New York, USA

SNIPES USA partnership launches with “Pull Up Fresh,” a national Back-to-School campaign using integrated paid media to expand reach, engage shoppers and drive traffic in stores and online

Today, Tinuiti, a leading independent media agency, and SNIPES USA, a leading sneaker and streetwear retailer, announce a new partnership naming Tinuiti as Agency of Record and strategic media partner for SNIPES USA’s U.S. business. As part of its 2026 brand vision, SNIPES USA is bringing its marketing and ecommerce teams closer together to create a more holistic customer experience and growth strategy. To support that vision, SNIPES USA selected Tinuiti for its full-funnel media capabilities and ability to connect customer insights, brand activity and commerce priorities through an integrated approach.

The partnership is already in market with the launch of SNIPES USA’s national 2026 Back-to-School campaign, “Pull Up Fresh,” starring artist and entrepreneur DJ Khaled, hip-hop artist JT, fashion and lifestyle personality Azzy Milan and Twitch streamer Reggie Travers. The mix of talent selected by SNIPES USA, from music and sports culture to fashion and livestreaming, reflects its strategy of reaching a multifaceted audience through multiple authentic voices in culture.

Featuring lifestyle creative produced in-house by SNIPES USA, the campaign brings that vision to market through a connected paid media approach designed to extend the brand’s reach, engage Back-to-School shoppers and support customer acquisition across digital and physical retail.

For “Pull Up Fresh,” SNIPES USA and Tinuiti are activating an integrated paid media strategy supporting the nationwide #SNIPESFresh Sweepstakes across TikTok and Instagram. The campaign uses lifestyle and creator content to move consumers from awareness to participation, helping SNIPES USA build first-party customer relationships while connecting national brand activity directly to measurable business objectives.

Tinuiti is also activating out-of-home media to translate broad campaign visibility into local retail impact. The plan includes a mobile advertising truck deployed around SNIPES USA stores, digital out-of-home placements in malls and gyms, and street-level media near retail locations. Together, these placements are designed to reach consumers in relevant local environments, create visible reasons to engage and help drive foot traffic to nearby SNIPES USA stores.

As SNIPES USA’s media agency of record, Tinuiti will execute the brand’s paid media strategy across paid search, paid social, out-of-home and YouTube, aligning channels and measurement around shared business objectives. By connecting national reach, customer acquisition and local retail activity through one strategy, Tinuiti and SNIPES USA will further maximize the value of its total media investment, bringing brand and performance together to create a more holistic customer experience and drive measurable business growth.

“Last year, we launched several successful platforms, including our Back-to-School and Holiday campaigns and SNIPES Reserve, our loyalty program, all conceptualized and led by our internal marketing team. That work proved what SNIPES USA can do when we build with intention, and it gave us a wealth of first-party insights about our customers. Our next step was to find a partner who could help us act on that data in the most impactful way, reaching consumers with more sophistication at the right moment in their journey. Bringing Tinuiti on as our Agency of Record gives that momentum a stronger, more connected foundation as we grow, one that lets us show up consistently for our community while building a media strategy that matches the ambition of this business,” said Kelley Walton, Chief Marketing Officer, SNIPES USA.

“Being selected as SNIPES USA’s Agency of Record is about helping the brand maximize the value of its media investment across the business. ‘Pull Up Fresh’ demonstrates that opportunity in practice. By bringing brand building, customer acquisition and retail activity together, we can create a connected media strategy that serves the customer at every stage of the journey and becomes a stronger growth engine for the business,” said Abbey Klaassen, Chief Executive Officer, Tinuiti.

At the center of the partnership is Tinuiti’s Bliss Point Marketing Operating System, which unifies brand and performance. Bliss Point will bring media delivery and business KPI data into one view, giving SNIPES USA greater visibility into what is driving growth and enabling faster decisions, more confident budget allocation and greater efficiency across its media investment. This connected view will help SNIPES USA understand how national reach, customer acquisition and retail engagement work together to create value for the business.

As SNIPES USA continues to grow its presence across the country, the partnership reflects a broader move to meet an increasingly savvy, connected consumer with a unified marketing approach. By bringing media, measurement and customer insights together, SNIPES USA and Tinuiti will create connected experiences across social discovery, digital commerce and physical retail while building a media strategy designed to support the brand’s continued growth.

About Tinuiti

Tinuiti is a media agency that not only builds brands, but architects business outcomes. Guided by its mission to “Love Growth. Hate Waste.”, Tinuiti creates immediate and lasting growth for clients. At the center is Tinuiti’s Bliss Point Marketing Operating System – the ultimate brand and performance unifier – which fuels decisions across Audience, Creative, Media and Measurement. This approach allows Tinuiti to treat each client’s business like its own—making smarter decisions, faster, and with greater accountability. With over $4.5 billion in media under management and 1,200 employees across the U.S., Mexico and EMEA, Tinuiti delivers measurable impact for leading brands. For more information, visit https://tinuiti.com/.

About SNIPES USA

Since the opening of the first SNIPES store in 1998, SNIPES has stood for more than just streetwear. Deeply rooted in hip-hop, basketball, soccer, and dance, the retailer connects streetwear culture, community, and fashion. With over 800 stores across Europe and the US, as well as an online shop, SNIPES USA offers not only sneakers and streetwear from global brands like adidas, Nike, and New Balance but also exclusive SNIPES USA collections and limited drops. From unique global partnerships with DJ Khaled and French football club PSG to local collaborations with key figures in the scene – SNIPES USA is an integral part of the streetwear culture community. SNIPES USA is more than just retail; it’s a movement that brings people together worldwide. The company supports its community through various projects that nurture talent and provide young people with a platform.

Media Contact Details
Victoria Woodside
For Tinuiti
Email: Send Email

New offering gives Advertisers and Agencies a single place to source, specify, budget, trade and manage end-to-end demand generation across 100+ Suppliers.

LONDON, UK

LEADSCALE® has launched LEADSCALE ONE, a new offering designed to radically simplify how Advertisers and Agencies source, buy and manage demand generation.

LEADSCALE ONE gives customers access to more than 100 vetted and pre-checked Suppliers through a single platform, backed by white-glove expertise from LEADSCALE®’s demand generation specialists.

The proposition is deliberately simple: One platform. One team. One business day.

Rather than managing multiple supplier relationships, specifications, quotes, contracts, budgets, assets and delivery files, LEADSCALE ONE brings the entire process together. Assets, campaign objects, specifications, budgets, Suppliers, delivery and trade all sit in one place, with LEADSCALE® orchestrating the journey end to end.

Crucially, LEADSCALE ONE is built around a one-business-day turnaround, taking a customer brief and returning a composed demand generation solution using the most appropriate Suppliers, channels and capabilities from across the LEADSCALE® ecosystem.

Chris Parry, Managing Director of LEADSCALE SERVICES, said:

“LEADSCALE ONE is about taking complexity away from the customer. We have already done the hard work of identifying, vetting and onboarding more than 100 Suppliers and built the technology to bring them together.

“Give us the brief, the audience, the specification and the budget, and within one business day we’ll come back with how we can deliver it. That’s the idea behind One: one platform, one team and go-live in one business day.”

LEADSCALE ONE is not simply a supplier marketplace. LEADSCALE’s proprietary technology provides the orchestration, governance and visibility, while its specialists provide the human expertise to select, manage and optimise the right combination of Suppliers.

Carly Hewett, Group Account Director at LEADSCALE®, said:

“Customers shouldn’t need multiple spreadsheets, systems and supplier conversations to get a campaign into market. With LEADSCALE ONE, everything is brought together and our team takes responsibility for the journey from brief through to delivery.

“For the customer, it should feel incredibly simple: tell us what you’re trying to achieve and we’ll take care of the rest. You define the outcome. We deliver it.”

About LEADSCALE®

LEADSCALE® is a profitable, self-funded technology and services business with 25 years of experience in lead and demand management.

Founded in 2001 and incorporated in both the United Kingdom and United States, LEADSCALE® supports global Advertisers, Agencies and Publishers through proprietary technology, specialist people and an extensive supplier ecosystem.

At the heart of the business is the LEADSCALE ENGINE, its proprietary demand management and orchestration technology, hosted on Microsoft Azure and operated within LEADSCALE’s ISO 27001-certified information security framework.

Turning 25 in October 2026, LEADSCALE® continues to invest its own profits into technology and innovation, combining the stability and experience of an independently grown and well-established business with the agility to build new solutions for a rapidly changing demand generation market.

Media & Business Enquiries

Chris Parry
Managing Director, LEADSCALE® SERVICES
[email protected]

General Enquiries
[email protected]

LEADSCALE ONE: One team. One platform. One business day.

Toronto, ON

Toronto Realtor and Prop-Tech Entrepreneur Connects Custom YouTube Video Automation Across Flagship Search Engines and National Referral Networks

Sam Kamra, a licensed Real Estate Sales Representative with RE/MAX Millennium Real Estate, has deployed a custom artificial intelligence automation pipeline designed to convert static MLS listing data into dynamic, narrated YouTube video tours. This scalable video marketing engine is engineered to amplify listing reach across the Greater Toronto Area (GTA) and drive targeted buyer and seller traffic through Sam Kamra’s interconnected web platforms and national partner networks.

The automated system extracts raw property details and high-resolution photos, producing polished walkthrough videos complete with professional AI voiceovers detailing architectural features, floor plans, and localized neighbourhood metrics. By replacing traditional manual video production, the pipeline generates thousands of property videos at scale, tapping directly into YouTube to capture high-intent search traffic and deliver unprecedented digital exposure for seller clients.

Real estate is inherently a numbers game where maximum view volume directly correlates to faster property turnovers and higher transaction velocity. The newly generated video content channels organic traffic across Sam Kamra’s broader digital footprint, including Listing.ca—his flagship GTA MLS search platform—and RealEstateBay.ca, a high-authority search engine capturing active buyer demand across Toronto and surrounding regions.

The expanded media strategy also drives visibility for RealEstateBuyer.ca, Sam Kamra’s direct cash acquisition and neighbourhood revitalization platform. Focused on urban renewal across Ontario, RealEstateBuyer.ca acquires outdated or distressed properties and oversees complete structural overhauls—transforming neglected structures into modern architectural homes while lifting surrounding property values.

Interprovincial client routing is further strengthened through Sam Kamra’s multi-year strategic referral relationship with Chris Audette and the team at Real-Estate.ca, a high-traffic search platform operating out of Alberta. This cross-Canada alliance ensures seamless two-way client matchmaking between Ontario and Alberta buyers.

All buyer inquiries and advisory pipelines across the network are anchored by Sam Kamra’s central web platforms: SamKamra.ca, the official website for his high-producing real estate team operating under RE/MAX Millennium Real Estate, and SamKamra.net, the digital portal for the Sam Kamra Real Estate Network featuring localized market insights, blogging, and property analytics.

“In today’s housing market, passive marketing is no longer enough,” said Sam Kamra. “By integrating custom AI video automation into our listing strategy, we give our clients’ homes massive distribution on YouTube, driving qualified buyers back to Listing.ca, RealEstateBay.ca, and our core team platforms. More views mean more buyers, faster inquiries, and better outcomes for sellers across the Greater Toronto Area.”

About Sam Kamra

Sam Kamra is a licensed Real Estate Sales Representative with RE/MAX Millennium Real Estate, bringing over 12 years of market experience and over $1 billion in career sales volume across Toronto and the GTA. He is the founder of Listing.ca, RealEstateBay.ca, and RealEstateBuyer.ca, combining hands-on real estate expertise with custom AI marketing technology and proprietary digital search platforms.

Media Contact

Sam Kamra

Licensed Real Estate Sales Representative, RE/MAX Millennium Real Estate

Phone: (416) 877-1307

Email: [email protected]

Real Estate Website: https://samkamra.ca

Real Estate Network: https://samkamra.net

YouTube: https://youtube.com/@sam-kamra-to

LinkedIn: https://linkedin.com/in/samkamra

Instagram: https://instagram.com/samkamrarealestate