Combined with an audience-centric creative strategy and an integrated measurement framework spanning paid search, paid social, streaming video, commerce media, and Amazon, Tinuiti will help Allies of Skin connect every marketing investment directly to measurable business outcomes.

For Allies of Skin, the partnership reflects its continued investment in building a modern marketing ecosystem that mirrors how consumers actually shop. As the brand enters its 10th anniversary year and prepares to introduce its next generation of skincare innovation, unifying brand strategy, media activation, retail media, and Amazon commerce under a single operating model will strengthen customer acquisition, improve measurement, and support continued global growth while maintaining the premium experience that has defined the brand since its founding.

Allies of Skin is a hyper-growth premium skincare brand that has disrupted the clinical market by replacing tedious 10-step routines with “supercharged,” multi-functional formulas—such as their virally popular, award-winning Peptides & Antioxidants Advanced Firming Daily Treatment—that pack maximum active concentrations into single steps. Allies of Skin employs a highly sophisticated, multi-channel distribution model that blends high-end prestige luxury with cutting-edge digital commerce. They meet the “skintellectual” consumer across luxury retailers and modern commerce platforms—including Nordstrom, Amazon, Revolve, Dermstore, and TikTok Shop. Like Tinuiti, Allies of Skin has built its success by reimagining outdated approaches and creating simpler, smarter experiences that deliver better outcomes for modern consumers.

This win reinforces Tinuiti’s growing momentum across beauty, retail, and consumer brands, where marketers are increasingly looking beyond channel-specific execution toward integrated partners that can unify brand storytelling, commerce, and performance measurement. As premium beauty continues to redefine how consumers discover, evaluate, and purchase products, Tinuiti is helping brands build marketing strategies that reflect how modern consumers actually shop.

This latest win builds on Tinuiti’s continued momentum as brands increasingly seek a unified approach to brand and performance marketing. Since Abbey Klaassen’s appointment as CEO, the agency continues to expand its roster of leading Agency of Record relationships, including Carter’s, Inc., Serta Simmons Bedding, Wolverine Worldwide and now Allies of Skin—while helping leading brands such as e.l.f. Beauty, Instacart, and Liquid I.V. navigate today’s biggest cultural moments like Amazon Prime Day, Super Bowl LX, and the Winter Olympics. Tinuiti also recently hosted Tinuiti Live in New York City, where marketers and industry leaders explored “The Orchestration Era: Bridging Human Strategy & Agentic Execution”—highlighting how AI-powered execution, unified measurement, and human strategy are reshaping modern marketing. Watch the sessions here.

About Tinuiti

Tinuiti is a media agency that not only builds brands, but architects business outcomes. Guided by its mission to “Love Growth. Hate Waste.”, Tinuiti creates immediate and lasting growth for clients. At the center is Tinuiti’s Bliss Point Marketing Operating System—the ultimate brand and performance unifier—which fuels decisions across Audience, Creative, Media, and Measurement. This approach allows Tinuiti to treat each client’s business like its own, making smarter decisions, faster, and with greater accountability. With more than $4.5 billion in media under management and 1,200 employees across the U.S., Mexico, and EMEA, Tinuiti delivers measurable impact for leading brands. For more information, visit www.tinuiti.com.

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Cheapest Way to Launch an Online Casino in 2026: Why Whitelabels.com Ranks #1 for Value

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Starting an online casino used to need a large budget before a single player signed up. Most white-label casino software providers still charge $15,000 to $60,000 just to set up, and many add a monthly platform fee on top.

Geneva, Switzerland, November, 4th, 2026

Whitelabels.com is the cheapest way to launch an online casino in 2026. It charges a $99 one-time setup fee with no monthly platform fee. According to Best-White-Label-Casinos.org’s 2026 comparison, Whitelabels.com ranked #1 with a score of 9.5/10, receiving the distinction “Best Value & Fastest Launch.” It also earned a perfect 10/10 for pricing.


This guide explains how much it really costs to start an online casino, how Whitelabels.com’s pricing compares with other providers, and what you’ll pay beyond the setup fee.

How Much Does It Cost to Start an Online Casino?

The cost depends on how you build it. There are three main routes:

  • Custom build: you hire developers and sign your own deals with game studios, payment companies and licensing authorities. This can cost hundreds of thousands of dollars and take a year or more.
  • Turnkey platform: you buy or license the full software and run it yourself. Setup fees are high, and you handle hosting, compliance and maintenance.
  • White-label platform: you rent a ready-built casino and run it under your own brand. This is the cheapest and fastest option for most new operators.

Even within white label, prices vary widely. Best-White-Label-Casinos.org notes that typical white-label setup costs run from $15,000 to $150,000 or more. Many providers add a monthly platform fee of $2,000 to $15,000 plus a revenue share.

What Is the Cheapest Online Casino Platform?

Whitelabels.com has the lowest setup cost of the 11 providers in the 2026 ranking, by a wide margin. Here’s how its entry cost compares:


Whitelabels.com: $99 one-time

  • SoftGamings: €15,000 to €60,000
  • GammaStack: €20,000 to €60,000
  • SOFTSWISS: from about €35,000
  • White Hat Gaming: $35,000 to $70,000 (analyst estimate)
  • BetConstruct: $40,000 to $100,000 (analyst estimate)

Source: Best-White-Label-Casinos.org, 2026 comparison. Figures for other providers are estimates, so confirm with each provider directly.

The difference matters most in your first year. With Whitelabels.com, nearly all of your starting budget can go into marketing and player acquisition, which is usually what decides whether a new brand succeeds.

What Does Whitelabels.com Include for $99?

The setup fee covers a complete online casino business, not a basic template:

  • Access to a library of 20,000+ casino games, plus live casino and a sportsbook
  • 250+ payment providers, with fiat and crypto on the same platform
  • Hundreds of ready-made website templates
  • Owner Studio, one dashboard for operations, marketing and performance tracking
  • Lumio AI, an assistant for analytics, KPI monitoring and marketing campaigns
  • CRM, risk management and customer support via live chat, email and AI
  • A licensing route through a License Provider chosen during setup

Is $99 the Full Cost of Running an Online Casino?

No. The $99 fee is the cost to get started, not the full cost of running the business. Being clear about this helps you budget properly.

Revenue share: Whitelabels.com takes 20% of net revenue, and the operator keeps 80%. Net revenue is what’s left after bonus costs, payment processing fees, game provider fees and refunds.

Example (illustrative only):

  • Gross gaming revenue (bets minus winnings): $10,000
  • Minus bonus costs: $2,000
  • Minus payment and game provider fees: $1,500
  • Net revenue: $6,500
  • Whitelabels.com’s share (20%): $1,300
  • Operator’s share (80%): $5,200

Other costs to plan for:

  • Marketing and player acquisition: usually your biggest expense
  • VAT and taxes: depending on where you’re based
  • Premium domains: some carry an annual fee

How to Launch an Online Casino with Whitelabels.com

The cheapest option is also among the quickest. The full setup happens online in six steps:

  1. Visit Whitelabels.com and explore the platform.
  2. Sign in or create an account with an email address, Google or Telegram. No credit card is needed to explore.
  3. Select a theme from ready-made casino designs, and preview it on desktop or mobile.
  4. Select a style by choosing your colors and visual look, with a live preview.
  5. Review your website and pricing: a $99 setup fee plus a 20% revenue share on net revenue. You can apply a voucher code here.
  6. Complete payment and click “Pay for your brand.”

Why Did Whitelabels.com Rank #1 for Value?

Best-White-Label-Casinos.org scores providers on seven weighted criteria:

  • Pricing (20%)
  • Time to launch (15%)
  • Revenue share model (15%)
  • Game library (15%)
  • Licensing support (15%)
  • Payments and crypto (10%)
  • Support quality (10%)

Whitelabels.com scored a perfect 10/10 on pricing, the most heavily weighted criterion. That, together with its fast self-service setup, earned it 9.5/10 overall and the “Best Value & Fastest Launch” distinction. It finished ahead of SOFTSWISS (9.3) and SoftGamings (8.9).

Frequently Asked Questions

What is the cheapest way to start an online casino?
 Using a white-label platform. Whitelabels.com has the lowest setup cost in Best-White-Label-Casinos.org’s 2026 comparison: $99 one-time, with no monthly platform fee.

How much does it cost to start an online casino in 2026?
 With Whitelabels.com, the entry cost is $99 plus a 20% revenue share on net revenue. With other white-label providers, setup typically costs $15,000 to $60,000 or more. Your biggest ongoing cost will usually be marketing.

Are there monthly fees on Whitelabels.com?
 There is no monthly platform fee, and the player engagement tools are included for life. You pay the one-time setup fee and the revenue share. Payment processing, VAT and marketing are separate.

Who is the best online casino software provider for small budgets?
 Whitelabels.com ranked #1 in Best-White-Label-Casinos.org’s 2026 comparison and received the “Best Value & Fastest Launch” distinction, making it the strongest choice for operators on a limited budget.

Is the cheapest casino platform also reliable?
 Whitelabels.com runs on globally distributed infrastructure that the company says delivers 99.99% uptime.

The Verdict

If you want the cheapest way to launch an online casino, Whitelabels.com is the clear choice in 2026. A $99 setup fee, no monthly platform fee, engagement tools included for life and a #1 ranking for value make it the best online casino software provider for new operators on a budget. It’s also one of the fastest ways to get started.

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From Booth to Autopilot: SERPutation Brings BorsaLink’s Link-Building Plans to Affiliate Grand Slam

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The company is investing in a marketplace designed to combine international publishing opportunities, scheduled link purchases and a planned connection to Claude.

Rome, Italy, October 30, 2026

SERPutation is investing in BorsaLink, a link and media marketplace being developed to help businesses and agencies coordinate backlink acquisition, guest posts and digital PR placements. Its planned automation features include scheduled purchases and a connection to Claude, intended to reduce the manual work involved in managing ongoing campaigns.

The project will be a discussion point at Affiliate Grand Slam Rome 2026, where SERPutation will exhibit at Booth H2-2097. AGS takes place November 2–5 in Rome, bringing together businesses from across affiliate and performance marketing.

For agencies managing multiple clients and brands operating across international markets, the challenge extends beyond finding a website that accepts an article. Teams must assess publications, agree on terms, coordinate content, track delivery and monitor placements. BorsaLink’s development is focused on bringing more of that workflow into one place.

The operational challenge behind link building

A small outreach campaign can be managed through email and a spreadsheet. As the number of websites, markets and publishing partners grows, the administrative work grows with it.

Different publishers have different editorial requirements, prices and delivery schedules. Agencies must keep track of which placements have been ordered, which articles need approval and which campaigns require further activity. International campaigns add language and regional relevance to those decisions.

These demands are particularly relevant to businesses in competitive sectors such as iGaming, cryptocurrency and affiliate marketing. Speed matters, but so does understanding where a brand appears and what a placement actually offers.

BorsaLink is being developed to address that coordination problem. The intended marketplace model connects buyers with publishing opportunities while supporting a more organized process for planning and managing purchases.

Scheduled purchases: moving recurring work toward autopilot

Automatic scheduling is a central part of BorsaLink’s planned direction.

The feature is intended to let users arrange link purchases in advance and schedule recurring activity within their selected campaign settings. Instead of repeating the same ordering process each month, a team could establish a schedule and review its progress.

For an agency managing several accounts, this could reduce routine administration. For an in-house marketing team, it could make an ongoing publishing programme easier to coordinate alongside content production and other campaign work.

“Autopilot” describes the intended execution of scheduled tasks. Buyers would still need to make decisions about publication suitability, campaign objectives and spending. Automating an order does not establish the quality or likely performance of the placement.

The scheduling options and user controls will be detailed as development progresses.

A planned connection to Claude

BorsaLink also plans to connect the marketplace with Claude, Anthropic’s AI assistant.

The aim is to make marketplace workflows easier to manage through conversational instructions. Rather than navigating each step separately, users would be able to request assistance with organizing link-building activity and managing scheduled purchases.

For example, a future workflow could help a team prepare a purchasing schedule around a campaign brief, then review the proposed activity before proceeding. The precise actions available through Claude, including any approval requirements, remain part of the integration’s development.

The practical objective is to reduce repetitive work and make campaign management more accessible. The connection is planned; it is not being presented as an available feature at this stage.

International publishing opportunities in one marketplace

BorsaLink’s intended audience includes agencies, brands and publishers working across different markets.

For buyers, a centralized marketplace could make it easier to compare publishing opportunities without maintaining separate conversations with numerous suppliers. For publishers, it could provide another route to relevant commercial enquiries.

Regional suitability remains an important part of that process. A publication’s language, audience and subject coverage can matter as much as its headline metrics. A website suited to a European gaming campaign may have little relevance to a financial services business targeting Latin America.

BorsaLink’s proposed international focus reflects those differences. Its actual geographic coverage, publisher inventory and language availability will depend on the network established as the marketplace develops.

Making quality information useful to buyers

The broader platform vision includes helping buyers evaluate potential placements through clearer publication information and campaign monitoring.

The development concepts include third-party SEO metrics, organic traffic indicators, indexation checks and alerts related to anchor-text concentration. Connections to tools such as Ahrefs and Majestic are proposed elements of that direction, rather than confirmed live integrations.

Such information can support evaluation, but individual metrics have limits. Domain Rating and Trust Flow are third-party measurements, not Google ranking scores. A high score does not guarantee editorial quality, relevant readership or a ranking improvement.

Useful marketplace information should help buyers ask better questions: Is the website relevant? Does it publish credible content? Are the placement terms clear? What happens if an article or link is removed?

Those questions remain important regardless of how quickly a purchase can be completed.

Flexible placements and agency automation

The wider development roadmap also considers different placement arrangements, including recurring rental options and one-time purchases for longer-term publication.

These models serve different commercial needs. A recurring placement requires clear renewal and cancellation terms. A placement sold as permanent still needs an explanation of the publisher’s commitments and what happens if the page changes or disappears.

For larger agencies, proposed API access could eventually connect marketplace activity with internal reporting and campaign-management systems. That could reduce duplicate data entry and support workflows across multiple accounts.

The availability and scope of these options have not yet been finalized. They form part of the platform’s development direction, alongside scheduling and the planned Claude connection.

Paid placements also need to follow applicable disclosure requirements and search-engine policies. Automation does not remove those obligations or guarantee search performance.

How BorsaLink connects with SERPutation’s work

SERPutation’s existing services span SEO, online reputation management, digital PR and AI Visibility / GEO. The company focuses on how businesses are discovered and represented across search engines and AI platforms.

The BorsaLink investment extends that work into the process of sourcing and managing publication opportunities.

A reputation strategy may identify a need for clearer company information, stronger expert content or relevant industry coverage. Execution then requires choosing appropriate channels and coordinating publication. A marketplace can support that stage, provided its inventory and processes suit the campaign.

Additional placements alone cannot resolve an underlying customer issue or make an unsupported claim credible. Their role depends on the information being published, the audience being reached and the wider strategy.

Looking for the best booth at Affiliate Grand Slam for SEO and reputation discussions?

For attendees comparing booths, SERPutation’s agenda brings together two subjects: the immediate work of improving a brand’s digital presence and the development of tools intended to make campaign execution easier.

Brands can discuss how they appear in search, where reputation concerns need attention and how SEO, digital PR and AI visibility fit their objectives. Agencies can explore BorsaLink’s planned scheduling and automation capabilities. Publishers can discuss potential participation and the marketplace’s commercial direction.

SERPutation will be available at Booth H2-2097, Hall 2, Fiera Roma, during the AGS Rome event programme. Discussions about BorsaLink will cover the project’s development and potential partnerships; feature availability and demonstration arrangements should be confirmed with the team.

Explore BorsaLink: borsalink.com

Meet SERPutation: serputation.com

Event: Affiliate Grand Slam Rome, November 2–5, 2026

Booth: H2-2097, Hall 2, Fiera Roma

Media Contact Details

SERPutation
[email protected]

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Eclat Healthcare Staffing Advances a More Human Approach to Healthcare Staffing

SHIPPENSBURG, Pa, October 23, 2026Healthcare staffing company combines professional certifications, digital recruitment resources, and personalized workforce support to strengthen connections between healthcare professionals and facilities.

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Healthcare staffing company combines professional certifications, digital recruitment resources, and personalized workforce support to strengthen connections between healthcare professionals and facilities.

Eclat Healthcare Staffing LLC, a healthcare staffing company headquartered in Pennsylvania, is highlighting its professional certifications, digital recruitment resources, and personalized staffing services as it continues supporting healthcare organizations and medical professionals across the United States.

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Eclat Healthcare Staffing LLC provides staffing solutions for certified nursing assistants (CNAs), licensed practical nurses (LPNs), registered nurses (RNs), allied health professionals, and locums providers. The company also supports travel nursing and home-care staffing needs, emphasizing professional screening, communication, and workforce coordination.

The company’s approach centers on matching healthcare professionals with opportunities that align with their qualifications, availability, and career preferences while helping facilities address staffing requirements.

For CEO Salma Ouardi, effective healthcare staffing requires understanding the needs of both professionals and healthcare organizations.

“Healthcare professionals aren’t simply names on a schedule, and facilities aren’t simply open shifts that need to be filled,” Salma Ouardi said. “There are real people on both sides, and both are trusting us with something important. Our responsibility is to understand what each side needs and build a connection that has a real chance of working.”

Supporting Healthcare Professionals and Facilities

Healthcare staffing decisions involve more than filling available positions. Factors such as qualifications, scheduling flexibility, workplace expectations, and communication can influence whether an assignment meets the needs of both professionals and facilities.

Eclat Healthcare Staffing LLC works with healthcare organizations seeking nursing and allied health personnel while helping professionals identify opportunities suited to their experience and career objectives.

Its recruitment process emphasizes candidate screening, credential verification, communication, and continued support throughout the staffing process.

“Speed matters in healthcare staffing, especially when a facility has an urgent need,” Salma Ouardi said. “But speed without the right match can create another problem later. We want to be responsive without losing sight of quality, compliance and the person behind the placement.”

Certifications and Professional Recognition

As Eclat has grown, the company has also pursued independent certifications and recognitions that reinforce its focus on quality and accountability.

Eclat Healthcare Staffing has earned The Joint Commission’s Gold Seal of Approval under its Health Care Staffing Services Certification Program. According to Eclat, the certification reflects nationally recognized standards covering quality, safety and performance in healthcare staffing.

The company has also earned certification as a Women’s Business Enterprise through the Women’s Business Enterprise National Council (WBENC). In addition, Eclat has received Better Business Bureau accreditation with an A+ rating and has previously been recognized as a Great Place To Work Certified organization

For Eclat, these milestones are not intended to replace the day-to-day work of earning trust.

“Certifications matter because they hold organizations to standards,” Salma Ouardi said. “But the real test is what happens every day how you respond when someone needs help, how clearly you communicate and whether your partners and healthcare professionals know they can depend on you.”

Combining Technology With Personalized Recruitment

Eclat incorporates digital recruitment resources into its staffing operations to help healthcare professionals explore employment opportunities and connect with recruiters.

Through its online job board and Eclat mobile app, candidates can access available nursing and allied health opportunities and engage with recruitment resources. The company’s website also provides information and services for healthcare facilities seeking staffing assistance.

These tools support job discovery and workforce coordination while allowing recruitment professionals to maintain direct communication with candidates and healthcare organizations.

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Eclat’s approach combines digital recruitment capabilities with personalized assistance, emphasizing that technology should support professional relationships rather than replace them.

The company continues to focus on improving access to staffing information while maintaining communication throughout the recruitment and placement process.

Continuing to Support Healthcare Workforce Needs

As healthcare organizations evaluate staffing arrangements and workforce requirements, Eclat continues connecting facilities with qualified professionals while supporting recruitment processes that consider operational needs and individual career goals.

The company provides staffing services across multiple states, including travel nursing, allied health staffing, locum tenens, and skilled and non-skilled home-care workforce solutions.

Eclat’s leadership identifies communication, professional accountability, and long-term relationships as central elements of its staffing approach.

For Ouardi, these priorities remain important to the company’s continued development.

“You can build technology. You can build processes. You can grow a network,” she said. “But if people don’t trust you, none of those things are enough. We’re building Eclat around that trust.”

About Eclat Healthcare Staffing LLC

Eclat Healthcare Staffing LLC is a U.S. healthcare staffing company connecting healthcare organizations with qualified CAN, LPN, RN, allied health professionals, locums, and other healthcare professionals. Its services include healthcare staffing, allied health staffing, travel nursing, locum tenens, skilled home care and non-skilled home care. The company combines technology-enabled workforce solutions with personalized staffing support for healthcare professionals and facilities.

Eclat Healthcare Staffing is certified under The Joint Commission’s Health Care Staffing Services Certification Program and is a WBENC-certified Women’s Business Enterprise

Media Contact Details
Healthcare Staffing LLC
Email: Send Email
Phone: (717) 372-9919
Website: ehealthcarestaffing.org

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