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LAIZY A$$ MARKETING Challenges AI-Cookie-Cutter, Lazy Marketing Playbooks with a Smarter, Simpler Approach
Phoenix, AZ
Marketing doesn’t have to be complicated, expensive, or exhausting. But it also shouldn’t be quick and easy, like how you clean a toilet bowl. In his bold new book, LAIZY A$$ MARKETING, author and PR strategist Scott Robertson introduces a refreshingly simple framework designed to help entrepreneurs, founders, and brands achieve meaningful results without burning excess time, money, or energy.
At a time when businesses are overwhelmed by endless tools, platforms, hype, content demands, and paid media strategies, LAIZY A$$ MARKETING cuts through the noise. Robertson argues that the most effective marketing today isn’t about doing more it’s about doing the right things consistently and in the right order of operations. The book provides a practical roadmap for leveraging earned media, strategic visibility, and focused storytelling to build authority and drive growth.
Drawing on years of experience working with startups, tech companies, and consumer brands, Robertson reveals how companies can shift away from traditional, high-cost marketing tactics toward smarter, more efficient strategies. His approach aligns with the broader industry shift toward content-driven, direct-to-audience communication, where authenticity and value outperform interruption-based advertising.
“Most marketing is overcomplicated and underperforming,” says Robertson. “This book is about stripping it down to what actually works and making it sustainable.”
LAIZY A$$ MARKETING breaks down key principles including:
- How to generate consistent, trust-building media coverage without large budgets
- Why simplicity and focus outperform scattered Gen AI marketing efforts
- How to build brand authority through strategic PR and storytelling
- Practical systems that save time while increasing impact
Designed for both early-stage founders and established businesses, the book delivers actionable insights without jargon, making it accessible to anyone looking to grow smarter not harder.
As marketing continues to evolve, Robertson’s message remains clear. Success doesn’t come from doing everything, but from doing the few things that matter exceptionally well.
LAIZY A$$ MARKETING is now available on Amazon.
Media Contact:
Scott Robertson, APR
Robertson Communications
623-224-7343
San Francisco, CA, May 5, 2026
Digital marketing consultant Kristina Cutura today announced the rebrand of her business from kristinacutura.com to https://www.onlineadscafe.com/, marking the evolution from a solo consultancy to a growing agency built for the future of advertising.
The new brand, Online Ads Cafe, reflects both the expansion of the team and a broader shift in services as advertising rapidly evolves with the rise of artificial intelligence, new ad formats, and emerging platforms.
“Advertising today looks very different than it did even a year ago,” said Kristina Cutura, founder of Online Ads Cafe. “This rebrand reflects how we have grown as a team and how we are helping clients adapt to AI driven search, automation, and a more complex multi platform landscape.”
Originally launched as an AdWords consultancy, kristinacutura.com focused on Google Ads strategy and performance marketing. As client demand increased, the business expanded to support a wider range of services including:
- AI informed advertising strategy
- Google Ads and Performance Max optimization
- Paid social campaigns across multiple platforms
- Creative testing across new and emerging ad formats
- Conversion tracking and performance analytics
Online Ads Cafe will continue to support businesses ranging from small brands to growing organizations looking to scale their digital advertising efforts in a rapidly changing environment.
The rebrand also reflects a more collaborative and accessible approach to working with clients, emphasizing transparency, education, and practical execution.
“Many businesses are overwhelmed by how quickly advertising is changing,” Cutura added. “Our goal is to make it approachable while still driving strong performance.”
The new website, https://www.onlineadscafe.com/, showcases updated services, case studies, and resources designed to help businesses navigate modern advertising challenges.
For more information, visit https://www.onlineadscafe.com/.
Media Contact
Kristina Cutura
Founder, Online Ads Cafe
[email protected]
LODZ, Poland, May 6, 2026
BTCC, the world’s longest-serving cryptocurrency exchange, has listed a new spot trading pair on April 30, 2026: UPS/USDT. Spot trading and deposits of UPS are now available on BTCC.
Upscreener (UPS)
BTCC has officially listed the UPS/USDT spot trading pair. Upscreener is a data-driven platform designed to help users discover, analyze, and track emerging crypto projects. It provides insights into market trends, token performance, and on-chain activity to support informed decision-making.
UPS is the native utility token of the Upscreener ecosystem, used to access platform features such as analytics tools, project visibility enhancements, and future ecosystem integrations. Upscreener aims to provide a transparent and scalable environment where users can explore new projects and monitor their portfolios efficiently.
Token Details:
- Symbol: UPS
- Total Supply: 10,000,000 UPS
- Contract Address: 0xae5a409773b9a7dd0ae94ff437ac213d8fafba01
About BTCC
Founded in 2011, BTCC is a leading global cryptocurrency exchange serving over 11 million users across 100+ countries. As the official regional sponsor of the Argentine Football Association (AFA) and with NBA All-Star Jaren Jackson Jr. as its global brand ambassador, BTCC offers secure and accessible cryptocurrency trading services, focused on delivering a user-friendly experience while adhering to applicable regulatory standards.
Media Details
Official website: https://www.btcc.com/en-US
Contact: [email protected]
SAN JOSE, CA
Western Digital Corporation, (NASDAQ: WDC) also known as WD, today announced that it has entered into exchange agreements with certain institutional investors involving shares of WD common stock and Sandisk Corporation common stock.
Under the agreements, WD will receive an aggregate of 1,865,801 shares of WD common stock in exchange for an aggregate of 653,203 shares of Sandisk common stock. The exchange agreements were entered into on May 5, 2026, and are expected to settle on May 7, 2026, subject to customary closing conditions.
Following settlement of the exchanges, WD will continue to own 1,038,681 shares of Sandisk common stock. The company said it intends to dispose of its remaining Sandisk shares through one or more subsequent transactions, which may include exchanges for WD debt held by WD creditors, exchanges for outstanding shares of WD common stock, or distributions to WD stockholders as dividends.
WD said the transaction is part of its ongoing management of its equity holdings following the completed separation of its HDD and Flash businesses.
About WD
WD, also known as Western Digital, builds storage infrastructure for the AI-driven data economy. The company works with hyperscalers, cloud service providers and enterprises to provide storage solutions designed to help customers store, protect and use data at scale. More information is available at www.wd.com.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of federal securities laws, including statements regarding WD’s expected settlement of the exchanges and the company’s intended disposition of its remaining Sandisk common stock. These statements are based on current expectations and are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied.
Factors that may affect actual results include global and regional economic conditions, tariffs or trade restrictions, supplier dependence, demand volatility, market conditions, inflation, interest rates, the impact of WD’s completed separation of its HDD and Flash businesses, competitive conditions, technology development, supply chain disruptions, restructuring activities, cybersecurity risks, legal and regulatory developments, litigation outcomes and other risks described in WD’s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K filed on Aug. 14, 2025. WD undertakes no obligation to update forward-looking statements except as required by law.
Media Contact
Western Digital Corporation
Website: www.wd.com
LAIZY A$$ MARKETING Challenges AI-Cookie-Cutter, Lazy Marketing Playbooks with a Smarter, Simpler Approach
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