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Tinuiti Named Media Agency of Record for Allies of Skin
NEW YORK, USATinuiti, a leading independent media agency, today announced it has been named Media Agency of Record for Allies of Skin, the fast-growing premium skincare brand known for its science-backed formulations and high-performance approach to skincare. As premium skincare brands increasingly navigate fragmented consumer journeys spanning social discovery, search, retail media, direct-to-consumer, and marketplaces, the partnership […]
NEW YORK, USA
Tinuiti, a leading independent media agency, today announced it has been named Media Agency of Record for Allies of Skin, the fast-growing premium skincare brand known for its science-backed formulations and high-performance approach to skincare.
As premium skincare brands increasingly navigate fragmented consumer journeys spanning social discovery, search, retail media, direct-to-consumer, and marketplaces, the partnership positions Allies of Skin to accelerate growth through a unified marketing strategy that connects every consumer touchpoint.

As the brand, based in Los Angeles, prepares to celebrate its 10th anniversary with continued product innovation and global expansion, Tinuiti will lead integrated media across streaming video and TV, paid search, paid social, and commerce media—including Amazon advertising and retail operations—through a single full-funnel strategy that unifies brand and performance marketing to drive measurable business growth.
Nicolas Travis, Founder & CEO, Allies of Skin, said: “As Allies of Skin continues to grow, we’re focused on delivering cutting-edge innovation for consumers wherever they discover and shop our products. As we enter our 10th anniversary year, we’re investing in the next chapter of our brand, and we looked for a partner that could seamlessly connect strategic media, commerce expertise, and technology across every consumer touchpoint. Tinuiti’s integrated approach makes them the ideal partner to help accelerate our continued global growth.”
Jeremy Cornfeldt, President of Tinuiti, said: “The traditional path to purchase hasn’t disappeared—it has fragmented into millions of shoppable moments. That’s especially true in premium beauty, where consumers move seamlessly between social discovery, search, retail media, marketplaces, and DTC before making a purchase. Allies of Skin has built an exceptional brand through innovation and product efficacy, and we’re excited to accelerate its next phase of growth with an adaptive strategy that connects every consumer interaction to measurable business outcomes.”
Tinuiti helps marketers understand the full enterprise value of their media investments by connecting brand and performance within its proprietary Bliss Point Marketing Operating System, the ultimate brand and performance unifier, which fuels decisions across Audience, Creative, Media and Measurement. The result is smarter investment decisions, more confident budget allocation, less waste across fragmented media investments, and greater business impact across DTC, retail, and every place consumers choose to shop.
For premium skincare brands, where consumers increasingly move fluidly between social platforms, retail partners, branded websites, and marketplaces before making a purchase, this unified approach provides a clearer understanding of what drives growth—and makes smarter business decisions about where to invest next.
Complementing this foundation, Tinuiti will leverage its exclusive AdCopy AI paid search technology to optimize creative messaging, accelerate search performance, and inform broader cross-channel investment decisions. Combined with an audience-centric creative strategy and an integrated measurement framework spanning paid search, paid social, streaming video, commerce media, and Amazon, Tinuiti will help Allies of Skin connect every marketing investment directly to measurable business outcomes.
For Allies of Skin, the partnership reflects its continued investment in building a modern marketing ecosystem that mirrors how consumers actually shop. As the brand enters its 10th anniversary year and prepares to introduce its next generation of skincare innovation, unifying brand strategy, media activation, retail media, and Amazon commerce under a single operating model will strengthen customer acquisition, improve measurement, and support continued global growth while maintaining the premium experience that has defined the brand since its founding.
Allies of Skin is a hyper-growth premium skincare brand that has disrupted the clinical market by replacing tedious 10-step routines with “supercharged,” multi-functional formulas—such as their virally popular, award-winning Peptides & Antioxidants Advanced Firming Daily Treatment—that pack maximum active concentrations into single steps. Allies of Skin employs a highly sophisticated, multi-channel distribution model that blends high-end prestige luxury with cutting-edge digital commerce. They meet the “skintellectual” consumer across luxury retailers and modern commerce platforms—including Nordstrom, Amazon, Revolve, Dermstore, and TikTok Shop. Like Tinuiti, Allies of Skin has built its success by reimagining outdated approaches and creating simpler, smarter experiences that deliver better outcomes for modern consumers.
This win reinforces Tinuiti’s growing momentum across beauty, retail, and consumer brands, where marketers are increasingly looking beyond channel-specific execution toward integrated partners that can unify brand storytelling, commerce, and performance measurement. As premium beauty continues to redefine how consumers discover, evaluate, and purchase products, Tinuiti is helping brands build marketing strategies that reflect how modern consumers actually shop.
This latest win builds on Tinuiti’s continued momentum as brands increasingly seek a unified approach to brand and performance marketing. Since Abbey Klaassen’s appointment as CEO, the agency continues to expand its roster of leading Agency of Record relationships, including Carter’s, Inc., Serta Simmons Bedding, Wolverine Worldwide and now Allies of Skin—while helping leading brands such as e.l.f. Beauty, Instacart, and Liquid I.V. navigate today’s biggest cultural moments like Amazon Prime Day, Super Bowl LX, and the Winter Olympics. Tinuiti also recently hosted Tinuiti Live in New York City, where marketers and industry leaders explored “The Orchestration Era: Bridging Human Strategy & Agentic Execution”—highlighting how AI-powered execution, unified measurement, and human strategy are reshaping modern marketing. Watch the sessions here.
About Tinuiti
Tinuiti is a media agency that not only builds brands, but architects business outcomes. Guided by its mission to “Love Growth. Hate Waste.”, Tinuiti creates immediate and lasting growth for clients. At the center is Tinuiti’s Bliss Point Marketing Operating System—the ultimate brand and performance unifier—which fuels decisions across Audience, Creative, Media, and Measurement. This approach allows Tinuiti to treat each client’s business like its own, making smarter decisions, faster, and with greater accountability. With more than $4.5 billion in media under management and 1,200 employees across the U.S., Mexico, and EMEA, Tinuiti delivers measurable impact for leading brands. For more information, visit www.tinuiti.com.
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Helpany and United Zion Score a Triple Win at the 2026 McKnight’s Excellence in Technology Awards
Phoenix, AZ, September 18, 2026Gold, Silver and Bronze honors recognize Helpany and United Zion across Fall Prevention, Creative Use of AI and Quality—following a 70% reduction in falls and culminating in zero falls.
Gold, Silver and Bronze honors recognize Helpany and United Zion across Fall Prevention, Creative Use of AI and Quality—following a 70% reduction in falls and culminating in zero falls.
Phoenix, AZ, September 18, 2026
Senior care has long been built around responding to incidents after they happen. Helpany is working to change that equation by giving care teams earlier insight into changes in resident well-being, mobility and fall risk, all without cameras or microphones. At the center of all three recognitions is one achievement: United Zion achieved zero falls. That work has earned Helpany and United Zion three honors at the 16th annual McKnight’s Excellence in Technology Awards.

Helpany’s AI- and radar-powered care platform, and its work with United Zion Retirement Community received Gold in Fall Prevention, Silver in Creative Use of AI, and Bronze in Quality. The McKnight’s Excellence in Technology Awards recognize innovations across senior living, skilled nursing and home care that improve safety, operations and quality of life. Gold, Silver and Bronze winners across 14 categories were selected by an independent panel of 24 long-term care stakeholders.
“We are incredibly proud to partner with forward-thinking communities like United Zion that are willing to challenge what is possible in senior care,” said Sandro Cilurzo, CEO and Co-Founder of Helpany. “By embracing a proactive approach to care, United Zion is setting a new benchmark for the industry and demonstrating what care can look like. Their achievement shows what is possible when strong care teams are empowered by AI and share a common ambition to improve resident outcomes.”
Falls remain the leading cause of injury among adults 65 and older, with more than 14 million older adults—or approximately one in four—reporting a fall each year, according to the CDC.
Helpany addresses this challenge with Paul, its AI- and radar-powered device designed to help care teams recognize risk earlier. Installed on the ceiling of a resident’s apartment, Paul continuously analyzes individual movement patterns without cameras or microphones, including changes in gait and mobility, sleep, bathroom frequency and sedentary behavior. Helpany’s AI identifies meaningful changes and conditions that may indicate a resident is at increased risk and flags them for the care team. This gives caregivers actionable insights to investigate potential concerns and intervene earlier—while preserving residents’ privacy, dignity and independence.
The results at United Zion Retirement Community, the first senior living community in Pennsylvania to implement Helpany, demonstrate the potential of that approach. The results showed a clear month-over-month progression. Falls declined meaningfully in January, improved further in February, and by March, United Zion had reduced falls by more than 80% compared with the 2025 baseline. Then, in April, the community reached a milestone that once seemed almost impossible: zero falls. Across the four-month period, United Zion achieved an overall 70% reduction in falls—demonstrating the impact of moving from reacting to incidents to proactively identifying and addressing risk.
Helpany’s AI-powered service plan assessment also found that 1 in 3 care plans required realignment, meaning documented care levels no longer fully reflected residents’ evolving needs and risks. With greater insights into residents’ day-to-day patterns, care teams can adjust support earlier and help ensure each resident receives the appropriate level of care at the appropriate time.
For United Zion, the technology has become part of a broader effort to use objective resident insights to strengthen care decisions while preserving residents’ privacy, dignity, and independence.
Meaningful results across Helpany communities include:
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United Zion Retirement Community: Achieved zero falls in April 2026, following a month-over-month improvement that included a more than 80% reduction in March compared with the 2025 baseline. Across the four-month period, falls were reduced by approximately 70%, while insights from Helpany contributed to the realignment of one in three care plans.
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Fellowship Square Mesa: Increased resident presence in memory care from 92.9% to 97.0%, representing approximately 270 additional resident days per year and an estimated $78,000+ in annual ALTCS/Medicaid savings by helping residents spend fewer days in hospitals and skilled nursing facilities.
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Glencroft Center for Modern Aging – Sarah’s Place: Recorded zero nighttime falls for three consecutive months across its 24-unit memory care neighborhood, alongside more than 250 proactive interventions.
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Arroyo Gardens: Achieved a 64% reduction in total falls, zero fall-related 911 calls, and a 57% reduction in general injuries after implementing Helpany across its senior living community.
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Across Helpany communities: Proactive care has contributed to up to 80% fewer 911 calls and up to 22% more caregiver time available, helping care teams focus their time where residents need it most.
The recent recognition comes as Helpany continues to grow nationally, supporting senior living providers across Arizona, Pennsylvania, Texas and Georgia. The company also recently expanded its leadership team.
“Technology should strengthen human care, not complicate it,” Cilurzo said. “Our goal is to give caregivers more time, more clarity and more confidence to do what they do best: care for people. These awards reinforce that proactive, privacy-first AI can help shape a safer and more dignified future for senior living.”
Learn more at helpany.com.
About Helpany
Helpany is transforming resident care and fall prevention in long-term care communities with Paul, its AI-powered motion-monitoring device. Designed for all levels of care, Paul senses resident movement patterns without cameras or microphones, helping care teams identify potential fall risks and early signs of health decline. It also helps uncover discrepancies between planned and actual care, supporting more accurate care planning and resource allocation. Helpany and its senior living partners have received national recognition for their work in proactive care and fall prevention. At the 2026 McKnight’s Excellence in Technology Awards, Helpany and United Zion Retirement Community received Gold for Fall Prevention, Silver for Creative Use of AI and Bronze for Quality. In 2025, Helpany and Fellowship Square Mesa received Gold for Innovator of the Year, Gold for Resident Monitoring and Safety, Silver for Fall Prevention and Best of Show, the competition’s highest distinction. Helpany has also received the LeadingAge Arizona Innovation Award.
For more information, visit helpany.com.
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Holly
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Waterbird Window Cleaning Raises Visibility Standards for Florida’s Commercial Buildings
Clermont, FloridaWaterbird Window Cleaning is helping Florida’s commercial properties improve exterior clarity, strengthen safety conditions, and maintain higher visibility performance through refined glass‑care practices designed for modern business environments. These enhanced standards support better lighting, safer walkways, and more professional presentation across high‑traffic commercial facilities.
Waterbird Window Cleaning is helping Florida’s commercial properties improve exterior clarity, strengthen safety conditions, and maintain higher visibility performance through refined glass‑care practices designed for modern business environments. These enhanced standards support better lighting, safer walkways, and more professional presentation across high‑traffic commercial facilities.
Clermont, Florida
Waterbird Window Cleaning Raises Visibility Standards for Florida’s Commercial Buildings
Waterbird Window Cleaning is redefining visibility expectations for commercial buildings across Florida by strengthening clarity‑driven exterior care practices that support safer, brighter, and more efficient business environments. As commercial properties continue to face rising demands for presentation, operational readiness, and customer experience, Waterbird’s refined clarity protocols offer measurable improvements in how facilities maintain exterior glass throughout the year.

Clear, unobstructed glass is more than a visual preference—it is a functional requirement for modern commercial environments. Improved visibility supports safer walkways, stronger lighting conditions, and more professional presentation for storefronts, office buildings, medical facilities, hospitality properties, and industrial sites. By elevating clarity standards, Waterbird is helping Florida businesses maintain environments that are easier to navigate, more welcoming to customers, and better aligned with today’s property‑performance expectations.
Expanded Service Coverage Across Florida
Although Waterbird Window Cleaning is based in Clermont, the company now supports commercial clients throughout Central Florida and continues expanding coverage across additional regions of the state. This broader reach allows businesses in multiple counties to benefit from Waterbird’s structured exterior‑care methods, including high‑clarity window maintenance, precision glass treatment, and visibility‑focused cleaning protocols. As Florida’s commercial landscape grows, Waterbird’s statewide availability ensures that more facilities can maintain consistent exterior clarity regardless of property size or industry type.
Safety and Clarity Protocols Designed for High‑Demand Facilities
Waterbird’s updated safety and clarity protocols were developed to meet the needs of high‑traffic commercial environments where visibility directly affects daily operations. These protocols include detailed glass‑care techniques, environmentally conscious cleaning solutions, and structured maintenance schedules that reduce buildup and improve long‑term clarity. By focusing on safety‑driven visibility improvements, Waterbird helps commercial properties reduce hazards, enhance natural light flow, and maintain inspection‑ready presentation throughout the year.
Supporting Florida Businesses With Reliable Exterior Care
Commercial buildings rely on consistent exterior maintenance to remain competitive and operationally efficient. Waterbird’s clarity‑focused services help reduce visual obstructions, improve curb appeal, and support better customer experiences. Whether maintaining storefronts, office complexes, medical facilities, or hospitality properties, Waterbird’s methods ensure that commercial buildings remain bright, professional, and aligned with modern safety expectations.
Book a No‑Cost In‑Person Estimate
Florida commercial property owners can request a no‑cost in‑person estimate to review clarity‑focused exterior‑care options tailored to their building’s needs. Waterbird Window Cleaning provides structured, reliable service designed to support safer, brighter, and more professional commercial environments.
Waterbird Window Cleaning
Clermont, FL 34711
(321) 985‑3259
Hours:
Sunday: Closed
Monday: 8:00 AM – 6:00 PM
Tuesday: 8:00 AM – 6:00 PM
Wednesday: 8:00 AM – 6:00 PM
Thursday: 8:00 AM – 7:00 PM
Friday: 8:00 AM – 6:00 PM
Saturday: 8:00 AM – 5:00 PM
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Monica Triyadi Identifies Three Critical Handoff Gaps in Cross-Border Investment Research Through “The Handoff Room”
Singapore, September 16, 2026A live investment operations demonstration using a fictional case illustrates how research time can be lost when information sources, responsibilities and access permissions remain unclear
A live investment operations demonstration using a fictional case illustrates how research time can be lost when information sources, responsibilities and access permissions remain unclear
Singapore, September 16, 2026
A research document has been sent. A meeting has ended. A set of materials is ready.
On the surface, the work appears to be moving forward. In cross-border investment research, however, progress can stall not because a task has been left entirely undone, but because it is only partly complete—and no one can say with certainty who is responsible for what happens next.

At “The Handoff Room,” a live investment operations demonstration in Singapore, Monica Triyadi used an entirely fictional ASEAN company-research case, designed without confidential information, to show how research materials move through scheduling, source verification, specialist review, meeting preparation and follow-up.
The demonstration involved no real securities and did not ask participants to make investment decisions. Instead, it examined a more fundamental, often underestimated question: when information passes from one person to another, do its source, responsibility and permissions travel with it?
Drawing on the demonstration’s process records, Triyadi identified three handoff gaps requiring particular attention: information had been passed on without a clearly identified person responsible for confirming its source; a meeting had ended without a single owner for follow-up; and documents were ready without clear instructions on who could use them or for how long.
Each gap may seem minor. In practice, any one of them can bring an otherwise workable research task to a halt.
“Time lost in cross-border research is not always the result of one major mistake,” Triyadi said. “It can disappear in a question nobody follows up on—who confirmed this, who handles the next step, or whether this document can still be used.”
The first gap appears after the information arrives
The first disruption in the demonstration was not a missing document. It was the uncertainty that emerged after a document reached the next stage.
Information may carry the sender’s name without identifying who verified its contents. An attachment may show an updated date without explaining why the previous version was replaced. A key figure may be passed between several people until its eventual user no longer knows whom to approach with further questions.
The information has not disappeared. It remains in an email, a folder or a meeting pack. What it has lost is the context needed to keep the work moving.
For research support professionals, the pressure comes not simply from being unable to find a file, but from having to retrace its origins when a deadline is already approaching.
Triyadi’s approach is that an effective handoff should establish more than whether something has been sent. It should preserve three things: the information’s source, its current status and the person who can confirm it.
Without those details, the recipient may have received a document, but not information that is ready to use.
The second gap opens when the meeting ends
The second issue illustrated by “The Handoff Room” emerged at a moment when attention can easily begin to drift: the end of a meeting.
Participants may have identified additional data to obtain, wording to verify or material that cannot yet be used. Everyone may have heard those requirements. But unless a single responsible person, a deadline and a completion check are agreed before people leave, the work remains in an uncertain state.
Everyone knows something is outstanding. No one is entirely sure whether it belongs to them.
What makes this situation so draining is that it rarely looks like an obvious failure at first. The task may not resurface for hours or days. By then, the team has to reconstruct the discussion, review messages and establish who was supposed to act.
“Everyone hearing a request does not mean someone has taken ownership of it,” Triyadi said. “If a meeting records what was discussed but not who must come back with an answer, all it leaves behind is a conversation.”
The end of a meeting should therefore not be treated as the end of the process. A meaningful handoff needs to establish who is responsible, when the work is due and how completion will be confirmed.
The less clearly responsibility is assigned, the more follow-up depends on individual memory. Across teams and time zones, memory alone is an unreliable foundation for coordinated work.
The third gap appears when the documents look complete
The third issue is harder to spot because, by this stage, the documents often look finished.
Titles, attachments and version numbers may all be in order. Yet a recipient may not know whether the material can be forwarded or when access expires. Some documents may be suitable for internal discussion but not external communication. Others may be available only during a particular stage of work, with access expected to end when the task is complete.
A document being ready does not mean its delivery is complete.
For Triyadi, a complete handoff also needs to establish the intended recipients, permitted uses, approved channels and duration of access. Without those conditions, a cautious recipient may stop using the material because the rules are unclear. A less cautious recipient may continue sharing it beyond its intended scope.
The first outcome creates delay. The second creates information governance risk.
That is why confidentiality cannot rest solely on a disclaimer at the end of a file. It becomes part of the operating process only when permissions travel with the information and are clearly withdrawn when no longer needed.
Research time can disappear into work that is “almost finished”
“The Handoff Room” did not seek to reduce investment operations to a universal checklist or attribute every delay to individual carelessness.
Instead, the demonstration made a less visible problem easier to recognise: research tasks can stall not during specialist analysis, but in the space between professional functions where ownership has not been clearly established.
Information has been sent, but source confirmation has not travelled with it. A meeting has ended, but responsibility has not been assigned. A document is ready, but its permissions remain unclear. Each task looks close to completion, which makes the remaining gap easier to overlook.
Triyadi’s role is not to make judgements on behalf of investment professionals. It is to help keep the operating conditions around those judgements clear. She does not select securities, determine position sizes, approve transactions or make portfolio decisions. Research, risk, legal and compliance professionals retain their respective responsibilities.
Her concern is whether the information reaching those professionals can still be understood, verified and used appropriately.
Cross-border investment research cannot eliminate every wait or provide an immediate answer to every question. But an unresolved question with a named owner remains an active task. A document that cannot yet be used, with its access status clearly marked, will not be mistaken for a completed delivery.
The greater concern is not simply that work remains unfinished. It is that everyone believes it is already done.
About Monica Triyadi
Monica Triyadi’s professional focus is cross-border investment operations and executive decision coordination. Her work centres on aligning information, participants, schedules, access permissions and follow-up responsibilities around formal research and decision-making processes. She does not provide investment recommendations or make portfolio decisions.
Disclaimer
“The Handoff Room” uses fictional cases to illustrate information handoff issues in investment operations. It does not involve any real client, company under review, security, investment opinion or confidential internal procedure. This material is intended solely for professional information exchange and does not constitute investment, legal, compliance or financial advice.
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Monica Triyadi
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Website: monicatriyadi.com
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