Phoenix, AZ

Marketing doesn’t have to be complicated, expensive, or exhausting. But it also shouldn’t be quick and easy, like how you clean a toilet bowl. In his bold new book, LAIZY A$$ MARKETING, author and PR strategist Scott Robertson introduces a refreshingly simple framework designed to help entrepreneurs, founders, and brands achieve meaningful results without burning excess time, money, or energy.

At a time when businesses are overwhelmed by endless tools, platforms, hype, content demands, and paid media strategies, LAIZY A$$ MARKETING cuts through the noise. Robertson argues that the most effective marketing today isn’t about doing more it’s about doing the right things consistently and in the right order of operations. The book provides a practical roadmap for leveraging earned media, strategic visibility, and focused storytelling to build authority and drive growth.

Drawing on years of experience working with startups, tech companies, and consumer brands, Robertson reveals how companies can shift away from traditional, high-cost marketing tactics toward smarter, more efficient strategies. His approach aligns with the broader industry shift toward content-driven, direct-to-audience communication, where authenticity and value outperform interruption-based advertising.

“Most marketing is overcomplicated and underperforming,” says Robertson. “This book is about stripping it down to what actually works and making it sustainable.”

LAIZY A$$ MARKETING breaks down key principles including:

• How to generate consistent, trust-building media coverage without large budgets
• Why simplicity and focus outperform scattered Gen AI marketing efforts
• How to build brand authority through strategic PR and storytelling
• Practical systems that save time while increasing impact

Designed for both early-stage founders and established businesses, the book delivers actionable insights without jargon, making it accessible to anyone looking to grow smarter not harder.

As marketing continues to evolve, Robertson’s message remains clear. Success doesn’t come from doing everything, but from doing the few things that matter exceptionally well.

LAIZY A$$ MARKETING is now available on Amazon.

Media Contact:

Scott Robertson, APR

Robertson Communications

623-224-7343

www.robertsoncomm.com

LODZ, Poland, May 6, 2026

BTCC, the world’s longest-serving cryptocurrency exchange, has listed a new spot trading pair on April 30, 2026: UPS/USDT. Spot trading and deposits of UPS are now available on BTCC.

Upscreener (UPS)

BTCC has officially listed the UPS/USDT spot trading pair. Upscreener is a data-driven platform designed to help users discover, analyze, and track emerging crypto projects. It provides insights into market trends, token performance, and on-chain activity to support informed decision-making.

UPS is the native utility token of the Upscreener ecosystem, used to access platform features such as analytics tools, project visibility enhancements, and future ecosystem integrations. Upscreener aims to provide a transparent and scalable environment where users can explore new projects and monitor their portfolios efficiently.

Token Details:

• Symbol: UPS
• Total Supply: 10,000,000 UPS
• Contract Address: 0xae5a409773b9a7dd0ae94ff437ac213d8fafba01

About BTCC

Founded in 2011, BTCC is a leading global cryptocurrency exchange serving over 11 million users across 100+ countries. As the official regional sponsor of the Argentine Football Association (AFA) and with NBA All-Star Jaren Jackson Jr. as its global brand ambassador, BTCC offers secure and accessible cryptocurrency trading services, focused on delivering a user-friendly experience while adhering to applicable regulatory standards.

Media Details

Official website: https://www.btcc.com/en-US

X: https://x.com/BTCCexchange

Contact: [email protected]

SAN JOSE, CA

Western Digital Corporation, (NASDAQ: WDC) also known as WD, today announced that it has entered into exchange agreements with certain institutional investors involving shares of WD common stock and Sandisk Corporation common stock.

Under the agreements, WD will receive an aggregate of 1,865,801 shares of WD common stock in exchange for an aggregate of 653,203 shares of Sandisk common stock. The exchange agreements were entered into on May 5, 2026, and are expected to settle on May 7, 2026, subject to customary closing conditions.

Following settlement of the exchanges, WD will continue to own 1,038,681 shares of Sandisk common stock. The company said it intends to dispose of its remaining Sandisk shares through one or more subsequent transactions, which may include exchanges for WD debt held by WD creditors, exchanges for outstanding shares of WD common stock, or distributions to WD stockholders as dividends.

WD said the transaction is part of its ongoing management of its equity holdings following the completed separation of its HDD and Flash businesses.

About WD

WD, also known as Western Digital, builds storage infrastructure for the AI-driven data economy. The company works with hyperscalers, cloud service providers and enterprises to provide storage solutions designed to help customers store, protect and use data at scale. More information is available at www.wd.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of federal securities laws, including statements regarding WD’s expected settlement of the exchanges and the company’s intended disposition of its remaining Sandisk common stock. These statements are based on current expectations and are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied.

Factors that may affect actual results include global and regional economic conditions, tariffs or trade restrictions, supplier dependence, demand volatility, market conditions, inflation, interest rates, the impact of WD’s completed separation of its HDD and Flash businesses, competitive conditions, technology development, supply chain disruptions, restructuring activities, cybersecurity risks, legal and regulatory developments, litigation outcomes and other risks described in WD’s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K filed on Aug. 14, 2025. WD undertakes no obligation to update forward-looking statements except as required by law.

Media Contact

Western Digital Corporation

Website: www.wd.com